Larissa Mathias (She-Her) Email and Phone Number

We bring creativity, intelligent solutions and innovation to your business marketing strategies!

- Responsible for PlayGround's clients and their digital strategies (social media and other digital platforms) - Advertising & content strategies- Campaigns' development - Executive account manager for clients, such as Netflix, Nestlé, Sony Channel, Kimberly Clark, Bradesco, and digital agencies - Responsible for the region's budget and new business projections

Develop and execute comprehensive strategies to establish a solid and consistent brand positioning across the region.- Lead Consumer Marketing, Affiliate Marketing, Public Relations efforts for the brand. Support Ad Sales Marketing and Original Production with integrated strategies. - Generate and implement multi-platform marketing initiatives to increase ratings and brand awareness.- Identify and pursue marketing opportunities and brand alliances with key partners to enhance the Networks’ exposure throughout the country.- Accountable for planning, managing and executing network and campaign budgets.- Official spokesperson for the brand (3rd level) with the press.- Responsible for the planning and management of media buying investments.- Accountable for supporting Pan Regional Marketing Team.- Provide multi-platform marketing and communications strategies for linear and non-linear - Support Research, Programming and Operations with local input and initiatives

- First to work and implement a team for E! Brazil’s website (eonlinebrasil.com) and social media accounts- Produced original content for digital platforms and supported marketing initiatives and campaigns- Supported programming highlights with digital strategies - Implemented marketing tools and supported original production - Red carpet digital correspondent

Support business Development and Public RelationsManage Creative Operations briefings and deadlinesAssist Research initiativesSupport Account Planner and Director on clients’ strategic briefings Account assistant for wide range of segments including Fashion, pharmaceutical, cable TV and food.