● Develop and execute the comprehensive marketing strategy for three North American locations.● Oversee all marketing initiatives for new products and services, collaborating with sales, operations, and tool/dye departments to meet due dates.● Create brand strategies to target consumer segments for specific products and services.● Manage up to six marketing-related projects at any given time, meeting all deadlines and budgets. Oversee a staff of contracted professionals, including graphic designers, website developers, and copywriters.

- Directed day to day marketing and administrative logistics within a fast-paced environment with a focus on increasing productivity and operational efficiency levels- Managed the design and implementation of innovative marketing strategies, worked closely with third-party agencies, and supervised marketing team members- Consistently reviewed marketing materials to ensure a consistent brand message, monitored the organization’s social media presence, and planned events at industry conferences - Revitalized product line through new product introductions and implementation of innovative sales tools- Instrumental in obtaining certifications from governing industry agencies and exchanges such as the London Bullion Market Association (LBMA), Chicago Mercantile Exchange (CME Group), Shanghai Gold Exchange (SGE), and the Singapore Bullion Market Association (SBMA)- Created brand awareness and international acceptance through successful applications to commodity exchanges- Attained an average of a 40% open rate for updated email marketing campaigns