At Six Degrees Creative, strategy and insight converge to fuel brand innovation, a synthesis of my expertise in external communications and brand partnerships. With a recent move to this role, my strategies are already shaping new brand narratives, leveraging insights from varied sources to pinpoint opportunities for growth and differentiation. The collaborative efforts with designers and producers are crafting compelling strategies for brand launches.My tenure as Senior Manager Global Storytelling at adidas Basketball harnesses a passion for sports and a proficiency in creating resonant stories that engage audiences globally. This experience has honed my ability to analyze and frame brands' positioning, drawing from a rich background that intersects sports, culture, and purpose. Driven by a vision to inspire and disrupt, my work is grounded in crafting narratives that empower the next generation and push the boundaries of the sportswear industry.