Lori Romo Email and Phone Number

Specializing in network marketing communications, marketing and project management; binary and party plan business strategies.

Currently enjoying managing the marketing team, and helping to implement all kinds of creative projects!

Managed and implemented processes and procedures in the development of social media, communications and marketing materials. Coordinated tools and programs for distributors working directly with cross-functional teams to determine the strategic direction. Crafted and supervised all field-facing communications including social media, email and website content. Researched buyer patterns, created strategic content, tested and executed field and consumer-facing social media and communications campaigns. Responsible for maintaining and producing editorial and social media calendars. Managed a team of social media specialists, writers, editors and translators. • Created and executed a digital social media kit for distributors, ensuring posts and images were on brand and legally compliant• Effectively managed large scale email campaigns to 500,000+ subscribers; A/B split testing; segmented lists by several different demographics and groups• Implemented project management software (Basecamp) to streamline and increase employee productivity as well as internal communications

Managed and provided overall strategy and promotion for the Vemma CEO’s corporate calls, Vemma Elite Club calls, the worldwide recognition award program and starter kit. Responsible for forecasting, managing and tracking established budgets. • Coordinated production and delivery of Vemma recognition awards to over 5,000 people monthly through various vendors; budget of up to $1M annually• Managed all content for Vemma Starter Kit, including ordering content, managing production runs, and tracking quantities delivered to distribution centers• Streamlined the Starter Kit contents and reduced the company’s hard costs

Responsible for the continued development, testing and management of the organization’s 25+ internet and social media properties. Developed social media campaigns and strategies. Worked closely with leadership staff to develop and communicate project scope and requirements. Directly aligned with Developers, Programmers, IT Scrum Masters and Project Managers in an Agile-based working environment. • Coordinated live social media broadcast of annual Convention across several channels including the corporate blog, YouTube, Facebook, Twitter and Instagram• Effectively coordinated and managed all large scale email campaigns to over 150,000 people, and app push notifications sent to over 70,000 subscribers• Coordinated the development and launch of the Vemma mobile Convention app

Responsible for project management, communications, and field support operations and activities. Worked closely with the social media team, brand managers, writers, and editors to execute corporate communications consistently; ensure the proper organizational voice used for all marketing communications. Directed and evaluated the effectiveness of social media and digital contests, promotions and incentives.• Assisted with production and sales of three magazines used by business builders to increase brand awareness; one magazine included a QR code that directed potential customers to product information and social media channels• Handled the editing, proofing and launching of the Vemma Action Plan training manual, the only corporate-endorsed training manual for business builders• Managed the production of the Vemma Voice DiscJournal, a prospecting and recruiting tool, with a DualDisc DVD resulting in a 25% increase in new business

Supervised and managed enterprise level projects from start to finish. Defined project scope, goals and deliverables in collaboration with executive management and departments with detailed project plans and communications. Proactively managed changes in project scope, identified potential crises, and devised contingency plans.• Managed the launch of the corporate gift card program• Implemented and managed the introduction of a rewards program, provided ongoing maintenance post-launch • Directed Vemma’s presence on the 2007 YOU Tour with Dr. Mehmet Oz, which included the contest management for business builders and tradeshow presence in all five cities across the nation

Responsible for managing over 50 projects and day-to-day maintenance and production tasks for the Web department. Collaborated with the Director of Internet Sales and Marketing and International marketing teams on web and service strategies.• Assumed management responsibilities of the Web team after the entire web management team resigned• Successfully launched a large, database driven, multiple website application left unfinished by the previous web team• Voted Employee of the Quarter during the third quarter in 2006, for going above and beyond the requirements of the position at the company

Created and formatted newsletters, promotional emails and automated emails sent to opt-in email lists. Evaluated and monitored success of each campaign. • Collaborated with internal groups to identify email marketing opportunities• Researched and maintained up-to-date knowledge of company’s best practices with regards to e-mail permission practices, CAN SPAM, as well as other email marketing opportunities• Assisted in new project testing for quality assurance

Responsible for all aspects of business reporting directly to the CEO. Managed operational areas, processes, risk management, and customer service to create a strong team and help achieve departmental goals. Emphasis on web development, marketing, legal, business affairs and human resources issues• Grew PrimeView’s organization from 3 full-time employees to 10+ employees through the development of job descriptions, implementing hourly time tracking and project management software, creating an employee handbook with policies and procedures• Identified strategic partnerships, representing a significant increase in business • Successfully managed the company while PrimeView’s CEO was out of the country

Managed multiple projects while supervising production team. Created proposals and estimates for design costs and presented final designs to clients. • Worked with Accounting staff to overhaul the entire invoicing process for hosting accounts, bringing accounts over a year past due current and up-to-date• Tracked projects and employee hours, while completing projects on time and on budget• Maintained Active Server Pages, Cascading Style Sheets, HTML design and layout, along with graphic file maintenance

Extensive work on HTML design and layout, Flash creation, web page layout, design and maintenance, ASP, VBScript, Internet marketing research, and search engine optimization