Spearheaded ecosystem expansion in security, lighting, audio-visual, and personal care categories for Huawei Smart Selection, contributing to 39% of the 2023 business revenue.Initiated the shaver category, partnering with Showsee and Apiyoo, doubling the planned 2023 GMV, and achieving top rankings on JD.com and Tmall.Drove the expansion of Huawei DFH, adding 12 new 3C digital brands, and establishing a successful tempered glass category.

Implemented the transformation of Huawei e-commerce car selling capability from 0 to 1, Developed unique e-commerce capabilities like VR car viewing, live voice shopping guides, wish lists, flexible promotions, customizable orders, and owner loyalty points. Led the formulation of the Car e-commerce IPMS process, covering all aspects of e-commerce operations, ensuring the successful launch of new models M5, M7, and M5EV. Supported the delivery of 76,000 AITO Cars in 2022, achieving a GMV of over 19 billion.

Managed overseas e-commerce payment strategies, ensuring business continuity with payment backups in 20+ countries and launching installment payments in 8 countries. Achieved PCI-DSS certification for Huawei Mall's global sites, and successfully commercialized in-site payment capabilities at the Russian site. Improved global site payment conversion rates by 10.80% through strategic payment pathway optimization.Led the cross-border e-commerce initiatives for the Russian market, partnering with key payment and logistics providers. Successfully launched the cross-border pilot project in Russia, resulting in the commercialization of the site and the introduction of prominent brands like Midea.

Oversaw sales of Huawei’s communication products and industry solutions.Maintained and managed key account and SMB customer relationships.