Larry is a strategic, creative and entrepreneurial team leader with diverse experience in digital content space and a vast network of industry contacts. Through his experience at major sports and men's lifestyle brands such as Sports Illustrated, Major League Baseball Advanced Media and USA Today, he is adept at forging and managing partner relationships and engagement across business verticals domestically and internationally, and he offers proven excellence in delivering superior original content on all platforms, particularly video, and in driving audience engagement via social media. He is a visionary thinker who has run multiple startup media businesses.As EVP, Creative Strategy & Partnerships for Roopstigo Productions, he serves as co-head of an impassioned production house with a creative vision for content no matter what size the screen. He is responsible for video and print content development and client interface on custom branded content projects and serves as creative director and executive producer on award-winning scripted and unscripted films and documentaries.As VP, Content at MLB Advanced Media, he managed Sports on Earth, a joint venture of MLBAM and USA Today Sports, directing the platform's editorial strategy, social media, video production and traffic-driving partnerships, and collaborating with sales and marketing on integrated content programs. In less than two years under his leadership, the site's audience grew to 2 million monthly unique users, becoming a consistent leader in its competitive set on ComScore.At SI he managed key initiatives in both print and digital, serving as deputy editor of SI’s special issues division and top editor in charge of launching SI’s fantasy football coverage, and was responsible for the oversight of SI's email newsletter.The author of five books, Larry is a collaborative manager with a passion for brand strategy, innovation and project management. Creating can’t-miss content is his specialty.