Larry Lenz Email & Phone Number

Launched new deli and salty snack category products. Oversaw national and regional brokers. Designed sales presentations for new and existing accounts, wrote monthly and annual forecast. Developed bespoke presentations focused on category and shelf objectives to demonstrate competitive advantages and buyer profit margins. Oversaw product setup for warehouse distributors. Worked with direct shipping and coordinated with manufacturing delivery and promotions for chains. Provided forecast, pro forma, commercial customer plans. Prospecting and cold calling. Hit sales quotas and secure new regional accounts in a crowded and competitive marketplace.Performed competitive analysis to identify the customer’s current category items and create a category strategy.Negotiated pricing and the number of stores for product launch.Upsold current customers on new product SKUs using shippers and shoppable pallets.Engaged in relationship building for the customers to gain confidence, cultivate loyalty and mitigate risk.Sold to 6,758 chain and independent accounts, including but limited to, H.E.B, Smart & Final, Stater Bros., WinCo, Metropolitan Markets etc.Closed 2,277 Albertsons/Safeway national accounts.Closed 2,720 Kroger national accounts

Managed food broker portfolio for national and international brands. Introduced Que Pasa Organic Tortilla Chips, Paqui Tortilla Chips, and 12 consumable natural food products to the marketplace with zero brand recognition. Sold to 3.2K national grocery chains, salty snacks category, and independent natural food accounts. Established relationships with trade, commercial, natural, convenience, and food service through prospecting, networking and customer referrals. Expand natural food business by introducing buyers to the benefits of eating healthy organic food products.Used store schematics to determine shelf position and directed end-cap displays for in-store product showcase.Conducted store surveys to determine competitive pricing, shelf positioning, and the number of SKUs.Ensured profitable margins, managed deductions, ran A/R collection and promotions.Studied IRI data to analyze the category segment to position the product competitively.Increased accounts from 50 to 4K in the western US.Returned 93% of unauthorized deductions from customers and distributors to manufacturers, owners.

Oversaw portfolio development and sales for regional accounts. Ran national sales planning of Butterball turkey, bacon, sausage, healthy choice meats and breakfast links. Managed Midwest regional brokers, forecasts; introduced new and existing products to the marketplace. Developed promotional schedules with brokers and customers. Guaranteed product placement schematics were enacted. Conceived brand sell-sheet marketing collateral for regional sales managers and national brokers. Maintain current customer distribution while growing additional product category offerings.Analyzed business trends and identified white space opportunities for national commercial clients.Assisted with monthly, quarterly, and annual sales estimates.Worked with Butterball turkey on seasonal promotions; orders were fulfilled with significant margins.Prospected and cold-called to introduce core products to potential customers, upsell existing customers.Developed and created national sales and merchandising events.