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Larissa Reed launched her real estate career over 12 years ago with Ray White and has since worked with some of the most influential brands in Real Estate. During this time she has accrued a wealth of knowledge and experience across a broad range of roles encompassing selling, marketing, technology and management. Larissa has now reunited with Australasia’s leading real estate brand and one of Ray White’s fastest growing groups - Ray White Sutherland Shire.With a laser focus on the role of performance, technology and data in real estate, Larissa’s leadership position as Ray White Sutherland Shire’s Head of Growth & Performance involves her working with agents to educate and enhance individual and team performance. Larissa also manages the Lead Generation business and Advanced Agent Development Programme, world class initiatives to grow revenue incrementally.Larissa is a highly respected industry professional renowned for her knowledge, mentoring and service excellence.Licensed Real Estate Agent - Class 1Australian CitizenAustralian Institute of Project Management - MemberWomen on Boards, MemberBlockchain Australia, MemberFounder and Director - Saltwater Agency Pty Ltd - established 2017Co-Founder and Director - Webentertainment Pty Ltd - established 1999
Pulse Property Agents
View- Website:
- pulseproperty.com.au
- Employees:
- 25
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Head Of Performance And GrowthPulse Property Agents Nov 2024 - PresentMiranda, Nsw -
Sales Manager, Sydney MetroMcgrath Estate Agents Sep 2024 - Nov 2024Sydney, New South Wales, Australia -
Head Of Growth & PerformanceRay White Sutherland Shire- Sutherland Jul 2020 - Aug 2024Overall responsibility for the sales team, including marketing plans, budget forecasting, pipeline management, reporting, planned training and development of fourteen sales teams comprising over thirty sales staff.Key Achievements:Managed the merging of five real estate offices to become one master franchise for the Sutherland Shire, standardised processes, implemented procedures and metrics. Developed an “Advanced Agent Development” programme to overcome the difficulty in attracting high performing salespeople to change agencies. This programme takes mature workers from outside the real estate industry, and gives them fast track training to become a performing sales agent within one year. Created 30 second cinema advertisement from concept to media buying. Implemented & trained all staff on state of the art lead nurturing software connected to the Ray White Data Lake. Implemented a lead generation function, comprising on-site and remote staff members which currently generates over 20 sales leads per week. Standardised processes and collateral for all phases of the sales lifecycle - pre, during and post sales. Developed customer questionnaires to review and improve performance.Migrated four databases with over 90,000 contacts to new CRM, cleaned up duplicates, implemented processes to reduce future issues, and resolved disputes over client ownership. -
Real Estate Sales And MarketingHighland Property Agents Jan 2015 - Mar 2020SutherlandOwned development of an annual agent marketing plan including print, online and word-of-mouth channels. Mentored up to 15 sales & marketing agents in the adoption of standard business practices. Chaired sales meetings and delivered engaging training sessions for sales staff. Copywriting and social media marketing. Offered and accepted a partnership in the company after two years. Key Achievements:Successfully negotiated an average of 50 residential sales per annum.Twice won “RateMyAgent” agent of the year for my area, based on customer satisfaction.Increased client sign-up conversion rates by 20% by implementing online proposal software.Grew a social media presence organically from startup to over 5000 highly engaged followers.Succeeded in building a highly profitable sales and marketing business, achieving an annual turnover of $1M in less than four years. -
Sales And MarketingPayne Pacific Real Estate Jan 2013 - Jan 2015Cronulla, NswOwned responsibility for creating a brand using multiple channels and managing all sales, marketing , and negotiations for five concurrent sales campaigns. Key Achievements:Designed and launched sales and marketing campaigns to achieve business’ annual turnover of $300K. Won Real Estate Institute of NSW Young Agent of the Year for innovative use of technology. -
Project Manager - PeoplesoftFairfield City Council Jan 2012 - Mar 2013Fairfield City CouncilDeveloped product roadmap and delivery of PeopleSoft Maintenance Management and Project Costing program of work across multiple offices. Managed customer requirements, planning of end-user training, stakeholder communications, and resource allocation. Key Achievements:Improved system efficiency by identifying opportunities to modify various business functions in accordance with evolving roles within new systems. Implemented PeopleSoft Maintenance Management and Project Costing, integrated these modules and their data with Asset Management.Migrated the IT Helpdesk functionality from Quetsal to PeopleSoft.Migrated the Depot and Assets staff from Conquest and EAM to PeopleSoft.Implemented a Project Costing process for the Assets department, using PeopleSoft.Decommissioned the Conquest database, the IT Helpdesk software Quetsal and EAM. -
It ExecutiveQantas Jan 2003 - Aug 2011Earned several promotions over course of tenure, gaining increased responsibility and accountability for the delivery of products projects and change initiatives. Key Achievements:Successfully implemented the new Freight Futures product, with a team of over 40 and a budget of $12M. Managed Qantas.com product backlog with a team of 15, and implemented agile methodology.Managed the IT Project Management outsourcing budget of $100M to ensure alignment of products with company strategy.Represented IT on the Project Review Board to review business value proposition for new projects.Managed a team of 8 engineers to build 16 interfaces for the new customer booking product. -
