Larry C.
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Larry C. Email & Phone Number

Fundraising Analyst at Texas A&M University, The Association of Former Students at Texas A&M University, The Association of Former Students
Location: College Station, Texas, United States 9 work roles 1 school
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Role
Fundraising Analyst at Texas A&M University, The Association of Former Students
Location
College Station, Texas, United States
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Who is Larry C.? Overview

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Larry C. is listed as Fundraising Analyst at Texas A&M University, The Association of Former Students at Texas A&M University, The Association of Former Students, a with 180 employees, based in College Station, Texas, United States. AeroLeads shows a matched LinkedIn profile for Larry C..

Larry C. previously worked as Fundraising Analyst at Texas A&M University, The Association Of Former Students and Director of Annual Giving at Texas A&M University, The Association Of Former Students. Larry C. holds Bba, Marketing from Mays Business School - Texas A&M University.

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Texas A&M University, The Association of Former Students

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Profile bio

About Larry C.

Demonstrated track record of success in leading higher education annual giving fundraising efforts. Past experience includes leadership of strategic marketing efforts for major brands at State Farm Insurance, Tyson Foods, and Sara Lee.Background includes property and casualty insurance marketing expertise; has completed ChFC, CLU, and CASL financial services designations. Specialties: Data analytics; strategic fundraising marketing; Annual Fund direct marketing; sponsorship and affinity programs; social media; mentoring and developing marketing talent; media planning and media buying; marketing communications; integrating offline and online communications; interfacing with ad agencies to produce on-target creative materials; negotiating sports sponsorships; market segmentation; P&L and margin management; product and brand management; pricing strategy expertise; financial services marketing.

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Texas A&M University, The Association of Former Students
Texas A&M University, The Association Of Former Students
Fundraising Analyst at Texas A&M University, The Association of Former Students
college station, texas, united states
Employees
180
AeroLeads page
9 roles

Larry C. work experience

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Fundraising Analyst

Current

College Station, Tx

Lead the development and application of data analytics in higher education annual giving to maximize annual fund results for Texas A&M's Annual Fund. Track and analyze donor behavior; develop and track key performance metrics; coordinate development of predictive models; develop logic and business rules for segmentation and list construction for appeals; lead benchmarking efforts with peer institutions' annual giving operations.

Feb 2017 - Present

Director Of Annual Giving

College Station, Tx

Led annual giving fundraising efforts for Texas A&M University's $10.25 million Annual Fund from over 53,000 donors, resulting in all-time records in revenue and donors in four of the five years as Director. Developed and implemented marketing strategies that have driven Texas A&M's annual fund to one of the 10 largest in the U.S. among public universities.

Feb 2012 - Feb 2017

Director Of Marketing

Directed all marketing activities for one of the nation's largest alumni associations--over 360,000 members. Also was responsible for affinity sponsorship programs and business development.

Jun 2006 - Jan 2012

Zone Marketing Manager

Directed all strategic and tactical marketing activities for nation's largest insurer in 6 western states (AZ, NV, NM, CO, UT, WY).

Mar 2001 - Jun 2006

Director Of Marketing

Native Planet Foods

Directed all foodservice marketing activities for privately held manufacturer of frozen yogurt and fruit smoothie products. Primary market segments served included health care, business and industry foodservice, college and university, and quick service restaurant concepts.

Apr 1998 - Oct 2000

Senior Brand Manager

Responsible for all marketing and new product development for Foster Farms' turkey division. Market segments included supermarket deli, health care, college, chain restaurants. Managed P&L for the division, developed sales collateral, launched new products.

May 1997 - Mar 1998

Western Zone Sales Manager

Jimmy Dean Foods

Foodservice sales management for one of Sara Lee's megabrands. Responsible for Regional Sales Managers and foodservice broker network in 13 western states.

Apr 1995 - Aug 1996

Director Of Marketing

Jimmy Dean Foods

Led all foodservice marketing activities for $400 million Sara Lee Corp. megabrand. Responsible for pricing strategy, new product development, sales collateral development, and marketing pull-through with chain restaurant account partners.

Feb 1993 - Apr 1995

Group Marketing Manager

Brand management for the world's largest poultry processor. Profit and loss responsibility, new product development, sales collateral development and promotional plans.

Jan 1990 - Feb 1993
Team & coworkers

Colleagues at Texas A&M University, The Association of Former Students

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1 education record

Larry C. education

FAQ

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What company does Larry C. work for?

Larry C. works for Texas A&M University, The Association of Former Students.

What is Larry C.'s role at Texas A&M University, The Association of Former Students?

Larry C. is listed as Fundraising Analyst at Texas A&M University, The Association of Former Students at Texas A&M University, The Association of Former Students.

Where is Larry C. based?

Larry C. is based in College Station, Texas, United States while working with Texas A&M University, The Association of Former Students.

What companies has Larry C. worked for?

Larry C. has worked for Texas A&M University, The Association Of Former Students, State Farm Insurance, Native Planet Foods, Foster Farms, and Jimmy Dean Foods.

Who are Larry C.'s colleagues at Texas A&M University, The Association of Former Students?

Larry C.'s colleagues at Texas A&M University, The Association of Former Students include Suresh Meena, Jameson T., Bruce Schorsch, Molly Erickson, and Ben Fisher.

How can I contact Larry C.?

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What schools did Larry C. attend?

Larry C. holds Bba, Marketing from Mays Business School - Texas A&M University.

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