Larry D. Email & Phone Number

Shanghai

Brand: Urban DecayRotation 1st Product Marketing

Guangzhou

Supporting Artistry Brand in skincare product line.

Shanghai

Responsible for planning and executing a marketing campaign in the second half of 2022.

Designed online questionnaires and extracted valid data to investigate the premium factors of cosmetics. Collectedinformation on 20 cosmetics brands, performed competitive analysis, and provided clients with positioning suggestions.Performed analysis on Excel to find out the intersection points of network application features and consumer needs to brainstorm marketing ideas. Monitored the consensus in China using detection tools and compared the promotionalperspectives of Google and Facebook to provide strategic suggestions.

Wrote press releases for new products launch and discussed the marketing promotion plans with PR agencies. Put forward the idea of drawing prizes at the offline book signing meeting, which eventually attracted 3000 people during the campaign Followed up contract and budget process on joint brand products shooting activities. Contacted agencies and checked the pre-preparation details to modify the unreasonable parts of the process. Reviewed the shooting output on-site.

4A Advertising McCann World Group. Served under the Pepsi brand. The campaign project for the whole process from the launch and test period to the detonation period of the media platform. Based on characteristics of product RTB, communicate with MCN platform and KOL Brief, review and modify KOL&KOC little red book and double micro platform seeding copywriter/video, to strictly control the material content and selection; Report grass planting data tracking and weekly report summaryResponsible for the implementation of the PUMA sport new shooting project. Externally, I was responsible for communicating with Party A's personnel, Brief communicating with the creativity internally, setting up Brief contents including product shooting details and arranging the shooting time. Follow up the order information, complete the promotion process of PO, PR and other projects, familiar with the complete operation system.

Shanghai

 Researched on Consumers and market environment to determine the cereal products are mainly located in the enterprise white-collar workers breakfast choices; Participate in the planning of brand promotion programs, and follow up the written and systematic materials; Responsible for internal process review and brand authorization contract review.

Master Of Arts - Ma, Public Relations, 4.0

Public Relations Management, Foundations of Digital Media, Public Relations Writing, Branding and Advertising, Corporate Social.

Bachelor Of Arts - Ba, Economics, 3.83 Honors Graduation

Introduction to Marketing, Introduction to Finance, Introduction to Management, Introduction to Accounting, Communication Theory.