Demand Manager, Value Management Office (Pmo)Qantas Aug 2009 - Jun 2011Set up processes, tools and reporting to manage the annual budget of $100M project spend according to the outsource Agreement. Developed detailed metrics to assess return on investment. -
Product Manager, Freight Futures, Yield & SalesQantas Jan 2009 - Dec 2009Managed the plan and the $12M budget for the Freight Futures Program. Responsible for all aspects of the program including business case development, solution design and business stakeholder management. Led a matrixed team of more than 40 people consisting of Qantas staff, engineers and vendors.Iterations were delivered on time and to budget. Developed flexible project plan which achieved on-time delivery despite changes to budget and timeline due to external market forces. First two iterations were cutover successfully per original plan, and work was run in parallel to ensure the final iterations also cutover on time.PMO Business Analysis Practice Lead - 2009 - Implemented the Service Delivery Model 1 day per week managing, mentoring and recruiting a team of fifteen business analysts, in addition to managing the Yield & Sales project above. Contributed to the development of a high performing team of Business Analysts that provided highly effective, cost efficient Business Services to the Qantas Business. Implemented Business Analysis Service competencies in accordance with Best Practices and SFIA competency framework. -
Product Manager, Customer Enablement - Sales And MarketingQantas Airways Ltd Jan 2007 - Jan 2009Managed three squads to build and release the product backlog for QANTAS.COM. Key achievement was improving software quality and speed to market by implementing improved development processes (including the Agile RUP methodology and automated testing). Surveyed customers to ensure best user experience. -
Integration Project Manager – Triton (Amadeus)Qantas Jan 2005 - Dec 2007Managed a suite of Integration Projects with a total budget of over $3M which was part of one of Qantas' highest priority programs, Triton New Gen. This was a high profile role with many areas dependent on the successful delivery of the project. Suite of integrations was built by a team of eight analysts/developers on the Qantas Interactive Gateway. Scope included asynchronous and synchronous message handling, translating XML and flat files over TCP/IP and MQ into EDIFACT/IEDI using Mercator and Network Express on Unix, coding with C. -
Senior Project ManagerQantas Jan 2003 - Dec 2006Development Manager, External Interfaces – eQ – 2004Managed a team of Technical Coordinators to complete the build, test and rehearsal cycles for a suite of 74 external interfaces to eQ. Involved liaison with 30 external systems managed by outsourced vendors, recruitment of additional team members and the creation of processes and procedures to ensure the interfaces are all delivered.Project Manager, Disaster Recovery and Stress Testing - eQ – 2003Implemented and tested the DR and SVT platforms for the eQ Program. The project involved a lot of liaison with external vendors and management of resources who did not report to me. The project was completed on time and within budget.Additional achievements at QantasKey role in the IT Improvement Program’s Organisational Change workshops, leading a team of 7 implementing new starter processes for managers, and induction program for new starters in IT.Completed Organisational Change Facilitator Training, presented information about the change to the Application Services management team & facilitated the first “Express Change” workshop in IT.Developed Organisational Change Facilitator scripts and guidelines which became available for use by all Facilitators. -
Implementation Manager - Senior Management TeamCuscal 2000 - 2002Sydney, New South Wales, AustraliaProvided input into company product strategy. Managed a team of sixteen staff; programmers, trainers, project leaders, and installers, to schedule, resource and deliver the successful implementation of Corvis products into 160 credit unions. Implemented first version of online banking for credit unions.Upgraded legacy systems to manage implementation of GST. -
Project Manager - Infrastructure - Optus OutsourceCompaq Computer Corporation Jan 1995 - Jan 2000North Sydney, New South Wales, AustraliaManaged sizing, procurement and installation of infrastructure components of up to ten large projects simultaneously using standard project management tools and methodologies.Ensured all platforms upgraded and compliant with Y2K requirements
Larissa Reed Skills
Frequently Asked Questions about Larissa Reed
What company does Larissa Reed work for?
Larissa Reed works for Pulse Property Agents
What is Larissa Reed's role at the current company?
Larissa Reed's current role is Real estate sales manager.
What is Larissa Reed's email address?
Larissa Reed's email address is la****@****.com.au
What skills is Larissa Reed known for?
Larissa Reed has skills like Project Delivery, Program Management, Change Management, Management, Governance, Project Management, Stakeholder Management, Integration, Outsourcing, Vendor Management, Business Process Improvement, Project Portfolio Management.
Who are Larissa Reed's colleagues?
Larissa Reed's colleagues are Rachel Fowler, Tracey Fenwick, Pulse Property Research, Suzanne Boylan, Gabrielle Berry, Rebecca O'kane, Laura Pike.
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Larissa Reed
Greater Newcastle Area1backtobasics.com.au -
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Larissa Reed
Canterbury3brighton-hove.gov.uk, canterbury.gov.uk, swale.gov.uk -
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