Senior consumer packaged goods market research - sales executive with extensive business development, program management, strategic planning and tactical implementation for regional, national, and global CPG and retail clientele. Consumer/Customer centric approach to driving incremental sales through the combination of analytically driven insights coupled with practical executional recommendations.•Extensive experience in sales development and delivery of a wide variety of consumer marketing/in-store testing and market , merchandising strategies, Hispanic trade marketing and media effectiveness programs. Client engagements include Procter & Gamble, Wal-Mart, General Mills, Heinz, Kroger, Target, CVS, Family Dollar, Kroger, Safeway and Walgreens •Directed internal teams and external agencies, and delivered over $30 million in ad hoc revenue.•Deep experience in Health Care, Personal Care, Drug: OTC and Rx, Home Care, Snack Foods, Lawn Care, and Private Label brands, as well as direct-to-consumer and direct store delivery. •Subject matter expert and advisor to brand managers regarding shopper centric in-store marketing and merchandising initiatives.