Larry Morton

Larry Morton Email and Phone Number

Senior Director Engineering @ YouVersion
Flower Mound, TX, US
Larry Morton's Location
Flower Mound, Texas, United States, United States
Larry Morton's Contact Details
About Larry Morton

A hands-on, results-oriented Director, Manager, and Consultant with over 25 years experience leading successful high performance teams in the web/digital space across Marketing, IT, Internet Consulting Services, Operations, Support, and Training. Proven ability managing enterprise and global customer-facing B2B and B2C web sites across multiple industries, with responsibility for strategy, branding, content, design/development, usability, information architecture, site features and functionality. Has extensive experience managing vendor and consulting relationships.• MANAGEMENT AND LEADERSHIP: skilled at building and managing successful teams, which includes budgeting, recruiting, hiring, retaining, and developing staff, as well as providing leadership, guidance and motivation.• BUSINESS ANALYSIS and STRATEGY: expert analysis and problem solving, creation of roadmap, strategy and tactics to achieve business goals, consummately analyzing and extending websites, applications, products, processes and procedures to improve and empower the business.• PRODUCT MANAGEMENT / PROGRAM MANAGEMENT: practiced in managing programs and products, analyzing market conditions and defining website features and functions with the objective of maximizing customer satisfaction, sales revenues, market share, and profit margins.• PRODUCT OWNER / REQUIREMENTS GATHERING: skilled collaborator in engaging multiple constituents across business groups and functional areas to elicit, define, and document requirements. Expert at conveying the product vision and goals, prioritizing needs, and ensuring efficient progress with each iteration. Agile User Story, Acceptance Criteria, Backlog Management, Digital Roadmap via Agile Epics, and Iterative Change Management.• USER INTERFACE DESIGN & USABILITY: expert in creating easy to use, compelling web sites and applications that streamline e-commerce processes and Customer Support.• WEB ANALYTICS, SEO, & SOCIAL CRM: proficient web data analysis, Funnel and KPI tracking, keyword targeting, satisfaction/loyalty tracking, and strategy for understanding and optimizing effectiveness of a web site.

