Larry Baab is the CEO and Board Member of Four Wheel Campers, a private equity-backed manufacturer and distributor of pop-up truck campers, serving the overlanding segment within the outdoor industry for over 50 years. The previous five years he was the global leader of two Johnson Outdoors divisions with P&L responsibility and led all functions and operations for both the Camping and Watercraft businesses.Larry’s leadership was developed in world-class companies Johnson & Johnson, Stanley Black & Decker, and Lowe’s. He has been a C-suite executive in private equity portfolio businesses, including turnarounds and growth successes. His passion is about transforming cultures into growth-driven teams that deliver revenue and profit improvements through strategy, innovation, marketing, margin growth, business development, deep customer partnerships, and operating excellence. Currently, Larry is a board member with three companies: ♦ Board Member - Smith's Consumer Products - outdoor/sporting goods consumer products company. ♦ Board Member - Sierra Leadership - consulting firm to Fortune 100 and hyper-growth companies.♦ Board Member - Four Wheel Campers - manufacturer and distributor of pop-up truck campers. Please message Larry on LinkedIn to network together, as he enjoys creating brand partnerships, helping other leaders by listening and advising, and making valuable networking introductions.