Larry Heathcote

Larry Heathcote Email and Phone Number

Wake Forest, NC, US
Larry Heathcote's Location
Wake Forest, North Carolina, United States, United States
Larry Heathcote's Contact Details
About Larry Heathcote

I am a visible and engaging marketing leader who builds strong, loyal, and productive teams. • Leader, coach, and relationship builder internally and externally.• Successfully launched numerous SaaS and legacy products.• Adept at coordinating cross-functional teams to deliver new products to market.• Dives deep into details for understanding and insight, with the ability to communicate complex data, ideas, and relationships in simple terms.• Disciplined at managing team priorities and metrics to achieve goals.

Larry Heathcote's Current Company Details
Mind Shift 4 You, LLC

Mind Shift 4 You, Llc

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Founder
Wake Forest, NC, US
Larry Heathcote Work Experience Details
  • Mind Shift 4 You, Llc
    Founder
    Mind Shift 4 You, Llc
    Wake Forest, Nc, Us
  • Aiven
    Head Of Product Marketing, Core Services
    Aiven 2024 - Present
    Helsinki, Fi
  • Edify Technologies
    Board Of Advisors
    Edify Technologies 2023 - 2024
    Naperville, Il, Us
    I am a Member of the Board of Advisors for Edify Technologies, advising senior leadership on growth marketing to take Edify to the next level.
  • Matillion
    Director Of Product Marketing
    Matillion 2021 - 2023
    Salford, Manchester, Gb
    Head of product marketing for Matillion Data Loader and Change Data Capture. Led a company-wide go-to-market launch of a new SaaS product for batch and near real-time data loading (MDL/CDC). Coordinated all launch activities across product engineering, product management, product marketing, corporate marketing, sales & sales enablement, customer success, and support, culminating in a very successful product launch. On the side, I created the Persona definitions for all Matillion products that fed into marketing & sales initiatives. And, I created an internal price calculator for all Matillion products that was the go-to pricing resource for the entire sales team.
  • Amazon Web Services
    Head Of Product Marketing For Aws Real-Time Streaming
    Amazon Web Services 2017 - 2021
    Seattle, Wa, Us
    Head of product marketing for AWS real-time streaming and analytics. Launched and grew Amazon Managed Streaming for Apache Kafka (Amazon MSK) - one of the fastest growing AWS services with highest average revenue per customer. Led marketing launches for Amazon Kinesis services, EMR, EMR on EKS, EMR on AWS Outposts, Redshift & Redshift Spectrum, AWS Glue, and others.
  • Ibm
    Program Director & Manager, Ibm Cloud
    Ibm 2004 - 2017
    Armonk, New York, Ny, Us
    Managed a senior marketing team for IBM Cloud application platforms on the cloud and on-premises. Led go-to-market strategy, marketing and digital campaign design, budget planning, content development, comms and digital/social outreach, client references, interlock with business partner ecosystem.Previously:• Marketing Manager – Big Data and Analytics, Data Warehousing, Data Management• Marketing Manager – Enterprise Content ManagementMarketing Breadth: • Marketing Strategy: Drove marketing strategy and planning across all functional areas.• Product Marketing: Drove the marketing launch of numerous application platform, big data and analytics, integrated systems and content management products.• Pricing: Designed and launched new licensing and pricing model for IBM's entire ECM portfolio.• Content Marketing: Led the development of messaging and marketing content that drove all downstream demand generation programs and sales activities.• Marketing Campaigns: Led campaign strategy, planning, budget management, execution, metrics. Utilized results-based analytics to optimize marketing mix and tactics.• Sales Enablement: Created and delivered sales enablement to direct sales, insides sales and partner sales organizations.
  • Mdy Advanced Technologies
    Director Marketing
    Mdy Advanced Technologies 2002 - 2003
    Us
    Brought in by CEO and President after venture capital infusion to build a new marketing team for Records Management software and IT services.
  • Identify Software
    Vp Marketing
    Identify Software 2000 - 2001
    Us
    Hired by President to build a new marketing and sales team for enterprise software• Revamped marketing strategy and drove its execution• Delivered 3x revenue growth in 10 months on 1/2 the marketing budget
  • Ibm
    Marketing Strategy Manager
    Ibm 1982 - 1999
    Armonk, New York, Ny, Us
    • Market Strategy Lead – PC Company, Small and Medium Business Markets• Market Intelligence Lead – Networking Hardware Division• Corporate Litigation and Intellectual Property - IBM Software• Software Development and Test Manager – Communications Software

Larry Heathcote Skills

Real Estate Investor Home Staging Internet Marketing Business Strategy Investment Properties Marketing Strategy Real Estate Marketing Management Social Media Marketing Credit Tax Liens Investments Credit Repair Small Business Selling Web Marketing Foreclosures Real Estate Transactions Short Sales Sellers Reo First Time Home Buyers Real Estate Financing Residential Homes Finance Fha Rentals Refinance Buyer Representation Referrals Real Property Condos Mortgage Lending Debt Settlement Commercial Real Estate Sales Wholesale Lease Options Rehabs Single Family Homes Investors Working With Investors Real Estate Owned U.s. Federal Housing Authority Working With First Time Home Buyers Enterprise Software Strategy Analytics Lead Generation Go To Market Strategy Product Management Demand Generation Sales Enablement Data Warehousing Saas Management Business Development Information Management Cloud Computing Competitive Analysis Leadership Start Ups Enterprise Content Management Product Marketing Consulting Crm Integration Marketing Business Intelligence Business Analytics Professional Services Entrepreneurship Strategic Partnerships Software Development Market Analysis Public Speaking Strategic Planning Operations Management Market Planning Sales Presentations Business Analysis Integrated Marketing Solution Selling Marketing Communications Records Management Team Building Business Alliances Pre Sales Salesforce.com Market Research

Larry Heathcote Education Details

  • Duke University
    Duke University
    Marketing & Entrepreneurship (Honors)
  • Northwestern University
    Northwestern University
    Biomedical Engineering (Honors)
  • The University Of Toledo
    The University Of Toledo
    Engineering Physics / Biomedical Engineering (Honors)

Frequently Asked Questions about Larry Heathcote

What company does Larry Heathcote work for?

Larry Heathcote works for Mind Shift 4 You, Llc

What is Larry Heathcote's role at the current company?

Larry Heathcote's current role is Founder.

What is Larry Heathcote's email address?

Larry Heathcote's email address is la****@****ion.com

What is Larry Heathcote's direct phone number?

Larry Heathcote's direct phone number is +191942*****

What schools did Larry Heathcote attend?

Larry Heathcote attended Duke University, Northwestern University, The University Of Toledo.

What skills is Larry Heathcote known for?

Larry Heathcote has skills like Real Estate Investor, Home Staging, Internet Marketing, Business Strategy, Investment Properties, Marketing Strategy, Real Estate, Marketing Management, Social Media Marketing, Credit, Tax Liens, Investments.

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