Larry Morton's Current Company Details
YouVersion

Youversion

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Senior Director Engineering
Flower Mound, TX, US
Website:
youversion.com
Employees:
409
Larry Morton Work Experience Details
  • Youversion
    Senior Director Engineering
    Youversion
    Flower Mound, Tx, Us
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  • Youversion
    Senior Software Engineering Manager
    Youversion Jul 2023 - Present
    Edmond, Oklahoma, United States
    Managing the operations of the Android Engineering team in the mission to make the Bible globally accessible to more and more people — empowering everyone to engage in God’s Word every day. Download the app - https://www.bible.com/app
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  • Enlist Solutions
    Digital Strategy / Management Consultant
    Enlist Solutions Dec 2020 - Jun 2023
    Responsible for helping organizations solve issues, create value, maximize growth and improve business performance. • Provide expertise and thought leadership for clients that informs complex decision making, shapes their thinking, and brings them in line with industry best practices.• Manage one to many complex projects that support different lines of business for consulting clients, using agile best practices to lead project teams and stakeholders to accomplish commitments on time and on budget.• Monitor all KPI’s and deliverables for projects while working closely with all client stakeholders.• Work directly with clients to manage expectations, serve as an escalation point, and drive projects to successful completion.
  • Asg Technologies
    Director Of Web Marketing
    Asg Technologies Mar 2018 - Jul 2020
    Drove the strategic vision for ASG.com, managing cross-functional teams, digital strategy, and execution of digital improvements and programs to ensure that the web and mobile sites provided content and functionality to meet the business needs of ASG Customers, Employees, Candidates, and Partners.
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  • Denali Agency
    Senior Management Consultant
    Denali Agency Jun 2017 - Feb 2018
    Provided management and consulting services for the Agency in delivery of quality solutions in Web, Marketing, Database, and Enterprise Applications, for select clients such as Stanford CSP and Los Alamos National Labs.
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  • Rythmos
    Director Of Digital Strategy & Ux
    Rythmos Nov 2016 - May 2017
    Dallas
    Directed the digital strategy and growing UX practice to serve mid-size and enterprise customers - envisioning, defining, designing, and delivering elegant, intuitive and conversion-driving experiences to engage and delight across desktop, mobile, and social channels.
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  • Southwest Airlines
    Senior Product Owner
    Southwest Airlines Oct 2013 - Oct 2016
    Dallas
    Served as a consultant Sr. Product Owner, Analyst, and Project Manager for high-performing agile teams on high-profile web redesign projects and enhancements, including the Southwest.com website rebranding, homepage redesign, global navigation update, Digital Accessibility project, and Web Content Management for Southwest.com.
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  • Sites2Behold
    Digital Strategy Director
    Sites2Behold Aug 2012 - Oct 2013
    Dallas/Fort Worth Area
    Directing the design, implementation and support of eCommerce solutions, business plans, site architecture, UX, product and content strategy, social media, SEO, and web analytics, for mid-market clients. Making an impact on many different companies from startup, to driving growth, streamlining business processes, and improving online profitability.
  • American Airlines
    Senior Product Owner
    American Airlines Aug 2011 - Jul 2012
    Fort Worth, Tx
    Agile Sr. Product Owner for the AA.com website redesign and rebranding project, as well as enhancements and technology adoption in the social, mobile, and cloud space. Responsible for strategy, product roadmap, business development and communication for high-profile projects and enhancements of AA.com.
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  • Dsd Labs
    Senior Business Analyst
    Dsd Labs May 2009 - Jul 2011
    Washington D.C. Metro Area
    Requirements lead for an Air Force top priority project to develop a web application for tracking and positive inventory control of Nuclear Weapons and Related Materials (NWRM PIC Fusion). Coordinated and collaborated with a diverse cross section of government, military, and contractor Program Management Offices and representatives through all software development phases and ongoing spiral releases and capability deliveries. Department of Defense Secret Clearance.
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  • Dsd Labs
    Program Manager
    Dsd Labs May 2007 - Apr 2009
    Wright-Patterson Air Force Base, Ohio
    Program Management leader for teams executing web development projects to address key initiatives for the Air Force Global Combat Support System (GCSS-AF). The GCSS-AF web portal had over a million registered users with integrated access to hundreds of military applications that provide timely, accurate and trusted combat support information to military personnel.
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  • Nationstar Mortgage
    Ecommerce Manager
    Nationstar Mortgage Sep 2003 - Mar 2007
    Dallas/Fort Worth Area
    Manager of eCommerce for the B2B Broker Web Channel and the B2C Online Loan Sales website. Led the multi-year project to develop the company's online Loan Origination System (custom eCommerce platform). Supervised on-shore Design, QA, and UAT teams while utilizing an off-shore development vendor. Traveled extensively throughout divisions to provide an extremely successful rollout, managing the Instructor-led and Online Training for all Sales and Operations teams. Managed development and QA teams, as well application and customer support teams for this dynamic and extremely successful web sales portal.• Accelerated profit margins. Just 3 months after system rollout over 70% of loan volume was being originated through the website (competitors’ average 55% after 2 years).• Increased sales productivity with an amazing 77% pull-through ratio of applications to loan submissions.• Ongoing time savings - reduced application setup time by an average of 75% allowing resources to be re-allocated or reducing setup operations costs by 33%.
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  • Computer Sciences Corporation
    Manager Consulting Services
    Computer Sciences Corporation 2001 - 2003
    Silicon Valley, California
    Managed CSC web application support teams for a large international client working to streamline digital operations. Exercised organizational planning, budgeting and leadership skills, as well as flexibility to rapidly adjust as issues and directional changes occurred.• Achieved on-time completion of a large scale Backup Audit of contract portfolio applications. Successfully identified all unprotected data as well as unsupported applications and redundant systems, thereby allowing huge cost reductions.• Orchestrated contract outsourcing and personnel cross-training through completion of rapid application scale down project which streamlined system support to targeted levels.
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  • Nortel Networks
    Director Of Web Services
    Nortel Networks 2000 - 2001
    Santa Clara, California
    Conducted competitive analysis and strategic planning, then engaged with top vendors to acquire best-in-class web application infrastructure to support continued expansive growth of nortelnetworks.com. Recruited, hired, trained and supervised several teams of IT application specialists responsible for administration, maintenance, monitoring, and development of Nortel Networks web applications (including Interwoven TeamSite, Verity Search, Watchfire User Experience Monitoring suite, DoubleClick Ad server, BroadBase Metrics, and CGI libraries). Instituted ongoing improvements to applications, processes, and tools; providing support, release management and changes to the Development, UAT, and Production environments, as well as capacity planning, trending and metrics.• Implemented a collaborative content management, web development, version-control and workflow system, consolidating dozens of Web properties into a single managed environment to drive down expenses, and led initiative to put subject matter experts in direct control of content with a template driven content contribution model allowing faster changes with less overhead.• Eliminated 99% of all broken links, orphaned files, and other errors by implementing a 24/7 enterprise website monitoring solution.• Maximized Marketing ROI with a comprehensive advertising solution serving all promotions via Ad Server with targeting based on content preference, relevance, and user location within the site, providing customer tracking, behavioral data, and analytics.• Received 2001 President’s Award in recognition of “Solutions Excellence”.
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  • Nortel Networks
    Web Development Manager
    Nortel Networks 1998 - 2000
    Santa Clara, California
    Managed a large dynamic multi-location team of web developers responsible for the global B2B and B2C multi-language web site Nortelnetworks.com. Successfully managed large-scale, fast-paced web marketing and web development projects, including multi-team and vendor workflow coordination, and communication among multiple departments and international lines of business.• Turbo-charged the company merger by conducting a massive site redesign with a fantastic new look and feel, re-engineered information architecture, and colossal cross-company product library integration.• Streamlined and simplified navigation processes, eliminated bottlenecks, optimized marketing campaigns and increased conversions through analysis of analytics and in-depth reporting.• Improved customer satisfaction and loyalty through creation of a tiered and content relevant brand strategy, converting thousands of pages to unified corporate standards, and creating consistency across all Web and application touch points.• Honored with the 1998 President’s Award in recognition of “Outstanding Achievement in Teamwork”.
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  • Bay Networks
    Web Development Project Manager
    Bay Networks 1996 - 1998
    Santa Clara, California
    Managed a team of web developers and served as Project Manager and Information Architect for web development projects for multiple internal departments and business channels. Developed and maintained Bay Networks Information Systems websites, using HTML, server & client-side JavaScript, CGI, and Perl on Windows NT development & SunOS production servers.
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  • Legend Consulting
    Web Developer / Business Owner
    Legend Consulting 1994 - 1996
    San Francisco Bay Area
    Built a successful business in Internet Consulting Services and managed a team that expanded to handle large clients and projects. Created, managed and maintained the NETGEAR.com website for Bay Networks (subsequently purchased by Nortel) and managed development of the Netgear site into what would become a household B2C brand.• Aggressively sought contracts and tripled company projects, growing revenue 300% within 2 years.• Recruited, managed, and motivated highly competent contractors for rapidly growing development contracts.• Designed and built multiple successful customer-facing web sites from conception through launch, support, ongoing improvements, and growth, including the explosive growth of the Netgear site.

