Larry Riddle Email & Phone Number

Grand Rapids, MI, US

Exton, PA, US

Leading key business development efforts across multiple market channels covering both legacy and new avionic product lines

Sandel Avionics Inc. is a leading manufacturer and innovator in Part 25 and Part 23 retrofit displays and TAWS. Its latest product, the Sandel Avilon Integrated Flight Deck, has the stated mission to provide working turboprop customers with NextGen retrofit performance-based avionics system at an affordable price to ensure the highest level of safety.

• President-Owner of an aerospace consulting company providing strategy and development to a diverse global customer base, in the commercial and military sectors. Delivering effective and sustainable strategic sales.
• Strategic Sales Planning & Product Management
• Business Case Development and Execution
• Sales Capture Strategy and Tactics – OEM, Fleet, Integrator, Owner/Operator
• New Market Channel Development
• Lead Generation and Capture

• Direct the sales performance and revenue results for the global leading provider of advanced next-generation avionics solutions. Accountable for annual revenues of up to $157M annually and the performance of up to 37.
• Developed and directed 12 new business cases with sales exceeding $700M - Created a forum for internal development and presentation of new products – “Innovation Nation” was the genesis for new revenue via new ideas.
• Created new matrix sales and marketing organization resulting in improved efficiency in customer interface expenses and more efficient and simplified customer account management
• Increased bid proposal opportunities by 15% achieved by bundling products from more than one L3 division
• Developed new sales incentive program to ignite excitement with a new product launch, motivating sales team to meet aggressive goals. The launch year exceeded forecast demand by 10%, and initial year sales of Lynx.
• Eliminated customer account redundancy through reduction of multiple-redundant customer facing functions; replacing with a single customer liaison to communicate and manage all sales, contracts, field tech support and.

Charlotte, NC, US

• Directed the sales and orders to global aircraft (fixed and rotor wing) manufacturers (OEM), specific to helicopters and fixed wing aircraft (piston through business jet) used for personal/business purposes. Worked.
• Established strategic sales plan for each segment, achieving 100% on sales goals and forecast for year-end projections
• Assured an annual 10% YOY revenue growth with new product wins
• Managed domestic and international sales reps (Brazil, Australia, Europe, Israel)
• Developed new market channel for situational awareness cockpit displays by winning product presence on 3 high-volume piston aircraft, increasing product line revenue 15% - 15% increase aided by establishing a new.
• Created 35% revenue increase and market share growth for cockpit displays within the business jet segment with 7 new airframe wins

Marketed directly to regional aircraft OEMs and domestic/foreign regional airlines. Developed and implemented strategic sales initiatives within market segment. Forecast responsibilities for regional OEMs (Embraer, Fairchild, Canadair, deHavilland, AVRO, Ayres, HAMC). Organized and submitted proposals. Managed and negotiated all terms and conditions for.

Bs, Aviation And Business

Bs, Aviation Ops