As the National Sales Director I was responsible for the conception, marketing, and sales of Specialty Malt Beverages. By working closely with graphic designers and brew masters, I co-developed Four O Malt Liquor, Four O Ice, and Crossroads Beer. Through exemplary service, along with pricing and product continuity and consistency, our uniquely designed beers grew from two to fourteen states. More recently, I lead my creative team to enter the spirits beverage industry, I spearheaded a dynamic initiative that propelled our entry into the competitive market, resulting in the development of numerous award-winning bourbons and whiskeys that have gained nationwide acclaim. Leveraging a blend of strategic vision, collaborative teamwork, and innovative thinking, I guided my team through every phase of the product development process, from concept ideation to final packaging design. By fostering a culture of creativity and excellence, we were able to craft distinctive spirits that captivated consumers and earned recognition from industry experts. Today, our bourbons and whiskeys stand as testament to our collective dedication and craftsmanship, as they continue to delight palates and secure a prominent place on shelves across the country.

General Sales Manager (2004-2022) Responsible for total operation of company, overseeing all departments including sales, accounting, warehouse and transportation. During my tenure, we solidified and further developed our relationships with our customers. Together with their support, our relationship with our brewery representatives, and by applying innovative sales, goals and marketing plans, our team grew our sales 200%.Area Sales Manager (1999-2004) Lead team of sales representatives in selling and merchandising beverage products and developing accounts. Trained and coached sales reps through joint field work to ensure skill development and goal achievement. Assisted retailers with requests or concerns in order to provide superior customer service and maintain relationships. Tracked and analyzed data to monitor team progress and to aid goal-setting, profit calculation, and understanding of marketplace activity. Responsible for both off-premise liquor, drug and grocery, and on-premise accounts. Personally handled the following key accounts; CVS Drugs, Kroger, United Package Liquor, Payless Liquors and Community Spirits.