Marketing and brand leader developing integrated programs in consumer and B2B industries. Lead cross-functional teams in the areas of legal, finance, technology, automotive, and healthcare with a record of achievement by applying strategy, building brand identity, message reinforcement, and measurable CRM programs. Currently design and manage in-house operations of all firmwide brand strategy and development including web, social media, mobile, collateral, events, and promotion efforts ensuring brand and message consistency.-----------------------------------RECOMMENDATION:Paul Siman, Mercedes-Benz North America"Not the man in the gray flannel suit! Larry and I worked closely together developing complex marketing programs for Mercedes-Benz. He kept a level head, a calm demeanor, was an effective listener, and picked his battles accordingly. Larry's worried about the small stuff, being a perfectionist as well as making sure that the commitment was kept. In the three years that I worked with Larry, sometimes on a 24x7 basis, he never provided a single excuse. I have never worked with an individual who had such high ethical standards before or afterwards as Larry. He was an inspiration, became a friend, and went the extra mile -- never uttering a negative word. Larry had my utmost respect, the respect of everyone at Mercedes-Benz, as well as his colleagues - rare in the agency world."Service Category: Advertising AgencyYear first hired: 1994 Top Qualities: Great Results, Personable, High IntegritySpecialties: Strategy Development, Direct Response / Relationship Marketing / Advertising / Branding & Positioning / Graphic Design / Interactive Development / Agency & Vendor Management / Process & Procedure Improvements