Larry Hayes Email and Phone Number
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- High integrity and innovative senior global sales leader with more than 23 years of success in defining and leading the strategies and tactics that create dynamic gains in revenue, profit, and competitive market position in the medical device, medical technology and diagnostic arenas. - Successfully built and scaled medical device company commercial strategies including early-stage start-ups and large multi-nationals.- General management and P&L ownership of divisional revenues in excess of >100M.- Successfully launched more than 40 life-science products in the medical device industry.- Extensive international sales and marketing leadership experience including developed and emerging markets; possesses expertise in global regulatory/registration pathway development and navigating complex "go-to-market" commercial levers that successfully led to market share leadership positions in more than 100 countries including the US, Latin America, Europe and Asia.- Lived and worked in US, Europe, Asia and possesses strong cross-cultural competencies. - Strong expertise in diagnostic, therapeutic and implantable medical devices used in vascular, endovascular, cardiovascular, interventional, minimally invasive & general surgery. - Documented success commercializing consumables, disposables, capital equipment and implantable devices. - Ability to fluently discuss the detail, science, clinical application, and technology behind complex medical devices.- Diverse functional expertise, including executive leadership, new business and market development, sales, marketing, clinical & health-economic evidence development, regulatory, publication, reimbursement, operations, international product management, corporate accounts, training, R&D, product commercialization, direct/distributor channel development, and competitive market analysis. - Built and led world-class cross-functional teams to superior results. Keen focus on developing strong organizational cultures rooted in the value of an inclusive and diverse workforce.- Proven ability to implement complex organizational initiatives and creative solutions in a matrixed organization.- Successful experience in capital funding with private equity, angel & venture capital partners.- Former professional soccer player.
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Vice President, Interventional Imaging Us & CanadaGe Healthcare Oct 2023 - PresentChicago, Us
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Founder-Vice President Of International Sales & MarketingHayes & Associates Medical Oct 2020 - Sep 2023
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Global Vice President Of Sales & MarketingEzisurg Medical Co., Ltd. Oct 2017 - Oct 2020Pudong District, Shanghai, CnBuild, lead and execute global channel management strategy and business development priorities supporting a mechanical stapling and ultrasonic scalpel system. Supervise a 12-member leadership team and 46 distributors across commercial, sales, clinical and marketing divisions. Manage P&L, resource allocation, pipeline investments, and sales performance. • FY 2020: Delivered $7.8M USD – 112% of global forecast. • FY 2019: Delivered $4.6M USD. Obtained status as fourth largest Chinese OEM international medical device exporter. • FY 2018: Received EziSurg Milestone Award in 2018 as one of only two recipients. • FY 2018: Delivered $2.1M USD - 108% of global forecast.• Established an “intellectual bridge team” to coordinate objectives and output of multiple functions involving sales, strategic marketing, regulations, legalities, finances, and technical functions. • Held position as member of Enterprise Leadership Team and co-Chair of Functional Leadership Team focusing on development of functional excellence initiatives and Matrix organizational structure. • Led cross-functional workgroup that developed company’s first strategic clinical evidence program. • Executed clinical ambassadorship program – global KOL collaborations via formal educational, proctoring, master class and clinical best practices initiatives. • Created global market opportunity/regulatory assessment program and leveraged insights to recalibrate channel management strategy, product pipeline investment, and resource allocation. -
Global Head Of Sales, C.C.O.Vascular Flow Technologies Ltd Dec 2012 - Aug 2017Dundee, Gb• Recruited to build and lead global organization focused on selling innovative vascular graft portfolio.• Established and communicated strategic direction for 2 distinct markets ( AV Access and Peripheral Vascular) • Responsible for building comprehensive US CEP (clinical evidence program), a new US channel management strategy (direct & indirect sales model) and for building/sourcing entire US HR function & support.• Recruited/Trained new US leadership team including 2 National Sales Leaders, 1 Senior Director of Clinical Marketing. • “Right-sized” sales-force, built indirect and direct sales model. Transitioned away from 8 underperforming distributor/ISR partners, added 4 new distributors in FY2013. Built new direct sales team in FY2013 & Q12014.• Led organization through transition to immediate quarterly & annual revenue growth.• Achieved 53% revenue growth in FY2013• Achieved 30% revenue growth FY2014• Instrumental in securing $3.5 million in additional funding.• Established 1st International “Scientific Advisory Board - FY2014 • Developed “Re-Launch” & commercialization strategy of Spiral Laminar Flow™ product portfolio to include product differentiation strategy, message hierarchy & training program. -
Global Vice President, Sales & Business Development / Europe Sales & Marketing LeaderBanyan Biomarkers Inc Jan 2010 - Dec 2012• Recruited to build and lead sales, marketing, and product support organizations in preparation of FDA approval and global launch of 1st-to-market medical device to diagnose the presence & severity of traumatic brain injury (TBI).• Asked by executive leadership to define strategy and develop/execute the "European Economic, Regulatory Analysis & Opportunity Assessment" for launch of hand-held traumatic brain injury (TBI) detection/diagnostic device with $700+ million EU market potential.• Built intellectual bridge (IB) team to evaluate, vet and prioritize product portfolio for investment.• Defined US/international channel management strategy, as well as US/EU product commercialization and launch strategy.• Conducted market research/validation of device proof-of-concept; created launch strategies, revenue models, and pricing parameters.• Instrumental in exploring new funding and corporate strategic partnership opportunities; developed and presented investor/alliance road shows; raised new capital and generated collaboration interest from Fortune 500 companies and private investors.• Hired and worked with consultants to develop marketing collateral, sales toolkits, clinician vetting guides, and overseas focus groups.
