Niall Larkin Email & Phone Number

Ireland

Ireland

• Spearheaded the development and scaling of healthcare products focused on closing care gaps and driving early diagnoses, contributing to risk adjustment initiatives.• Lead tech enablement, client value analysis, and optimisation strategies, improving product outcomes for health plans and their members.• Developed machine learning models to identify eligible members for preventive services, enhancing population health management.• Presented product solutions to health plans, securing partnerships and driving growth.• Product Owner for a scrum team responsible for tech enablement, supporting diagnostic and preventive tests at scale.

Dublin, County Dublin, Ireland

• Founding team member, defined the initial product offering to secure initial seed funding and first hospital customers.• Maintain and prioritise roadmap to deliver on the organisation’s vision and objectives• Early-stage research and fact-finding efforts to define the problem and shape the solution• Implemented the product development process based on the SCRUM methodology• Implemented a product documentation process in-line with the GAMP 5 framework that allowed development teams to work in an agile manner

Dublin, Ireland

· Work with leadership on the development of a product vision and strategy for HealthXL.· Maintain and prioritise the roadmap items to deliver on the organisation’s vision and objectives.· Created (and continuously look to improve) a product development process for the organisation that is open and trusted by both internal and external stakeholders.· Created dashboards for tracking user engagement and key product metrics.· Working with enterprise customers to present and deliver a product vision that meets their needs to secure multiple six-figure contracts.· Conduct regular user research and interviews to understand user requirements which feed into the roadmap prioritisation and UX design.· Engage an innovation council of stakeholders from key customer organisations that meets quarterly to build relationships while collecting their input and feedback on the product roadmap.· Built internal products for collecting and managing user feedback, managing the product roadmap and communicating development progress to the wider team.

Dublin

• Working closely with clients to understand their job stories and requirements• Communicating user stories with external development team to develop new product features• Creating email marketing campaigns to engage and retain users

Cherrywood Sciene & Technology Park, Loughlinstown, Dublin 18

• A central member of the team tasked with creating and implementing a new two tier rewards scheme for high and low value customers in line with the company’s retention strategy. The new rewards scheme led to increases in both new customer retention and average revenue per user while lowering the overall cost of the rewards scheme by 33%.• Responsible for the marketing spend and activity relating to the two tier rewards scheme.• Budget management for CRM activity targeting the highest value customers. • Developing highly targeted CRM campaigns for high value customers with continuous optimisation and testing to maximise ROI on CRM spend. Created reactivation campaigns with close to 50% reactivation rates while generating 100%+ ROIs.• Leveraging the extensive body of customer level data to create large-scale below the line CRM campaigns. • Creating, managing and analysing off-site promotions for players at live events both locally and internationally.• Training and mentoring of new team members.

Cherrywood Sciene & Technology Park, Loughlinstown, Dublin 18

This role is focused on supporting the player marketing department in the management of poker and casino promotions across mobile and desktop.Daily activities include• Creating promotional concepts and project managing those through to execution• Maintaining a solid knowledge of promotions offered by competitors• Supporting other executives in our monthly promotional activity• Co-ordinating promotional forecasting and post analysis to determine ROI and other outcomes • Creating and managing targeted CRM campaigns including A/B offer and comms testing • Working with the web team on website content• Working with the DB team on promotional and player level data• Liaising with copy and graphics teams• Maintenance of a promotional calendar & supporting communications plan• Working with social media and content teams to develop and create promotion related content

Cherrywood Sciene & Technology Park, Loughlinstown, Dublin 18

As a game integrity specialist my role was central to upholding the standards of game integrity expected and demanded by players playing with a Rational Group brand.Working across both Full Tilt and PokerStars brands, my role was primarily focused on reviewing poker gameplay to determine instances where players were in violation of the site terms through collusion, account sharing, using prohibited software and other violations of the terms. The role also included reviews of accounts to determine their eligibility for access to the high stakes poker games and giving sign off for promotional payments.

Cherrywood Sciene & Technology Park, Loughlinstown, Dublin 18

• Point of contact for players with any poker related issues or queries• VIP support agent for Black Card and Full Tilt Pro players • Provide training to other support staff with regard to the various poker formats offered at Full Tilt

Dublin (Various)

Msc, Marketing

Coming from a non-marketing background this intensive program provided me with an excellent insight into both the practical.

Certificate In Disruptive Strategy With Clayton Christensen, Other, Complete

In Disruptive Strategy with Clayton Christensen, he teaches his innovative frameworks to business leaders, offering guidance on how.

Postgraduate Diploma In Science In Data Analytics