Larry Ginsberg

Larry Ginsberg Email and Phone Number

Leader of brands | marketing | strategy that unleash competitive advantage in healthcare, consumer goods, auto, plus... @ Hackensack Meridian Health
Larry Ginsberg's Location
Hillsborough, New Jersey, United States, United States
Larry Ginsberg's Contact Details

Larry Ginsberg personal email

n/a
About Larry Ginsberg

Managing through change and transition is what I find exciting, and I have followed my entrepreneurial spirit and compass towards diverse career opportunities in industries including healthcare (current), consumer products (Fortune 100), automotive (start-up), financial services, marketing and client services.My current role at Hackensack Meridian Health puts me at the forefront of change and being part of creating and implementing a new brand for the largest healthcare network in New Jersey, and being in the wheelhouse as the most complex industry on the planet moves full-speed ahead into uncharted waters. I can't imagine a better place to be!!I am a proven leader, team-builder, and innovator with diverse experience in marketing (traditional, multi-channel, digital), brand management, loyalty programs (customer engagement, acquisition, and retention), strategy, communications, advertising, CRM, contact center/response management, business and account development, training, distributor channel management, and marketing operations.I have demonstrated success as a thought leader and am comfortable in environments from start-ups to global organizations, and am drawn to industries and organizations facing rapidly evolving disruptive market forces.I can see both sides of the equation. I have spent time as a both client and vendor in B2B and B2C businesses. This broad perspective has been invaluable in all my roles in knowing how to build relationships, enduring customer loyalty, and develop and execute plans and brands that deliver compelling differentiation and measurable, profitable growth. My signature is a passion for understanding what drives revenue and profit, and applying that knowledge in new ways to create and sustain competitive advantage. I am a marketer and relationship developer at heart, but devotion to vision, strategy, process, and analytics to achieve goals are the fuel that feeds the heart.

