A lifelong passion for the hospitality industry with a keen insight into operations challenges on all levels with a positive proactive approach to resolving issues and improving the bottom line. 30 plus years of junior, senior and executive level management experience in the global hospitality industry, a dynamic leader, who understands and is focused on all aspects of the business from guest service to the bottom line attaining and optimizing any and all opportunities presented. With over 20 years of executive management experience on the ground in Asia (HK, Phil., Malaysia, Macau, and China). Accomplished senior manager with extensive experience in the hospitality sector across a diverse range of Five Star Hotel Properties and Casino’s, Multi-Concept Restaurant Groups and Clubs and independent restaurants in Asia and the United States. Proven and consistent track record of tactful and effective ability to interact with a wide range of people from varying backgrounds much of my Asian experience has been working with key management or culinary talents from around the globe (Expats) and a strong brigade of junior staff local talent. An articulate organizer, who knows the importance of planning and follow-through, with my work remaining thorough, detail-conscious and resourceful. STRENGTHS• Business Analysis & Assessment • Concept Development, Project Design & Development • Project Management Pre-Opening, Opening and/or Repositioning • Brand Development• Business Financial Assessment, Financial Forecasting• Business Profit Optimization• Detailed Business Audit• Operational Challenges Issue Resolution • Brand-Centric R&D• Event Management & Execution (small or large scale)• Brand Building through Partnerships & Innovative Marketing • Marketing Program Development & Execution • Partner & Sponsor Development & Management• Franchise Management (Brand Management/Representation, Franchise/Franchisee Business Relationship Management, Franchise Audit)
Twenty Twenty Lifestyle Group Limited
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Managing Director And FounderTwenty Twenty Lifestyle Group LimitedHong Kong
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Managing Director / FounderTwenty Twenty Lifestyle Group Limited Aug 2015 - PresentHong Kong / PhilippinesTwenty Twenty Lifestyle Group is a new venture started to aid F&B operators on multiple levels bridge the east/west gap and explore new and existing opportunities in the Asian food and beverage and hospitality industry. Food and Beverage Consultancy, ready to apply 25 plus years of global F&B experience on multiple levels from front liner to the board room, from freestanding international and/or local F&B operations to the Five Star hotel experience, from start up to well seasoned operations a wealth of experience on tap for all levels to provide operators with solutions to a multitude of operational challenges. Marketing and brand representation, with 25 years experience in various Asian markets (Hong Kong, Macau, Philippines, Malaysia, China, Singapore) Twenty Twenty Lifestyle Group is well positioned to provide international or absent operators with a variety of local in market services from brand audits and market surveys to franchise development and representation services. Twenty Twenty Lifestyle Group provides operators with the greatest degree of profit and revenue enhancement with a comprehensive suite of products designed specifically for the independent operators to compete and be has profitable has the chain operators. Message us now for a free consultation and operational analysis.Recent Projects include:Of The North Beverage Corporation CA - Regional Manager Asia Pacific - Borealis Rare Iceberg Beer / Moosehead Beer (HBI) - Brands managed under contract.Sculpture Hospitality, Country Manager HK & Macau, Sculpture provides F&B consultancy services geared specifically towards inventory management, revenue enhancement via management systems. Destination Eats - Hooters Hong Kong - Interim General Manager, a 3-month assignment which was extended to 10 months (ending in April 2018). Urban Entertainment Limited - Operations General Manager, Tikitiki Bowling Bar, Crazy Cow Café, Beach Bums & Cannibals, Sea Dogs & Mermaids, Octopus Garden.
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Country ManagerSculpture Hospitality Hong Kong Oct 2016 - Oct 2017Hong KongInventory experts serving hospitality professionals around the globe since 1988, with over 400 offices and established markets in over 50 countries Sculpture Hospitality is the industry leader in revenue enhancement through inventory control. If you are an operator responsible for one more high volume F&B venues and you question the numbers you get every month or you find the data is stale, or if you find the data to be useless and unactionable, Sculpture Hospitality is the solution. Truth is, based on Sculpture Hospitalities experience over the last 28 years worldwide bars on average lose 30% of their inventory through seepage, this is a fact and with Sculpture Hospitality we can prove it and we can correct it.Gone are the days of eyeballing 10ths of bottles Sculpture Hospitality uses a state of the art complete digital inventory system and the data is fed to the cloud to our data center where within 36 hours of the information being received at our data center we can provide 10 to 15 different reports on inventory levels, variances, purchase requirements, in several different viewing modes. Information provided can be customized to the outlet or used as is and in all cases it is timely and useful operators can take back control of multiple areas of the operation and enjoy the benefits of revenue enhancement. For a limited time to celebrate our Hong Kong launch we are providing a test drive to operators wishing to see the Sculpture Hospitality system real time. Call now to sign up for the complementary operation evaluation and full set of reports from Sculpture Hospitality.Larry E Cowle - +852 9371 1396 Sculpture Hospitality Country Manager Hong Kong
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Brand Manager Asia PacificBorealis Rare Iceberg Beer Jan 2015 - Mar 2017WEBSITE - http://ofthenorth.ca/BOREALIS RARE ICEBERG BEER THE BEERA natural wonder for one's personal enjoymentCLEANFor seekers of the finest, connoisseurs of the best, Borealis Rare Iceberg Beer is a temptation too great. As a rare single malt is to whisky, this beer is in a class all of its own.CRISPBorealis Rare Iceberg Beer is produced exclusively from icebergs harvested off Canada's turbulent North East Coast. These icebergs, some as old as 200,000 years, yield the purest natural source of water on Earth. Since water is the most influential ingredient of any beer, the flavor and texture of Borealis Rare Iceberg Beer is unmatched, having been refined for centuries in icy chambers, remote and revered.
