Larry Freeman Email & Phone Number

Advising companies on the development and implementation of Marketing and Media Strategies and the use of data to drive efficient and effective results.* Competitive landscape analysis and forecasting* Audience targeting and digital optimizations* Brand awareness, demand and lead generation strategies* Media planning and buying strategies

Headquarters - Basking Ridge, Nj

Planned and executed marketing and media strategies for both national and local initiatives driving YOY growth in both the .com and store channels for prospects. Integrated both National and local strategies to drive full funnel activity through traditional and digital media, thus increasing brand awareness and demand generation while driving business KPI's. Led collaboration with cross functional teams and media/creative agencies in the execution of the strategic approach. Maximized efficiencies through supporting data from marketing effectiveness, consumer insights, and sales data platforms. Managed budget and competitive spend analyses. Responsible for the planning and implementation of digital strategies targeting existing base for new products and servicesStreamlined execution process for 300+ ad-hoc local initiatives over the year by developing an online portal for all requests and approvals, resulting in 27% savings in local budget and generated additional efficiencies in agency scope. Responsible for all OOH planning and placement through the use of mobile and other first and third party data.

Hq- Basking Ridge Nj

Drove the development of local marketing strategies and the implementation of marketing and advertising efforts. Identified process improvements to drive media efficiencies while achieving business KPI's. Planned and executed over 300 local efforts per year while managing all external media agency deliverables on time and on budget. Developed trust with region leadership and trained marketing personnel on all traditional and digital media.

Northeast Area Hq - Morristown, Nj

Designed and implemented data driven advertising and media campaigns for both consumer and B2B efforts for the Northeast Area. Worked with various cross functional teams to establish strategic approach, creative messaging direction, tactical approach, and media flighting to drive demand for the wireless division. Briefed media agency and multiple creative agencies and provided continuous feedback to drive execution of the strategy. Constructed all competitive spend analysis and OEM spend reports, as well as ownership of local market budget development and maintenance.

Oversaw all media research, planning, negotiating, buying, and reconciling of national and regional accounts in the traditional and digital space. Contributed to the development of client positioning and strategy development with cross functional teams. Involved with all new business development and presentations to client's leadership and Board of Directors

Established brand identities, internal and external marketing strategies, and positioning statements for business-to-business and business-to-consumer clientele. Responsible for overseeing all media planning and buying functions. Educated clientele on the importance of technology and the use of digital platforms to total surround the consumer.