-Lead the development and execution of B2B demand generation strategies, enhancing lead quality and conversion rates.-Implement advanced analytics and reporting systems to optimize marketing spend and improve decision-making.-Align sales and marketing efforts to ensure seamless lead management and pipeline efficiency.-Utilize platforms such as LinkedIn Ads, Google Ads, and various marketing automation tools to drive campaign success.

Set the global vision for demand generation developing ROI-focused multichannel tactics to increase the pipeline from enterprise accounts. • Modernized the lead management process, replacing and rebuilding the old tech infrastructure with an ICP-focused lead lifecycle model supported by marketing automation, lead score, and nurture.• Owned all aspects of digital marketing leveraging best practices and data-derived insights from CRO to increase buyer engagement and conversion.• Built the foundational elements required for a demand gen marketing team including, forecasting, measuring and analyzing data, segmentation strategies, lead nurture, sales enablement, and training, while leading a global team of BDRs to qualify leads.

Deployed a full-funnel strategy generating quality leads for ADP's Compliance Solutions division’s eight HCM and Payroll compliance products. Leveraged insights from data to inform targets and deployed buyer-centric content across channels, iterating and optimizing for scale.• Increased qualified leads by 85% through integrated demand gen campaigns, buyer-centric messaging, SEO tactics, and conversion-focused on-site optimizations. • Delivered a 4X YoY increase in SEM opportunities for WorkMarket, a SaaS-based solution for workforce management • Deployed a robust thought leadership content strategy with activation across the funnel, influencing 676 opportunities ($3.3M) and 366 closed won ($1.6M) in one year alone.

Built the demand generation marketing function from the ground up for a newly formed joint-venture between Amex and private investors. Established operational processes, implemented a marketing tech roadmap, and generated demand across seven markets.• Improved lead quality by 42%, increased SEO traffic from 12% to 35% and increased sales from digital by 40%.• Fueled product awareness and prospect engagement by pioneering GBT thought leadership content hub, The Atlas, as GBT's market voice. Recognized by Kapost as the "Best of the Best in B2B Content Marketing".

Devised, socialized, and executed integrated, B2B demand generation strategies and campaigns spanning online, offline, and partner distribution channels. Analyzed results to pivot strategies to build a scalable engine. • Grew accounts acquired 38% YoY by deploying a data-driven marketing plan to revitalize a long-dormant demand gen engine.• Increased card approval rates from 9% to 30% by deploying new risk commercial underwriting models

Fueled demand across channels for card products and six SaaS solutions by managing a 13-member team and a $45M budget. • Jumpstarted channel growth, triggering a 20% YOY rise in cards acquired, $1.5B in incremental revenue, a 40% spike in paid search conversion, and 22% in media conversion. • Developed new attribution models to quantify the benefit of media investment and validate the influence on channel results. Maximized return on investments by creating investment decision models.• Executed multi-channel Demand Gen campaigns for six new SaaS-based products, optimizing touchpoints to improve conversion rate by 15%

Created best-in-class website experience and optimized through CRO • Catapulted revenue up 48% in 1 year and garnered recognition from Credit Card Monitor by heading website and user experience overhaul for AmEx Small Business. Rolled out seven new website capabilities and conversion tools. • Facilitated $1.5B new incremental revenue by leading a transformational strategy of multivariate testing in digital channels, adopted across AmEx business units.Led global SEM marketing strategy across 16 international markets and optimized through a robust CRO program.• Delivered 160% YOY growth in global digital results by optimizing and standardizing channels and sites.• Yielded 25% YOY digital channel growth in Australia and Japan through CRO and channel expansion.

Six Sigma-trained project manager focused on the development of customer and employee-facing tech and web capabilities• Developed, launched, and re-engineered tech capabilities using a six-sigma disciplined project approach reducing US operations expenses by $38.7M annually. • Led enterprise-wide Email Marketing Center of Excellence in advance of US CAN-SPAM, reducing financial and reputational risk.

• Developed owner-operator mindset, consistently achieving the company’s highest level of profitability and productivity• Led a four-member leadership team and staff of 50 in daily restaurant operations of a $3M business.