Larry Frey is a Writer | Director | Employed by Apple | Dedicated Dad | Addicted to sailing, motorcycles at Apple. He possess expertise in advertising, broadcast, film, television, creative direction and 25 more skills. Colleagues describe him as "To Whomever: It’s easy recommending Larry Frey. Just look at his resume. He was among the first CDs at Weiden & Kennedy when Dan and Dave stepped aside. He has run world-class agencies on the West and East Coast and in Japan. He founded an elite agency in Amsterdam. Larry has won literally every creative award there is and, as far as I know, he’s the only American to win Best of Show at D&AD, which did not go over well in London. Larry also spent years directing memorable commercials and when Apple wanted an in-house director, Larry was their choice. And Larry is a great person too. Enough said. Jerry Cronin" and "I’ve known Larry for the last 30 years and during that period I’ve had the privilege to work with him at the esteemed Wieden and Kennedy, and together (with Alex Melvin and Guy Hayward) we founded the award-winning international creative agency 180. I have worked with many celebrated creative directors in the advertising and communication industry, and Larry is a grade above. He is a brilliant thinker and maker of some of the most memorable ideas and executions in the world. His work speaks for himself. What makes Larry exceptional is his broad spectrum of talent and his ability to apply that expertise to countless roles across the creative and marketing development process. He is a writer, art director, designer, film director, photographer, editor, and more. He has a keen eye for interior, retail, and industrial design. He’s more than capable of developing brand and product strategies and outlining communication plans. And most impressive is that Larry creates and executes his ideas at the speed of culture in which consumers live. Larry has an exceptional track record for accelerating growth across a wide range of companies and sectors, from start-ups to Fortune 100. He has an intuitive understanding of business, people, and culture. The above may seem to say it all about Larry, but I think his most prized quality is his passion for people and getting the best out of them. In today’s world, few great ideas will come to life with people working on their own. It takes a village of brilliant strategists, creatives, and production expertise. Larry is a born leader, able to create and manage an organization by balancing talent with personalities. He is equally enthusiastic about collaborating with his teams and colleagues. For Larry, it is ultimately about the work, and that great work comes from inspired individuals and a passionate team culture. I experienced Larry’s colors when we joined forces to create 180 in Amsterdam. We both had extensive experience in the sports industry working on the Nike account which led us to launch 180 with adidas as our founding client. Without a doubt, 180 would never have seen the light of day without Larry. He was our visionary creative leader and key to defining and communicating 180’s ethos, something that would inform the agency’s behavior for years to come. That vision remains the juice that fuels the success of 180 today. Larry’s energy is unstoppable. His diligence is contagious. His talent is remarkable. I wish for every great company to have Larry on their team. Except the competition."