Lisa Roman

Lisa Roman Email and Phone Number

Strategic Marketing Management ▪ Digital/Social ▪ Brand Management ▪ Public Relations @ The Genie Company
Mt. Hope, Ohio
Lisa Roman's Location
Clinton, Ohio, United States, United States
Lisa Roman's Contact Details
About Lisa Roman

Lisa Roman is a creative, dynamic, results-focused Marketing Professional with a successful record of developing and executing marketing strategies to support business goals and objectives. Demonstrated success in all facets of marketing function through implementation of key projects. Outstanding leadership skills; able to build, guide and inspire teams; effectively communicate with management, vendors, and internal departments to integrate and coordinate marketing efforts.Lisa is passionate about her clients’ successes and the relationships with those clients. You’ll quickly see that she’s an asset to your organization and your team.Specialties: Interactive Marketing, Big Data, Analytics & Reporting, Marketing Strategy, Digital Strategy, Social Media Marketing, Online Brand Management, Brand Architecture and Identity, Marketing Communications, Email Marketing, Online Advertising and Strategy, Public Relations Practices and Execution, Corporate Event Sponsorship and Planning

Lisa Roman's Current Company Details
The Genie Company

The Genie Company

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Strategic Marketing Management ▪ Digital/Social ▪ Brand Management ▪ Public Relations
Mt. Hope, Ohio
Website:
geniecompany.com
Employees:
501
Lisa Roman Work Experience Details
  • The Genie Company
    Marketing Brand Manager
    The Genie Company Jan 2022 - Present
    Mt. Hope, Ohio, Us
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  • Ecovacs Robotics, Inc.
    Manager, Ecommerce Marketing/Pr & Social Media
    Ecovacs Robotics, Inc. Jan 2015 - Jan 2020
    苏州, 江苏, Cn
    ECOVACS is the leader in Home Services Robotics in Asia, Asia Pacific, Number 2 in Europe, and the fastest-growing brand in the U.S. Led Public Relations, Social Media & Digital Marketing efforts, including Amazon. Also, sales realtionships with WalMart, Kohls, LOWES & AMAZON (incl Amazon Seller & Vendor sides). First AI-Powered Floor Cleaning Robot launched in 2019.
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  • Ignitionone
    Sr. Account Executive
    Ignitionone Mar 2014 - Nov 2014
    New York, New York, Us
    Position & responsibilities continued now with a new company name.Management and growth of key client relationships, providing thought leadership & executional excellence to help clients achieve their interactive marketing goals and profitability goals.
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  • Knotice, An Ignitionone Company
    Sr. Account Executive
    Knotice, An Ignitionone Company Dec 2012 - Mar 2014
    Akron, Ohio, Us
    Responsible for the management and growth of key client relationships, providing thought leadership & executional excellence to help clients achieve their interactive marketing goals and profitability goals.
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  • Knotice, An Ignitionone Company
    Account Executive
    Knotice, An Ignitionone Company Sep 2010 - Dec 2012
    Akron, Ohio, Us
    Responsible for key client Direct Digital Marketing execution & project management, across both field and corporate level projects. Guiding client efforts toward efficient, effective application of relevant, highly-targeted marketing communications over digital channels.
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  • Yrcw
    Project Manager - Marketing Communications
    Yrcw Dec 2004 - Sep 2009
    The marketing communication group manages strategic direction for all the brands within the family of brands YRC Worldwide, a Fortune 500 transportation/logistcs firm. Thease familiar brands include - YRC (the newly integrated Yellow & Roadway), Holland, New Penn, Reddaway, Glen Moore, YRC Logistics, and YRC Reimer in Canada. As part of this group I work with marketing services group to provide strategic direction and execution of business plans across all media types, and using both internal and external resources.Managed golf sponsorship program, including contract negotiation, and award winning integrated marketing materials, increasing ROI year over year.Integral team member establishing and managing baseball sponsorship as Roadway.Created, with external and intrenal team, an integrated web/email/direct mail, competitive focus program that increased revenue with target accounts a significant amount over three-month period.
  • The Hoover Company
    Brand/Merchandise Manager
    The Hoover Company Apr 2003 - Jul 2004
    Us
    Defined strategy, developed and executed marketing plans for various product categoriesManaged marketing initiatives designed to sell product overnight, and build brand over timeDeveloped product position & strategy for robotic vacuum launchIncreased product placement by 15% through designing and launching new cleaning solution line, introduced at International Housewares ShowPrepared and managed annual budget of $750,000
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  • The Hoover Company
    Manager Interactive Marketing / Pr
    The Hoover Company Jan 2000 - Apr 2003
    Us
    Increased public relations impressions by 150% by targeted campaign with agency that included satellite media tours, editor visits, and video news releasesOn air interview with CNN & NBC to launch new product at 2003 International Housewares ShowExceeded sales goal by 25% by creating home page tout, and coupon offerManaged the first on-line launch of Hoover product with Amazon.comCreated vendor spotlight section of web site to drive on-line visitors to buy at retail partnersDeveloped direct mail campaigns garnering 10% response ratePrepared and managed annual budget of $1.4 million
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  • The Hoover Company
    Coordinator, Internet Applications
    The Hoover Company Sep 1996 - Jan 2000
    Us
    Developed and launched first-generation corporate web site, 1998.Evolved brochureware site to full e-commerce, with reveune of $30K in first month.Spearheaded in-house integration of web orders with existing orders, net savings >$100,000.
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  • Roadway Express
    Information Center Consultant
    Roadway Express Aug 1993 - Sep 1996
    Nashville, Tn, Us
    Managed desktop computing needs for user community greater than 600. Evaluated and recommended new desktop hardware and software, executed network migrations, and training classes.
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  • Smyth Business Systems, North Canton, Ohio
    New Account Coordinator
    Smyth Business Systems, North Canton, Ohio Feb 1989 - Aug 1993
    Provider of information system solutions to the consumer services industry, specifically golf courses and retail specialty shops.Responsible for entire six to eight month installation/training cycle for multiple golf/resort & retail turnkey systems.
  • Diebold
    Sales Representative
    Diebold Mar 1987 - Jan 1989
    North Canton, Ohio, Us
    Sales RepresentativeSold Automated Teller Machines & Corporate Security systems to financial institutions throughout the state of New Mexico. Quickly landed incremental sales of unusual accessory items in previously competitive accounts.Cultivated new relationships in previously ignored areas of the state.
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Lisa Roman Skills