Larry Morton Skills

E Commerce Agile Methodologies Strategy Integration Management Business Analysis Program Management Leadership Project Management Sdlc Crm Analytics Vendor Management User Experience Web Analytics Agile Project Management Business Development Process Improvement Requirements Gathering Web Development Consulting Software Development Marketing Strategy Start Ups Web Design Information Architecture Strategic Planning Cross Functional Team Leadership User Interface Design Seo Product Management Mobile Internet Team Leadership Competitive Analysis Web Marketing Strategy Software Development Life Cycle Customer Relationship Management Agile And Waterfall Methodologies Information Technology User Experience Design Usability Testing Strategic Financial Planning Multi Cultural Team Building It Business Strategy Digital Accessibility Business Process Improvement Digital Marketing Strategic Leadership Internet Strategy Rebranding

Larry Morton Education Details

Frequently Asked Questions about Larry Morton

What company does Larry Morton work for?

Larry Morton works for Youversion

What is Larry Morton's role at the current company?

Larry Morton's current role is Senior Director Engineering.

What is Larry Morton's email address?

Larry Morton's email address is la****@****est.com

What is Larry Morton's direct phone number?

Larry Morton's direct phone number is +181755*****

What schools did Larry Morton attend?

Larry Morton attended San Jose State University.

What skills is Larry Morton known for?

Larry Morton has skills like E Commerce, Agile Methodologies, Strategy, Integration, Management, Business Analysis, Program Management, Leadership, Project Management, Sdlc, Crm, Analytics.

Who are Larry Morton's colleagues?

Larry Morton's colleagues are Dohyeon Kim, John Stephen Raj Arugollu, Charlotte Carmichael, Joy Zbinden, Jen Hamilton, Kaylee Ross, Natalie Gilkinson.

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