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Europe Peripheral Vascular Sales Leader, Surgical Vascular & Interventional Catheter-Based ProductsW.L. Gore & Associates Aug 2007 - Dec 2009Newark, Delaware, Us• Selected by senior management to lead European Vascular Sales Team (1st US Leader selected for this role) • Reenergized leadership in 17 countries, overcoming challenges including manager skepticism, 17 languages and 17 government regulatory bodies. Cultivated strong relationships with, and commitment of sales/distributor network.• Established and communicated strategic direction for 2 distinct markets (surgical and interventional), 15 products and 3 customer groups (cardiologists, radiologists and vascular/endovascular surgeons). • Led team of 90+ direct sales associates, regional sales leaders, marketing director, product specialists and distributors.• Exceeded forecast, achieved 41€ million/$66 millionUSD (52% over goal) revenue, 70% ahead of YOY sales in market thought to be growing 15%-20% per year. • Re-launched PROPATEN®, a surgical graft product competing in a declining market; leveraged nominal $250K re-launch budget, secured market leadership in 6 months, and increased revenue 37% following the re-launch.• Developed EU commercialization strategy and launch program for new heparin-bonded covered stent VIABAHN®3 (V3H-endoprosthesis stent graft): Achieved market dominance in < 2 years. -
U.S. Leader, Cross-Selling & Team Leader ProgramW.L. Gore & Associates Aug 2005 - Aug 2007Newark, Delaware, Us• Spearheaded all cross-selling efforts for the entire North American Medical Products Division, including development of tactical plan to share best practices and provide direction to 22 sales teams across all Medical Division product segments.• Conceived and created Cross-Selling sales metrics and 1st “Cross-Selling Field Guide” clinical sales reference tool.• Asked by senior leadership to implement team leader program globally; developed and deployed “International Ambassadorship Program” providing communication of best practices worldwide.
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Southeast Regional Sales Manager, Vascular Sales TeamW.L. Gore & Associates Jan 2004 - Aug 2007Newark, Delaware, Us• Selected as member of initial, 4-region leadership group charged with building vascular sales team with call points including vascular, cardiovascular, cardiac and general surgeons. • Delivered regional revenues of $20+ million PFY - exceeded forecast each FY.• #1 Region: ePTFE Growth (5.7%), FY07/08 / Overall Vascular Growth (6.3%), FY07/08 / Overall Sales Metrics, FY06/07/08.• #1 Region: New Product Launch; won PROPATEN®, Sales Contest / #1 Region: Overall Vascular Sales Growth FYTD in FY08 (34.2%).• Key member of Vascular Training Program Committee; evaluated/redesigned training materials, OR certification program, sales toolkits, marketing collaterals, accountability standards, performance metrics, and product education requirments.
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Territory Manager, Minimally Invasive (General) Surgery TeamW.L. Gore & Associates Oct 2002 - Dec 2003Newark, Delaware, Us• Turned around underperforming territory; sold vascular/general surgery products for inguinal/ventral hernia repair and gastric bypass surgery, as well as suture and bio-absorbable reinforcement materials to general, thoracic and vascular surgeons. • “Summit Club” Award Winner (Top Overall Sales Associate)• “Atlas ” Award Winner (Top Sales Associate - Vascular Product Sales).• 246% to forecast.• Delivered $1.5+ million in territory revenue.
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Senior Account Manager – Clinical Management ServicesXerox Healthcare (Acs-Government Healthcare) Jan 2000 - Oct 2002• Key player in doubling annual revenue to $30+ million. Directly responsible for adding $500K+ in annual revenue.• Employee of the Year - 2000, 2001
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Principal / Director Of Client Development & Operations / Managing DirectorGlobalmedrx, Inc. / Globalmedrx, International Inc Jan 1997 - Jan 2000• Co-founded/launched US company and international subsidiary specializing in operational/administrative functions to physicians, hospitals, and managed care networks. Built revenue to $10+ million and sold company in 2000.
Larry Hayes Skills
Larry Hayes Education Details
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University Of North Carolina At CharlotteSecondary Education -
Catawba CollegeEnglish & Ancient Western Theology
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The Wharton School
Frequently Asked Questions about Larry Hayes
What company does Larry Hayes work for?
Larry Hayes works for Ge Healthcare
What is Larry Hayes's role at the current company?
Larry Hayes's current role is Vice President, Interventional Imaging, US & Canada.
What is Larry Hayes's email address?
Larry Hayes's email address is lh****@****gix.com
What is Larry Hayes's direct phone number?
Larry Hayes's direct phone number is +194959*****
What schools did Larry Hayes attend?
Larry Hayes attended University Of North Carolina At Charlotte, Catawba College, The Wharton School.
What skills is Larry Hayes known for?
Larry Hayes has skills like Medical Devices, Medical Device Product Development, Product Launch, Leading Cross Functional Teams, Product Development, Sales Management, Commercialization, Marketing Strategy, International Sales And Marketing, Developing New Markets, Biotechnology, Organizational Design.
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