Digital Marketing Integrated Marketing Marketing Marketing Communications Marketing Strategy E Commerce Email Marketing Interactive Marketing Management Market Planning Strategic Planning Public Relations Online Marketing Online Advertising Sales Relationship Marketing Advertising Team Building New Business Development Direct Marketing Project Management Trade Shows Customer Service B2b Product Development Brand Development Digital Strategy Sponsorship Web Analytics Social Media Lead Generation Budgets Competitive Analysis Cross Functional Team Leadership Training Mobile Marketing Copywriting Product Launch Market Research Product Management Event Management Sem Salesforce.com Seo Retail Marketing Management Customer Insight Negotiation Integration Direct Mail

Lisa Roman Education Details

  • Miami University
    Miami University
    Quantitative Analysis
  • Canton Mckinley Sr High
    Canton Mckinley Sr High

Frequently Asked Questions about Lisa Roman

What company does Lisa Roman work for?

Lisa Roman works for The Genie Company

What is Lisa Roman's role at the current company?

Lisa Roman's current role is Strategic Marketing Management ▪ Digital/Social ▪ Brand Management ▪ Public Relations.

What is Lisa Roman's email address?

Lisa Roman's email address is li****@****att.net

What is Lisa Roman's direct phone number?

Lisa Roman's direct phone number is +133070*****

What schools did Lisa Roman attend?

Lisa Roman attended Miami University, Canton Mckinley Sr High.

What are some of Lisa Roman's interests?

Lisa Roman has interest in New Technology, College Football And Basketball, Traveling, Reading, Music, Community Service And Acs Relay For Life, Enjoying 2 Great Kids.

What skills is Lisa Roman known for?

Lisa Roman has skills like Digital Marketing, Integrated Marketing, Marketing, Marketing Communications, Marketing Strategy, E Commerce, Email Marketing, Interactive Marketing, Management, Market Planning, Strategic Planning, Public Relations.

Who are Lisa Roman's colleagues?

Lisa Roman's colleagues are Misty B., Steven Walton, Mario Adolfo Herrera Espinoza, Joellen Dickens, Mayra Castillo Mendoza, Jaime Alberto Guajardo Mendoza, Linda Brady.

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