At AI21 Labs, a leader in the creation of Large Language Models (LLMs) and excels in developing pre-trained Task Specific Models (TSMs), I spearhead Go-to-Market (GTM) strategies and cultivate strategic partnerships with top Cloud Service Providers (CSPs), including Amazon Web Services (AWS). My role involves introducing and scaling innovative GenAI solutions in the market.Key Impact: - Drive the development of collaborative GenAI solutions in strategic partnership with AWS, significantly growing production customers and revenue.- Own partner GTM planning and achieve global sales targets.- Develop innovative partner strategies with AWS to expand AI21 Labs GenAi solutions across industry verticals: Financial Services, Healthcare Lifesciences, etc.

Led go-to-market partner team responsible for strategic technology partnerships with Stripe’s largest ISV partners: Salesforce, AWS, Snowflake, and VTEX in a newly created Partner GTM organization. Secured new executive relationships with innovative partner strategies to expand Stripe’s business. Managed overall relationship, strategy, and sell-with/sell-through revenue generation goals.Key Impact: - Managed largest ISV commerce partner, $3B payment volume.- Negotiated and launched net new strategic ISV partnerships to grow Stripe’s enterprise market segment.- Managed overall relationship, strategy, and revenue goals.- Accelerated users’ growth across all market segments by building GTM and product integration partnerships.- Launched top 10 listing on Snowflake Marketplace: Stripe Data Pipeline.

Built and led the global strategic plan and go-to-market for AWS partners focused on the $200B Digital Customer Experience and Engagement software markets. Owned the overall partner strategy for this segment, which included aligning go-to-market plans with top consulting and technology partners. Accelerating global adoption of AWS by owning partner strategy and executing Digital Customer Experience segment GTM. This includes Enterprise Content Management (ECM), Mobile Platforms, Web Analytics, CRM, and Martech. Serving as the global subject-matter expert for the Digital Experience software segment for AWS, including knowledge of top ecosystem partners.Key Impact:- Influenced YoY growth for the top 14 AWS Digital Customer Experience partners of co-sell opportunities by 156%, joint wins by 134%, and partner revenue by 128%.- Led 40+ strategy sessions with C-level executives (CMO, CDO, CRO).- Created and funded a new AWS Partner Network (APN) business development program to increase AWS service and ISV partner wins through Marketing Technology Assessments delivered by AWS consulting partners

Recruited by Movable Ink, an enterprise digital marketing software company, to lead global partner sales and business development teams across North America, EMEA, and APAC. Owned global partner Go-To-Market (GTM) activities as well as C-level partner relationships, negotiations, and a $20M revenue goal worldwide. Created cross-functional teams to launch new global business model and strategy, including partner infrastructure. Built new partner portfolio from the ground up to include ISVs (independent software vendors), SIs (system integrators), digital agencies, and MSPs (managed service providers). Key partners included Salesforce.com, Oracle, Sapient, Wunderman, Merkle, Digitas, Dentsu, and Epsilon.Key Impact- Grew partner revenue by 150% in the first year, doubled average company contract value, and tripled win rate with partners vs. direct sales team- Introduced a co-sell GTM strategy with partners which increased enterprise partner revenue from 9% to 64%+ of overall company revenue in two years.- Doubled the team’s size in the first year with outsized revenue impact; created a new business development team to spearhead integrations with other key enterprise software providers and developed joint business plans

For Adobe’s Digital Marketing business unit, led enterprise partner GTM for marketing automation solutions. This involved creating partner relationships and delivering revenue goals for Adobe’s newly acquired “Campaign” business unit for North America. Furthermore, scaled the partner business within Digital Marketing via development of 8 new tier 1 partners. Also, developed a hybrid GTM model that successfully integrated Adobe’s new acquisition of Neolane with existing Adobe partners to deliver 80% YOY revenue growth and cross-sell opportunities.

Led partner GTM for Adobe’s Retail Vertical, managing strategic partners in Digital Marketing SaaS Enterprise business. This entailed developing and executing partner sales GTM strategy for SaaS enterprise web content management, social engagement, campaign management, and analytics.Contributions included skyrocketing growth in strategic Retail Vertical accounts with key high-profile customer wins. Secured deals and managed top retail brands, such as Walmart, Williams Sonoma, Nike, Sears, Amazon, Ebay, and Safeway.

In 2010, began leading efforts to evangelize new Adobe technologies, identifying corporate strategic partners at top-tier global media companies. This included developing joint content, monetization, and distribution plans with key partners at the executive level. Boosted revenue by leading bilateral contract negotiations and solutions adoption. Drove adoption of leading-edge technologies, including solution for streaming high-end commercial videos globally.

Built strategic alliances and developed new business opportunities that contributed to Adobe’s worldwide education vertical growth from $160M to $710M annually. This entailed launching and managing global executive relationships with Dell, Lenovo, Apple, HP, and Intel.Drove 90% revenue growth in new Adobe Education initiatives YOY during the initial 3 years. Singlehandedly delivered +$25M/year by exploring new channels and creating a robust partnership and GTM with Apple’s Education division.

Led worldwide education and public sector marketing initiatives, driving sales of digital solutions by managing a high-performance vertical marketing team. Highlights included championing a business model that enabled 3COM to be socially responsible while turning a profit. Generated $300M annually by developing strategic global marketing plans for the education vertical.