Lark Shirley-Stevens Email & Phone Number

Middletown, Pa, Us

ACCOMPLISHMENTS: · Implemented B2B Facebook marketing campaign that reached 10,688 impressions and 5,335 videos views, in one week for a highly targeted audience. · Developed new prospecting strategy to recruit retailers to join the cooperative. · One-on-One sales. · Developed new contracts with innovative B2C Marketing providers for geofencing, reputation management, and traffic-driving coupon distribution. · Served on task force charged with increasing member engagement. · Wrote and distributed press releases to trade publications.

Middletown, Pa, Us

ACCOMPLISHMENTS: · Coordinated National Furniture First Sale promotion for 98 retailers with discounts from 50+ manufacturers. · Negotiated, wrote contracts and managed programs with 16 marketing vendors, resulting in 17% departmental revenue growth over the previous year. · Regularly presented reports to membership of 218 retailers at general meetings, moderated panels of retailers in educational symposium. · Innovated communications with an interactive kiosk, vendor summary sheets and merchandise / vendor indexes. · Oversight of social media strategy for company-managed B2B presence and B2C private label brands. Platforms include Facebook, Twitter and Pinterest. · Developed new prospecting strategy to recruit retailers to join the organization and present the cooperative to them one-on-one.

Middletown, Pa, Us

ACCOMPLISHMENTS: · Managed and marketed merchandise programs with 14 furniture manufacturers. · Developed strategic programs with 7 new accessory and upholstery vendors. · Developed 5 private label programs involving logos, tagging, copy, gallery graphics, independent websites. · Worked with 3 committees of retailers: Marketing, Upholstery and Accessories

Middletown, Pa, Us

ACCOMPLISHMENTS: · Planned and worked with outside developers to build a "80% / 20% Build it Yourself" website program that allowed 75 retailers to develop their own websites. · Managed staff of 2 direct reports and 5 temporary employees to build product catalogs to populate websites. · Developed content for B2C website, including: · 14 Buying guides for different furniture categories. · Developed a glossary of 400+ furniture terms · Developed an interactive "Find Your Style" quiz with 25 styles defined. · Implemented web-based training program for retailers building their websites.

Columbus, Ohio, Us

ACCOMPLISHMENTS:· Created 52 print circulars per year (weekly basis); tasks included merchandise selection, graphic layout, copywriting, photo coordination and styling, and approval of press samples · Designed point of sale promotional material including tags, signs, window graphics and brochures · Developed administrative procedures to improve workflow

Assist in the daily operations of non-profit arts organization · Develop materials for membership and annual fund drive · Write grant applications · Organize membership meeting and award ceremony · Write newsletter articles · Maintain web site

Background research for the State of the Arts Report · Literature review of published research on trends in philanthropic giving · Analyze implications for nonprofit arts organizations in the state of Ohio · Present findings in a written report

Assist manager overseeing remote, temporary staff scoring standardized tests · Plan staffing assignments for scoring projects · Supervise 84, confirm staff work · Evaluate student tests

· Maintain student records · Assist students with registration · Verify student transcripts of graduate studies at other institutions

Master Of Arts, Arts Policy & Administration

Bachelor Of Fine Arts, Printmaking