Larry Peters

Larry Peters Email and Phone Number

Senior Vice President - New Business & Market Development - Leadership - Force Multiplier - Sports - Entertainment @ On Point Market Research Group
Larry Peters's Location
Los Angeles, California, United States, United States
About Larry Peters

Executive who powers up revenue with major sports leagues and college athletics, including the MLB, NFL, NBA,NHL and MLS and entertainment industries including LiveNation, AEG and WME through new marketdevelopment. Experienced in implementing cutting-edge technology to drive new business. Proven ability to generate powerful ideas and execute them through implementation. Strategic visionary with a successful track record of taking companies to new markets.Business Development professional who has been in the sports and entertainment industry for more than 15 years and who has been involved in all forms of revenue development.

Larry Peters's Current Company Details
On Point Market Research Group

On Point Market Research Group

View
Senior Vice President - New Business & Market Development - Leadership - Force Multiplier - Sports - Entertainment
Larry Peters Work Experience Details
  • On Point Market Research Group
    Senior Vice President
    On Point Market Research Group Feb 2020 - Present
    Chandler, Az, Us
    On Point is a leading Big Data capture and analytics enterprise specializing in consumer data harvesting and management facilitated through our two subsidiaries: On Point Market Research Group and On Point Media Group.  On Point Market Research Group promotes live consumer engagement, experiential activations, and lead conversion during live events at major sports and entertainment facilities throughout the country via low/no cost incentives. Our services prompt immediate consumer action and connect our brand partners with consumer data, transforming the entertainment space into a valuable lead-gen environment.  On Point Media Group is an experienced team that works closely with our brand partners to synchronize all aspects of their digital marketing plan into a seamless, coordinated effort. We work with partners to understand their potential customers’ buying habits and uncover what influences their customers’ buying decisions, leading to lower costs and achieved KPIs. Our customer-centric campaigns are structured to provide our partners with a year-round solution to directly identify and engage their consumers with messaging that drives conversion.
  • Tappit
    Senior Vice President, North America
    Tappit Apr 2021 - Apr 2023
    Uk | Usa | Uae | Europe, Global, Gb
  • Advisorycloud
    Advisor
    Advisorycloud Nov 2019 - Apr 2021
    San Rafael, Ca, Us
  • Ism Connect
    Head Of Sales
    Ism Connect Mar 2019 - Feb 2020
    ISM is an industry innovator building the world’s first fully-integrated network of smart engagement technology. ISM’s network of over 100 venues reaches an audience of nearly 110 million consumers. We modernize the way fans experience events, brands connect with fans and venues deliver unforgettable experiences.ISM Connect has created a first-of-its kind digital marketing solution that provides brands the mechanism to reach their target audience with actionable branded content that is targeted and relevant.Our digital engagement tools allow brands to address and convert the locations, demographics and time periods that fit THEIR initiatives. Instead of making expensive, long term media and print ad buys, brands can now identify digital marketing opportunities, deploy campaigns and manage them in real-time based on precise analytics.The ISM Connect network presents new and exciting opportunities for venues and brands to generate incremental streams of revenue and maximize the monetization of their target audience. See less
  • Learfield
    Vice President National Sales
    Learfield May 2018 - Feb 2019
    Plano, Tx, Us
    An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for more than 125 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.
  • Live Nation
    Vice President, Media & Sponsorship
    Live Nation Oct 2012 - Jan 2018
    Beverly Hills, California, Us
    Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network.Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. www.livenation.com
  • Stratus Media Group
    Vice President Global Sales
    Stratus Media Group Oct 2011 - Oct 2012
    Santa Barbara, California, Us
    Stratus Media Group is a global live entertainment company, built to create unique and engaging experiences for consumers and brands with a focus on music, MMA, motor sports and film entertainment across various demographics.
  • The Hozman Group
    Executive Vice President
    The Hozman Group Jun 2009 - Oct 2011
    The Hozman Group is a boutique lifestyle agency that specializes in the development of youth consumer properties and media platforms for brand integration and branded entertainment. The Hozman Group specializes in motor sports, athlete representation, music artist representation, global property sales, strategy, and business development.
  • Triton Media Group
    Vice President
    Triton Media Group Apr 2008 - Jun 2009
    New York, New York, Us
    Triton Media Group is a fully integrated radio and digital company that specializes in providing state of the art digital assets to radio partners. In addition, Triton provided a unique live event company specializing in consumer events ranging from live music to such sports properties as the Fox Tailgate Tour. All designed to reach and engage consumers and connect with brands.
  • Asa Entertainment
    Vice President, Sales And Marketing
    Asa Entertainment Apr 2006 - Apr 2008
    Indialantic, Fl, Us
    ASA Entertainment is the world's largest action sports event, TV and content company, specializing in the production of FMX, BMX, Skateboard and In-line. ASA is a fully integrated media platform producing more than 200 events annually and content for media partners (CBS, FUSE, VS.) as well as On-line content. A leader in action sports and a true pioneer in producing youth lifetyle branded entertainment for over 20 years.
  • Sfx/Clear Channel Communications
    Vice President
    Sfx/Clear Channel Communications Jan 2000 - Mar 2006
    Clear Channel Communications is the world’s largest media company in the areas of Radio, TV, Sports, Music, Motor Sports, Outdoor and Family Entertainment.
  • Easter Seal Society
    Director Of Development And Communications
    Easter Seal Society Jan 1987 - Oct 1999
    Leadership of agency-wide fundraising, program underwriting and public awareness programs for a 5-county organization. Direct oversight of a 13 member staff for creation of revenue generating activities to corporations, government agencies, foundations and general public; Management public relations, external communications, advertising and promotion for special events, telemarketing, direct mail, television, radio and print campaigns;

Larry Peters Education Details

  • Neumann University
    Neumann University
    Liberal Arts

Frequently Asked Questions about Larry Peters

What company does Larry Peters work for?

Larry Peters works for On Point Market Research Group

What is Larry Peters's role at the current company?

Larry Peters's current role is Senior Vice President - New Business & Market Development - Leadership - Force Multiplier - Sports - Entertainment.

What schools did Larry Peters attend?

Larry Peters attended Neumann University.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.