Lisa Roman Email & Phone Number

Mt. Hope, Ohio, Us

苏州, 江苏, Cn

ECOVACS is the leader in Home Services Robotics in Asia, Asia Pacific, Number 2 in Europe, and the fastest-growing brand in the U.S. Led Public Relations, Social Media & Digital Marketing efforts, including Amazon. Also, sales realtionships with WalMart, Kohls, LOWES & AMAZON (incl Amazon Seller & Vendor sides). First AI-Powered Floor Cleaning Robot launched in 2019.

New York, New York, Us

Position & responsibilities continued now with a new company name.Management and growth of key client relationships, providing thought leadership & executional excellence to help clients achieve their interactive marketing goals and profitability goals.

Akron, Ohio, Us

Responsible for the management and growth of key client relationships, providing thought leadership & executional excellence to help clients achieve their interactive marketing goals and profitability goals.

Akron, Ohio, Us

Responsible for key client Direct Digital Marketing execution & project management, across both field and corporate level projects. Guiding client efforts toward efficient, effective application of relevant, highly-targeted marketing communications over digital channels.

The marketing communication group manages strategic direction for all the brands within the family of brands YRC Worldwide, a Fortune 500 transportation/logistcs firm. Thease familiar brands include - YRC (the newly integrated Yellow & Roadway), Holland, New Penn, Reddaway, Glen Moore, YRC Logistics, and YRC Reimer in Canada. As part of this group I work with marketing services group to provide strategic direction and execution of business plans across all media types, and using both internal and external resources.Managed golf sponsorship program, including contract negotiation, and award winning integrated marketing materials, increasing ROI year over year.Integral team member establishing and managing baseball sponsorship as Roadway.Created, with external and intrenal team, an integrated web/email/direct mail, competitive focus program that increased revenue with target accounts a significant amount over three-month period.

Us

Defined strategy, developed and executed marketing plans for various product categoriesManaged marketing initiatives designed to sell product overnight, and build brand over timeDeveloped product position & strategy for robotic vacuum launchIncreased product placement by 15% through designing and launching new cleaning solution line, introduced at International Housewares ShowPrepared and managed annual budget of $750,000

Us

Increased public relations impressions by 150% by targeted campaign with agency that included satellite media tours, editor visits, and video news releasesOn air interview with CNN & NBC to launch new product at 2003 International Housewares ShowExceeded sales goal by 25% by creating home page tout, and coupon offerManaged the first on-line launch of Hoover product with Amazon.comCreated vendor spotlight section of web site to drive on-line visitors to buy at retail partnersDeveloped direct mail campaigns garnering 10% response ratePrepared and managed annual budget of $1.4 million

Us

Developed and launched first-generation corporate web site, 1998.Evolved brochureware site to full e-commerce, with reveune of $30K in first month.Spearheaded in-house integration of web orders with existing orders, net savings >$100,000.

Nashville, Tn, Us

Managed desktop computing needs for user community greater than 600. Evaluated and recommended new desktop hardware and software, executed network migrations, and training classes.

Provider of information system solutions to the consumer services industry, specifically golf courses and retail specialty shops.Responsible for entire six to eight month installation/training cycle for multiple golf/resort & retail turnkey systems.

North Canton, Ohio, Us

Sales RepresentativeSold Automated Teller Machines & Corporate Security systems to financial institutions throughout the state of New Mexico. Quickly landed incremental sales of unusual accessory items in previously competitive accounts.Cultivated new relationships in previously ignored areas of the state.

Bsba, Marketing, Quantitative Analysis

Education record