Larissa Somm Email & Phone Number

Perth, Western Australia, Australia

Metrix Consulting is a specialist research and strategy consultancy that drives brand growth by connecting data, behavioural insights, and marketing effectiveness principles.

Perth, Australia

I co-founded Toolbox Creative, a Perth based strategic communications company, to provide clients insight driven strategies and effective creative content.

Perth, Western Australia, Australia

Black Swan State Theatre Company is known for brave storytelling and world class theatre that has helped shape our unique cultural identity in Western Australia.

Perth, Australia

Responsible for developing the insights and strategies for new business and key existing clients, including Masters Milk (Lion), Insurance Commission of Western Australia (ICWA), Madfish Wines (Burch Family Wines), Redwood Alliance (HNW financial advisors) and St John's Ambulance.

Perth, Australia

Consulted primarily for a number of Perth based advertising and market research agencies including 303mullenlowe, Ipsos and Sycamore Research (Asia Pacific).Clients included Dale Alcock homes, Shell Australia, Pindan Constructions, and the Intellectual Property Awareness Foundation (IPAF).

Sydney, Australia

I returned from maternity leave to head up strategy across all clients and new business. I developed strategies that helped add new clients to the agency's roster, as well as successfully repositioned and relaunched key brands within the existing stable of business. After 9 great years at JWC, I resigned to move interstate.

Sydney, Australia

Under my Managing Directorship, the agency enjoyed a record breaking year.

Sydney, Australia

A hybrid role that required organisational and client leadership skills to run key pieces of business and new business pitches, as well as strategic skills to drive client strategies. Key clients included Goodman Fielder Home Ingredients, Yahoo!, Fifth Leg (Foster's Group), nudie, Penfold's Wine, Thrifty Car Rentals, ING DIRECT and Malaysia Airlines.In my four years as Business Director, the agency enjoyed year on year growth and doubled in size.

New York, New York

Recruited back to Ogilvy & Mather to run key pieces of the Coca-Cola business, including Fanta globally, and special projects on Brand Coca-Cola and Sprite. Reported into the Group Director and was heavily involved in local and global strategy development. Key achievements include:- Relaunched Fanta to North American teens in one of Coca-Cola's most successful integrated brand campaigns ("The Fantanas" 2002) - Execution of the global brand audits for Fanta and Sprite with key global team members- Headed integrated agency team on Sprite North America's first ever line extension (Sprite ReMix), CCNA's second most successful line extension after Vanilla Coke

New York, New York

Reported directly to Agency partners and managed all aspects of client business, with heavy involvement in strategy development for existing clients and new business pitches.Key clients included American Movie Classics (cable TV network), Ruffino Wine (part of LVMH group) and youth brands.

New York, New York

Responsible for managing all aspects of day-to-day on key pieces of Kraft Foods business.