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Loyalty, trust and a well-rounded acumen of the beverage industry: Whether you are one of my customers, direct reports or executive leaders, you can count on these core principles when working with me. I am entrepreneurial and growth-minded with 20+ years of experience in leadership roles. Key bullets on my resume include beverage distributor management, oversight of top-tier national/regional retail and non-traditional accounts, leadership over aggressively positioned sales forces, and playing an integral role in building a small beverage company into one with a multi-million-dollar annual revenue.Previously as the Business Unit Sales Manager for Neuro , I wascounted upon to communicate and negotiate with principals at large-scale distributors across my territory, to include the Dr. Pepper Snapple Group. I called upon key corporate clients ( national/regional) to penetrate markets and activate our brand within opportune environments. With an engaging personality, I also take pride in my ability to motivate and mobilize teams for success. My approach allows for team autonomy, but also demands full accountability of all sales professionals – including myself. My professional background showcases my loyalty to companies, as I have held long, progressive work histories with each. I also stand 100% behind the products I sell, and am passionate about their impact on my communities. With my true competitive nature, winning is expected. I count these as a couple of my true differentiators and look forward to building upon them in the future. Specialties: Sales Management, Beverage Industry, National/Regional Account Management, Distributor Management, Product Manufacturing, Vendor Relations, Sales Force Management, Customer Service & Satisfaction
Go Fast Sports & Beverage Co
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President/CeoGo Fast Sports & Beverage Co Sep 2019 - PresentWheat Ridge, Colorado
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Managing DirectorGo Fast Sports & Beverage Aug 2017 - Sep 2019Colorado
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General ManagerGo Fast Sports & Beverage Jul 2016 - Sep 2019Greater Denver Area
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Regional Account ExecutiveDr Pepper Snapple Group Nov 2015 - Jul 2016Greater Denver Area -
Business Unit Sales ManagerNeuro Brands Llc. (Drink Neuro) Mar 2013 - Sep 2015Co,Tx,Ok,Ar,La,NmMy responsibilities for this beverage company producing 2+M cases per year spans national/regional account management, new distribution growth and interaction/execution with key chiefs within our distributor organizations. I oversee a large-scale suite of distributors, including within the top-tier Dr. Pepper Snapple group. Within all of my distributor management engagements, I build positive relationships,communicate goals and expectations, and review progress, not only with DPSG,but with key principals/ownership of high-volume independent distributors as well. I mentor, train and direct our sales force against aggressive performance requirements and customer expectations, as we service a base of both retail and non-traditional accounts. For my internal dealings, I work closely with our VP of Sales, Director of Sales and Regional Managers, to drive lockstep communications and strategies throughout our sales organization, creating programming, incentives and pricing strategies. This requires me to execute business reviews to assess key accounts in order to deliver strategic, precise strategies on business, channel competition and emerging opportunities.Key Achievements- Seamlessly added Northern California, Nevada, Idaho and Washington to initial territory of Colorado, Texas, Oklahoma, Arkansas, Louisiana and New Mexico - Successfully nurtured relationships with top-tier regional and national accounts including Love’s Travel Stops, CVS Area 4, Circle K SW, Murphy USA, Loaf ‘N Jug, Kum & Go, Timewise, GHRA, HEB, and Kroger Division 620, to name a few. -
Divisional Sales ManagerNeuro Brands Llc. (Drink Neuro) Nov 2012 - Mar 2013Tx,Co,Ok,Ar,La,NmManaged the sales operations of Neuro Drinks through a group of Distributor partners to include the Dr Pepper Snapple Group along with independents, such as, (AR) New Age Beverage, Sunrise Distributing, Hooper Distributing, and Platinum Distributing. (CO) Central Distributing, Inner Mountain Distributing, Southwestern Beverage, and Wyoming Beverage an Admiral group Distributor. . (TX) Made-Rite Distributing, Tyler Beverage, Southern Distributing, Frio Distributing,Mason Bottling Company,and Kristen Distributing. (LA) Acadiana Bottling,Baton Rouge Beer, Crescent Crown Distributing,Red River Distributing, Glazers, and Harmar. (OK) Lawton 7up. (NM) Admirial Beverage Corporation.Managed a sales team of Regional Sales Managers, Regional Key Account Manager, and Area Sales Managers to accomplish company key objectives and market execution.Called on Regional office buyers and category managers, for accounts such as, King Soopers, Loaf n Jug, 7-Eleven, Walgreen's, Corner Store, RaceTrac, Circle K SW, HEB, GHRA, GAMA, Timewise, both directly and indirectly through distributor key account personnel. -
Sr. Regional Sales ManagerNeuro Brands Llc. (Drink Neuro) Mar 2011 - Nov 2012Co,Ok,Ar,Ne,Wy -
Regional Sales ManagerNeuro Brands Llc. (Drink Neuro) Jun 2010 - Mar 2011Co,Ne,Wy -
General ManagerWestern Beverage Feb 2001 - Jan 2010ColoradoGeneral Manager: Red Bull Division/non-alcoholic and 3.2 beer• Developed, managed and grew the global brand Red Bull energy drink from ideation to a 1M case per year profit center• Grew company profits by over $4M per year including capturing 40%+ market share of the energy drink category• Managed 4 District Managers, 3 Specialty Managers, and 27 Sales Consultants• Developed a profitable sales team by setting objectives, continuous sales training, mentoring and monitoring progress• Lead sales and marketing strategy and operational brand planning• Identified and incorporated customer insights and competitive intelligence into brand program• Developed persuasive marketing collateral and tools to assist in the product adoption process• Created, directed and executed an efficient distribution route structure in the state of Colorado• Managed a fleet of 30 company owned vehicles -
District Sales ManagerWestern Distributing Feb 1999 - Feb 2001
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Circulation ManagerThe Press-Enterprise May 1993 - Jul 1997Manage and direct the activities of a department of 70 employees pertaining to distribution and sales of a large metro newspaper. Oversaw departmental budget of over $1m. Planned,developed and executed special advertising programs increasing market penetration and gross revenues. -
Assistant Home Delivery ManagerRocky Mountain News Mar 1990 - May 1993 -
Circulation SupervisorRocky Mt News 1980 - 1990
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Frequently Asked Questions about Larry Brown
What company does Larry Brown work for?
Larry Brown works for Go Fast Sports & Beverage Co
What is Larry Brown's role at the current company?
Larry Brown's current role is President/CEO at Go Fast Sports & Beverage Co.
What is Larry Brown's email address?
Larry Brown's email address is la****@****ail.com
What is Larry Brown's direct phone number?
Larry Brown's direct phone number is +172093*****
What are some of Larry Brown's interests?
Larry Brown has interest in Career, Casinos, Kids, Christianity, Investing, Traveling, Sweepstakes, Electronics, Home Improvement, Reading.
What skills is Larry Brown known for?
Larry Brown has skills like Brand Management, Sales Operations, Key Account Development, Sales, Strategy, Consumer Products, Key Account Management, Management, Sales Management, Business Development, Marketing, Grocery.
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