Larry Coffey Email & Phone Number

Ft. Sam Houston, San Antonio, Tx

Navy Medicine Education, Training and Logistics Command (NMETLC) trains and equips Navy Medicine globally. One of three Navy Medicine Regional Public Affairs Officers (PAO). Communicated the reorganization/establishment of the Navy Medicine Education and Training Command (NMETC) in 2012 and the addition of the command's oversight of the Navy Medicine Logistics mission in 2016. Manage public affairs, communication and protocol for the Navy Medicine Education and Training region consisting of the Flag Officer headquarters command and 28 subordinate commands and detachments located globally. Immediate supervisor for enlisted journalists and manager/adviser for full- and part-time military and civilian PAOs across the global area of responsibility. Content approval authority for the region's internal and external websites and social media programs. As PAO for the senior Navy flag officer in Texas, represent and advise 14 San Antonio-area Sea Service commands (Navy, Marine Corps, Coast Guard) for PA, community outreach and military ceremonies.

Jacksonville, Florida Area

Managed communications and public affairs for the headquarters command and 30 subordinate commands and activities located globally. Responsibilities included Navy Medicine's preventive medicine, and public, population and occupational health; manpower, education and training; medical information technology; medical research and development; and medical logisitcs, purchasing and contracting.

Silverdale, Wa

Program manager for community and distinguished visitor programs for the Echelon-3 Flag Headquarters Command. Geographic region included Washington, Oregon, Alaska, Idaho and Montana. Managed seven-person officer, enlisted and civilian staff. Responsible for arranging transportation and accommodations, as well as planning, developing and executing complex schematics, logistics and itineraries for distinguished visitors involving numerous and diverse Army, Navy, Air Force and Marine Corps commands across the region. Coordinated military participation in local and regional community and special events such as parades, professional sporting events, and large-scale events like Seattle Seafair and Portland Rosefest.

Bremerton, Washington

Commanding Officer’s principal adviser for marketing communication, crisis communication, and internal and external/community relations. Managed six-person public affairs and medical photography department comprised of active duty and civilian personnel. Managed external media and internal information programs. Managed marketing and strategic communication programs for the hospital and its three community clinics, targeting active duty, retired and family member patients residing in Puget Sound. Member of the hospital’s family-centered care committee, managing communication for year-long family-centered maternity care program that culminated in opening a maternity department with single-room delivery. Responded to media queries from primarily local and regional outlets. Managed distinguished visitor program, community tours and visits, and special events. Events included several annual community military appreciation events and three complex regional community events that involved nuclear-powered ships and submarines changing home ports to the region. Wrote and edited internal and external news and feature stories. Managed personnel and equipment assets of hospital's medical photography division, which was responsible for shooting medical procedures and studio portraits, as well as photographically supporting public affairs and marketing communication efforts. Managed and edited content of command award-winning Internet website.

Knoxville, Tennessee

Developed and implemented external communication program and coordinated industry trade show participation for contract-manufacturer of adhesive-backed medical devices. Products included Breathe Right Nasal Strips, Dr. Scholl's products, and various wound care and surgical devices. Created marketing and media materials, and developed mobile displays for trade shows. Managed content of the company Internet website. Coordinated plant facility visits for potential clients. Managed $2-million in-house inventory of raw materials and completed product at three plants. Managed weekly inventory and shipping of $250,000 of packaged product. A key manager in company’s initial ISO 9001-2000 certification. Developed and implemented inventory and shipping policies, and presented warehouse and shipping facilities during certification inspection.

Bremerton, Washington

Managed seven-person public affairs staff. Managed external media and internal information programs. Responded to local, national and international media queries. Managed distinguished visitor and media embark programs. Managed community relations program, and community and special events. Wrote and edited internal and external news and feature stories. Edited daily shipboard newsletter and monthly family gram. Edited command Internet website content. Managed shipboard closed circuit radio and TV system. Managed production of nightly TV news cast. Coordinated Carl Vinson’s cooperation in 20th Century Fox’s feature film “Behind Enemy Lines.”

Silverdale, Washington

Managed 12-person public affairs staff assigned permanently and temporarily. Developed and implemented command Strategic Communication Plan and an aggressive yearlong external print and electronic media-marketing program. Responded to sensitive media queries involving nuclear submarine program. Managed external media and internal information programs. Managed/conducted community, distinguished visitor and media tours including more than 300 base and submarine tours annually. Coordinated community and special events. Deployed on board seven Trident submarines to shoot photos and write stories for internal and external publications. Managed weekly command broadsheet newspaper “Trident Tides,” resulting in three Navy Chief of Information (CHINFO) Merit Awards. Wrote, edited and released media advisories, and external news and feature stories. Managed content of the command Internet website.

Yongsan-Gu, Seoul, Korea

Briefing director for then Major General Tommy Franks and Major General Larry Ellis. Built and presented battle assessment, and threat and balance briefings during major joint and combined exercises, and heightened tensions on the Korean Peninsula. Directed and/or gave scripted briefings to the Commander In Chief (CINC), his senior staff, and senior Korean, Pacific theater and Joint Chiefs of Staff leadership via televised multi-media, simultaneous dual-language briefings. Briefings were broadcast via secure Closed Circuit Television and worldwide Video Conferencing networks.

Fort Benjamin Harrison, Indianapolis, Indiana

Managed four-person civilian and joint-service military instructional teams teaching 48 joint and foreign allied military and civilian students. Taught classes and administered tests, exercises and assignments in public affairs and Navy correspondence; news, sports and feature writing; newspaper layout and design; and shipboard radio and television broadcasting. Carried a personal graduation rate of over 90 percent compared to a school rate of 80 percent. School was one of five journalism schools accredited by the Public Relations Society of America (PRSA).

Naval Air Station Pensacola, Florida

Managed squadron's special-event publicity, drawing up to 500,000 people to individual air shows and open houses. Managed and implemented squadron's national and international print and electronic media-marketing programs with an emphasis on celebrity F/A-18 "Hornet" backseat flight program. Generated coverage by US Magazine, Motorcyclist Magazine, Flying Magazine, USA Today, Reuters, CNN, NBC, ABC, ESPN, Disney, MTV... These efforts resulted in editorial placement and news coverage in approximately 75 local markets worth $7,260,000 and national media coverage worth $4,970,000. Responded to national and international media queries. Coordinated Navy and civilian resources to arrange recruiting, community and hospital visits, and to promote air shows nationally at more than 35 sites annually. Edited and produced award-winning squadron media and promotional materials. Wrote and edited media advisories, and external news and feature stories.

Lamaddalena, Sardinia, Italy

Operated television studio boards and studio cameras, and served as news anchor during live newscasts and pre-recorded TV programming. Wrote radio and TV news and PSA copy. Wrote external news releases. Writer and editor for command weekly newsletter resulting in a Navy-wide Chief of Information (CHINFO) Merit Award for newspaper production. Promoted and coordinated events, open houses and shipboard tours for distinguished visitors and the general public.

Oak Ridge, Tennessee

Performed live radio air shifts at number-one radio station in Tennessee. Wrote news and PSA copy, and produced commercials and PSAs. Maintained working relationship with record labels to ensure continuous flow of new music to the station. Managed music library and selected music to be aired by station announcers.

Ceiba, Puerto Rico

Performed radio airshifts.