Leading key business development efforts across multiple market channels covering both legacy and new avionic product lines

Sandel Avionics Inc. is a leading manufacturer and innovator in Part 25 and Part 23 retrofit displays and TAWS. Its latest product, the Sandel Avilon Integrated Flight Deck, has the stated mission to provide working turboprop customers with NextGen retrofit performance-based avionics system at an affordable price to ensure the highest level of safety, efficiency, and compliance with developing regulatory initiatives to modernize airspace operations. Sandel is AS9100 and ISO9001 certified and headquartered in Vista, California. To learn more about Sandel and its products, please go to www.sandel.com.

President-Owner of an aerospace consulting company providing strategy and development to a diverse global customer base, in the commercial and military sectors. Delivering effective and sustainable strategic sales planning and product management, new market channel development, proposal strategy and sales team development and training. Currently serving a broad market and customer base with sales channels in OEM, Military, Commercial, Dealer Network, Distributors, Aircraft Owners and Operators. Offering the following services:• Strategic Sales Planning & Product Management• Business Case Development and Execution• Sales Capture Strategy and Tactics – OEM, Fleet, Integrator, Owner/Operator• New Market Channel Development• Lead Generation and Capture• Creative Product Marketing and Promotion• Media planning and Advertisement• Cross Functional Team Development• Proposal Strategy and Redline Reviews•, Customer Rapport and Industry Participation – AOPA Industry Advisory Council and GAMA Flight Ops Sub-committee•mDiverse Market and Customer Base Sales Channels – OEM, Military, Commercial, Dealer Network, Distributors, Aircraft Owner/Operator• FAA Commercial Rated Pilot with Advanced RatingsContact Info:Larry Riddle, PresidentPh: 616 340 1573Aerovantage22@gmail.com

Direct the sales performance and revenue results for the global leading provider of advanced next-generation avionics solutions. Accountable for annual revenues of up to $157M annually and the performance of up to 37 direct reports. One of the youngest VPs named in company’s history, have navigated the company through multiple organizational changes, continuing to mentor and coach teams to continue to excel. • Developed and directed 12 new business cases with sales exceeding $700M - Created a forum for internal development and presentation of new products – “Innovation Nation” was the genesis for new revenue via new ideas, with 12 new business cases that turned into $700M in new revenue• Created new matrix sales and marketing organization resulting in improved efficiency in customer interface expenses and more efficient and simplified customer account management• Increased bid proposal opportunities by 15% achieved by bundling products from more than one L3 division• Developed new sales incentive program to ignite excitement with a new product launch, motivating sales team to meet aggressive goals. The launch year exceeded forecast demand by 10%, and initial year sales of Lynx exceeded previous launch year sales success of other avionic products by 32%, with $1M in 12-month period• Eliminated customer account redundancy through reduction of multiple-redundant customer facing functions; replacing with a single customer liaison to communicate and manage all sales, contracts, field tech support and program management• Delivered 25% cost reduction target in annual travel expenses ($250K annually)• Effective presenter to C-suite executives, boards of directors, military and government leaders, able to gain consensus and buy-in on large scale projects and proposals

Directed the sales and orders to global aircraft (fixed and rotor wing) manufacturers (OEM), specific to helicopters and fixed wing aircraft (piston through business jet) used for personal/business purposes. Worked with Cessna, Beechcraft, Bell, Dassault Gulfstream, Bombardier, selling directly to the aircraft manufacturer via direct bid proposals to win standard and operational positions onboard the aircraft build. • Established strategic sales plan for each segment, achieving 100% on sales goals and forecast for year-end projections• Assured an annual 10% YOY revenue growth with new product wins• Managed domestic and international sales reps (Brazil, Australia, Europe, Israel)• Developed new market channel for situational awareness cockpit displays by winning product presence on 3 high-volume piston aircraft, increasing product line revenue 15% - 15% increase aided by establishing a new pricing strategy within the new piston market, introducing volume discounts for optional equipment• Created 35% revenue increase and market share growth for cockpit displays within the business jet segment with 7 new airframe wins • Managed all contract negotiations with aircraft manufacturers• Directed key customer rapport and support ensuring loyalty and satisfaction

Marketed directly to regional aircraft OEMs and domestic/foreign regional airlines. Developed and implemented strategic sales initiatives within market segment. Forecast responsibilities for regional OEMs (Embraer, Fairchild, Canadair, deHavilland, AVRO, Ayres, HAMC). Organized and submitted proposals. Managed and negotiated all terms and conditions for regional OEM contract awards and renewals. Defined new product developments within market segment. Duties required extensive international and domestic travel accounting for 60%.