Larry Rochman Email & Phone Number

Livingston, Nj, Us

New York City Metropolitan Area

Writer/Producer/Editor-Creative Services Write, produce and edit topical promos for PIX11's morning and afternoon news , image promos, PSA's and Sales spotsRe-write and repackage reporter segments for Social Media Create Original pieces for Social Media. Direct talent and shoots for original pieces

New York, Ny

• Responsible for developing, directing, producing and managing the on-air creative brand for NY1 and NY1 Noticias in NYC. • Lead creative team of five Producers in fast-paced news environment. • Created and produced on-air promotion, graphics, print, digital and outdoor advertising • Created and produced campaigns for ad sales and publicity. • Directed staff of producers and outside vendors to maintain brand image. • Created brand identity and graphic packages for upstate news channels.

• Write, Produce and Edit image and tune-in promotions for NY1 News On-Air Promotions as well as its Upstate New York affiliates • Work with in and out of house Graphic Designers and out of house Music companies to develop look and sound for new programs• Mentor Associate Producers and Production Assistants• Develop Print Ads and Outdoor Advertising for NY1 Programs

Greater New York City Area

• Wrote multiple scripts for this series of public service announcements broadcast on the NBC family of channels

• Developed image and tune-in promotions concepts; assigned/approved production of individual movie spots, teases, long form pieces and navigational elements. Wrote and Produced various interstitial elements • Held full accountability for development and performance of nine-member staff in creation of interstitial programming for STARZ! Premium Movie Channel. • Interviewed, hired, managed and evaluated producers, assistant producers and production assistants. • Monitored and assisted in preparation of $1.5 million department budget.• Interfaced regularly with corporate headquarters, particularly on marketing issues.• Played integral role in launch of two new channels - STARZ! Family and STARZ! Theater.

• Produced promotions for movies, Yankee baseball and Jets football; also produced contest and radio spots, episodic promotions, public service announcements and sales presentations.• Wrote scripts and supervised on-line edits, graphic production and audio sweetening. • Directed location shoots and voice over sessions. • Assisted in station’s conversion from independent status to WB Network affiliation.

• Produced commercials, episodic promotions, tune-in promotions, public service announcements, feature stories, live-event spots, corporate presentations and national Pay Per View campaigns. Wrote scripts, directed wrestling talent/on-air hosts, supervised on-line edits, Paintbox sessions, music production and audio sweetening.