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Chief Operating OfficerIb Distribution Mar 2015 - Jul 2015Hong KongJoined this startup company to assist in the growth and development of the group’s business. The company distributes wines and spirits as well as live seafood (lobster, oysters, mussels, clams, crab) plus other gourmet food products. Upon joining I was tasked with establishment of SOP for the entire company. In addition I began development of a restaurant concept Bisque, sourced equipment hired personnel and developed the operational standards and bar and food menu. IB Distribution also owns the rights to PREO an F&B payment app developed and being rolled out in the US and Asian market.
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Director Corporate DevelopmentEpicurean Management Limited Jan 2008 - Mar 2015Hong KongRecruited and hired to assist the group in future development plans in addition to identifying new opportunities for the group I was directly involved in executive level group management of operations with the objective of improving business units individually and collectively as a group via operational audits, systems establishment and business process review. I traveled extensively around the globe to explore new concepts, business opportunities and potential partners for the group. During my tender with Epicurean, the group entered into discussions with multiple international brands such as Hard Rock Cafes and Domino’s Pizza. Epicurean also after reviewing many concepts and chefs signed an agreement with Michelin Starred Chef Mathieu Pacaud (L'Ambroisie FR 3 Michelin Stars) for the Studio concept in HK. The group added multiple brands via franchise and Epicurean signed 5 new franchise agreements on the Asian side of the company for new concepts and expanded territories to existing agreements. Epicurean restructured the entire business in the 8 years I was there and opened new markets in China and Singapore. Epicurean also did a back door listing of the company and went to a partially public listed company on the HK exchange (Epicurean 8213). -
Managing DirectorAsian Premier Ventures (Apv), Hospitality Management & Consultancy Services (Hk & Pi) Oct 2002 - Jan 2008Manila Philippines & Hong KongF&B Consultant, Franchise Development, Franchise Brokers, owner and developer of the Spud Fry System. Opened this consulting business in the Philippines. Worked with several industry associates to establish and assist local operators in the hospitality industry. Over a 5 year period in the Philippines APV held contracts F&B related operational and training services with F&B operators such as Kenny Rogers Roasters, Seattle Best Coffee, Meal Solutions Inc., Popeye’s Fried Chicken, Philippine Wines, Transitions Optical, SM Malls, and numerous smaller restaurants and bars. In addition APV purchased the Master Franchise Rights in 11 countries in SE Asia for US brand SPUD FRY. APV conducted franchise related works under contract or representative agreement with local and international brands such as Yellow Cab Pizza, Go Nuts Donuts, Wetzel’s Pretzels and Gloria Jeans Coffee. APV also attend several major franchise shows around the region representing these brands to the region. In mid 2007 was contracted to HK to work with Igor’s Group HK, assisted on the food factory project (Blu Catering, Yau Tong) which was an internal project with Igor’s and Pacific Coffee to provide Pacific Coffee with food and beverage products.
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Director Of Food & BeveragePeninsula Manila Oct 2000 - Oct 2002Manila PhilippinesA member of the executive management team of this prestigious 5 star deluxe hotel located in the heart of the Philippines financial district “Makati”. In charge of the food and beverage operations consisting of 10 F&B operations with 350 regular employees and 100 casual employees per day with an average check of 550 Pesos (11 USD) per person. Monthly guest’s turnover of 55,000 to 60,000 covers. Annual sales achieved approximately P 450 Million (US$9.5 Million).
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Vice President - OperationsSkyline Concepts International Foodservice Developments May 1998 - Sep 2000Kuala Lumpur, MalaysiaInvolved in the development of new restaurant concepts. Directly responsible for the construction of operations procedures, manuals and materials. Reviewed construction drawings and advised on construction and design elements of the rollout of five brands (“Mississippi Slim’s Real American Barbecue”, full service family style, “Baker Bros. American Deli” fast casual dining concept, “Smokey Ranch Roasted Chicken”, QSR, “Café Pacifica” coffee concept, “RanchHouse” and “BBQ Express”, both local QSR concepts). Developed operations manuals, spec’ed equipment, advised on kitchen and bar design, recruited personnel and entertainment.
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Kicks Lounge ManagerMartiott Hotel San Diego Calf 1990 - 1993Mission Valley Marriott, San Diego Calf
Larry E. Cowle Skills
Larry E. Cowle Education Details
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Culinary Arts Hospitality Management
Frequently Asked Questions about Larry E. Cowle
What company does Larry E. Cowle work for?
Larry E. Cowle works for Twenty Twenty Lifestyle Group Limited
What is Larry E. Cowle's role at the current company?
Larry E. Cowle's current role is Managing Director and Founder.
What schools did Larry E. Cowle attend?
Larry E. Cowle attended Culinary Institute Of America.
What skills is Larry E. Cowle known for?
Larry E. Cowle has skills like Hospitality Management, Food And Beverage, Food, Hospitality Industry, