Firm dedicated to helping clients solve marketing challenges, both through strategic problem solving as well as organizational capability building to ensure effectiveness in execution.

Focused on helping clients improve their marketing processes and strategies, as well as solving segmentation, positioning and branding challenges. Long-term engagement with the Cleveland Museum of Art. Other assignments include teaching advanced marketing workshops globally for a major Asian electronics company. CCo-founder of Agile Pricing Solutions, a software startup that streamlines quoting an pricing for B2B companies.Founding member of Reach Ventures, an incubator dedicated to sourcing and creating new ventures that leverage Big Data as part of their business model. Ventures explored include GlobalCast MD (virtual medical education), Gravity (geo-data insights for retailers) and Socrates (data visibility project).

Responsible for all marketing strategy, branding, advertising, market research, PR, sponsorship and communications activities. Drove increases in direct policies-in-force of +15% YOY while lifting positive brand perceptions to highest-ever levels.

Responsible for all brand initiatives, advertising and sponsorship programs globally. Annual budget in excess of $300 million. Led evolution of UPS brand image from a collection of capabilities to an integrated services provider. Developed award-winning creative platform to drive perception change. Won 2008 Gold Effie for the U.S. “Whiteboard” campaign. Launched the unknown UPS brand in global markets in the 1990s as part of the international expansion team.

Responsible for Bristol-Myers, General Mills and Thompson Medical accounts. Brands included Bufferin, Gorton’s frozen fish products and a variety of OTC brands.

Primary assignment was General Foods (GF) International, responsible for strategy and creative development of multi-market campaigns and worldwide account coordination. Also worked on GF USA (Cereals Division – Alpha-Bits, Pebbles; Tang, Powdered Beverages, new products), United Technologies and American Express.