Larry Ginsberg's Current Company Details
Hackensack Meridian Health

Hackensack Meridian Health

View
Leader of brands | marketing | strategy that unleash competitive advantage in healthcare, consumer goods, auto, plus...
Larry Ginsberg Work Experience Details
  • Hackensack Meridian Health
    Marketing Director, Network Behavioral Health/Sud/Home Health/Hospice Care Transformation Services
    Hackensack Meridian Health 2016 - Present
    Edison, New Jersey, Us
    Since merger of Hackensack University Medical Center and Meridian Health, additional accountabilities include project leadership for rebranding of the largest healthcare network in New Jersey, development of network-wide behavioral health care transformation services, marketing and strategy for non-hospital services and ventures (home care, hospice, rehabilitation, assisted living, long-term care, fitness, pharmacy, etc.) , telemedicine initiatives strategic planning and marketing. In January 2019, we added our 17th hospital to the family, and our first behavioral health hospital with the addition of Carrier Clinic - a nationally recognized behavioral health leader and innovator . In addition to being marketing leader for network for Behavioral Health Care Transformation, I am also team leader for Carrier Clinic marketing-communications integration and brand development. A new day is dawning for behavioral and addiction related care and services... my exciting new challenge is to make this happen, change hearts and minds, and integrate BH care into every aspect of care delivery.
  • Meridian Health
    Manager, Loyalty Marketing Programs And Partner Company Strategy
    Meridian Health 2010 - 2015
    Edison, New Jersey, Us
    • Responsible for strategy, marketing, communications, and advertising for ambulatory services including acute and sub-acute rehabilitation, home care, hospice, long-term care, occupational health, pharmacy, surgery centers, fitness and wellness, assisted living, medical equipment, mobile and wireless technologies, and development of new models of care planning and coordination. • Physician Relations - Project manager for “Physician As Partner” executive committee initiative executing original physician research, creating and implementing strategies and programs to improve physician satisfaction, referral development, and engagement for six hospitals and medical staff of 2,100. Implemented physician program initiatives resulting in over 90% physician satisfaction.• Physician-to-Physician (P2P) referral development marketing • Physician directory and search tools - Develop and maintain advanced directory online search tools and platform with industry-leading enhanced physician database.• Database Marketing• Loyalty Program Development and Marketing • Vendor and Agency Relations – Act as relationship manager for strategic vendors and relationships including contact center, technology and database development and services, mobile apps, creative services, print and mail, analytics and consulting.• Donor Relations VIP Concierge Program - Developed and implemented philanthropic “Friends of the Foundation” concierge program and services to engage and nurture current and new donors.• Joint Ventures and Strategic Partnerships - Facilitated and managed strategy and marketing of joint ventures, partnerships, and investments to expand markets and drive new revenue sources.• Innovative Models of Care - Developed marketing and communications for new one-stop shopping concept "Meridian Health Village".
  • Meridian Health
    Manager, Loyalty Marketing Programs
    Meridian Health 2005 - 2010
    Edison, New Jersey, Us
    Joined Meridian Health in a newly-created “loyalty” marketing leadership position to develop and implement strategies and programs to bring the best of non-healthcare loyalty practices to healthcare. Developed and managed programs, campaigns, databases, analytics, CRM and content platforms, strategic relationships, marketing, advertising, communications, and new ventures as Meridian Health grew from three to six hospitals and became largest healthcare system in central New Jersey.
  • Sourceone
    Director, Strategic National Accounts
    Sourceone 2003 - 2005
    Responsible for client relationship development, budget, revenue, profit, service delivery, and program/account management activities for national accounts including Fortune 500 category leaders. • Developed and implemented marketing programs and services incorporating direct marketing, digital print, response management, contact center, and online strategies and capabilities to achieve revenue and profit goals. • Responsible for new business development, customer acquisition, on-boarding new clients and account growth and retention.
  • The Reynolds And Reynolds Company
    Senior Manager, National Account Client Services
    The Reynolds And Reynolds Company 1994 - 2003
    Dayton, Oh, Us
    Managed and nurtured national client relationships and all marketing and customer support services in an agency environment for global clients including Merrill Lynch and others in excess of $50 million annual billing at company-leading profit margins.• Responsible for top and bottom line revenue and P&L with company-leading profit margins.• Developed and maintained relationships with client executive teams and senior leaders. • Hired and managed account support team of over 100 people including design, production, in-house call center, campaign development, and service staff to meet client needs and implemented best practices for training, process improvement, and cost management.• Responsible for managing all client touch-points, marketing collateral development, printing, mailing, fulfillment of client marketing programs and services for both customer acquisition and retention.• Developed and implemented client strategies and campaigns for B2C marketing, B2B marketing, and personalized one-to-one marketing.
  • American Standard Brands
    Manager, Product Merchandising And Sales Training
    American Standard Brands 1989 - 1994
    Developed and directed product merchandising and training activities for both retail and wholesale divisions of the world’s largest plumbing products company. Originated unique customer loyalty incentive program now used in most industries.• Developed and implemented all sales, wholesale, and retail product and skills training for North American plumbing products division, including over 1,000 distributor locations and showrooms in the United States resulting in over 25% increase in sales of luxury products.• Created in-store product brochures, collateral material, POP displays, packaging, and merchandising for all bath and kitchen products.• Implemented national program using credit cards to award “frequent buyer” points to grow sales and influence mix of products sold.
  • Yugo America
    Marketing Services And Public Relations Associate
    Yugo America 1985 - 1989
    I was part of the start-up team that turned the automobile world on its ear by launching the $3,990 Yugoslavian import compact car into the United States.Developed and executed marketing, public relations, and promotional campaigns that led to Yugo's initial success, and being named TIME magazine's "phenomenon" of 1986.- Led set-up, training, marketing, promotion, and opening of 400 new dealerships across the United States in 24 months.- Managed and toured with national sports sponsorships including U.S. National Volleyball Teams (1984 and 1988 Olympic Gold Medal Winners) and Indy Car Racing Legend Tony Bettenahusen.

Larry Ginsberg Skills

Loyalty Marketing Marketing Strategy Brand Management Marketing Communications Referral Development Database Marketing Physician Relations Product Development Customer Engagement Advertising Project Management Crm Customer Acquisition Revenue And Profit Growth Lead Management Entrepreneurship Customer Satisfaction Digital Marketing Market Research Account Management Client Services Strategic Account Development Cross Functional Team Leadership Joint Ventures Healthcare Behavioral Health Telemedicine

Larry Ginsberg Education Details

  • University Of Maryland
    University Of Maryland
    Organizational Development And Marketing

Frequently Asked Questions about Larry Ginsberg

What company does Larry Ginsberg work for?

Larry Ginsberg works for Hackensack Meridian Health

What is Larry Ginsberg's role at the current company?

Larry Ginsberg's current role is Leader of brands | marketing | strategy that unleash competitive advantage in healthcare, consumer goods, auto, plus....

What is Larry Ginsberg's email address?

Larry Ginsberg's email address is lg****@****lth.com

What is Larry Ginsberg's direct phone number?

Larry Ginsberg's direct phone number is +173289*****

What schools did Larry Ginsberg attend?

Larry Ginsberg attended University Of Maryland.

What skills is Larry Ginsberg known for?

Larry Ginsberg has skills like Loyalty Marketing, Marketing Strategy, Brand Management, Marketing Communications, Referral Development, Database Marketing, Physician Relations, Product Development, Customer Engagement, Advertising, Project Management, Crm.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.