Larissa Purim Cahen Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brazil

- Provide advisory for clients in the healthcare sector regarding new business model, customer experience, AI, technology, product launch, ecosystem mapping, customer journey etc.- Help companies to create memorable experiences for their clients or increase efficiency by adopting new ways of working and technology solutions.- Translate complex concepts such as new tech and methodologies into actionable projects- Identify opportunities for innovation and integrate new technological solutions to meet strategic needs.- Manage and coordinate cross-functional teams to ensure the successful execution of innovation projects, ensuring that objectives and deadlines are met.- Monitor and evaluate the impact of innovation initiatives, making adjustments as needed to ensure results align with efficiency and competitiveness expectations.

São Paulo, Brazil

- Experimenting with Artificial Intelligence to increase productivity, review strategy, automate operational tasks, create taylor made content for different audiences and constantly exploring what's next ;)

- Moved to Santiago, Chile, in Jan 2020 with the goal of adapting the company's business model to address the local needs in LATAM using a customer centric approach, while maintaining scalability.- Then moved to Nice, France, in May 2023, While beign responsible for the company's digital marketing strategy, user's global attraction and engagement; and talent operations strategy.- Did the Endeavor Miami Scale Up program alongside the CEO during 4 months reviewing every aspect of the business making the the adaptation necessary for the international business growth.

São Paulo, Brazil

- Joined Alstra’s team in the early stage with the challenge of creating an engaged community of users and fully digitalize the process of attracting, curating and matching professionals with projects. - Built a community of over 10.000 qualified professionals in 6 months at zero cost.- Responsible for initial customer and professionals segmentation, experience design and prioritization of platform features.

São Paulo Area, Brazil

Ocasionally I help small and medium-sized companies to design their digital strategies and innovation planning through consulting or conducting workshops with several different methodologies such as Design Thinking | Experience Design | SIT | Design Sprint | Business Model Canvas and many others.Cases:-Online Strategy Planning for a line of RX products for a Large Pharmaceutical Company;-Criteria and experience definition workshop for a clothing brand launching their first e-commerce;-Series of workshops for a hedge fund seeking business transformation and preparing it's team to innovate on their own.

São Paulo, Brazil

- Defined innovation KPIs and implemented an agenda to boost innovation across the organization. From open innovation initiatives to an intraentrepreuneurship program. - Designed and facilitated many workshops on innovation methodologies and future trends awareness as well as a few team building exercises. (The “express design thinking” workshop had an NPS of 93!)- Leader of an intraentrepreuneurship project that trained 25 members of the company to act as transformational catalysts. The program produced 5 MVPs of which 3 were implemented.

São Paulo Area, Brazil

- Leader of a change management project to drive an innovation mindset through all pharmaceutical division. The 25 people that took part in the program were responsible for 5 innovative prototypes. With it’s success, the program was later expanded for a team of 130 people.- As an interim coordinator I lead the team responsible for all digital communications and continued education initiatives with physicians and sales reps.- Selected as innovation coach by a global initiative which allowed me to cooperate in several challenges in different areas of the company.- Lead the first digital paid media campaign for a RX product working with SEM, Sponsored content, programmatic, video and influencers.- Engaged in several projects that aimed to test new technologies within the company such as chatbots, beacons, digital platforms, new social channels and virtual sales rep, producing several MVPs and prototypes.

São Paulo Area, Brazil

- Responsible for the strategy and maintenance of 25+ product websites, analyzing data, building reports for each brand and suggesting improvements.- Launched the first social media fanpage totally compliant to internal rules. It achieved the goal of followers for the year in just 3 months while maintaining the highest engagement rate compared to its main competitors.

São Paulo Area, Brazil

- Part of the Young and Rubicam São Paulo team responsible for the digital campaigns for LATAM airlines having managed a national campaign for new ticket profiles on several media channels as an account manager. - Transfered to Wunderman on August 2012 to be fully dedicated to digital campaigns as a Project Manager to the local accounts of Pantene and Downy (P&G) and Voltaren (Novartis). - Launched Pantene’s fan page on Facebook and managed several partnerships with well-known digital influencers, reaching over 1MM fans in less than 6 months

São Paulo, Brasil

Technical sales associate for BReprints Unlimited, a branch of Content Ed Net in Brazil;- Responsible for screening published medical studies in order to offer reprints to the brands cited;- Developed a technical knowledge about published researchs on scientific papers in order to discuss results with brand managers and medical affairs; - Responsible for key accounts such as Sanofi, Pfizer, Apsen and Aché with an overall of +22% above sales target for the year.

São Paulo Area, Brazil

Advertising agency focused on Pharmaceutical segment.- Responsible for Key accounts from the Pharma segment such as Wyeth, Pfizer and Eurofarma.- Represented the agency in many bids having won 7 new accounts during the time.- QA of all ads and material, checking for compliance and regulatory rules;

Master'S Degree, Mba In Innovation Management

Certificate, Experience Design

Certificate, Leadership Of The Future

Digital Acceleration Masterclass

Bachelor, Marketing And Advertising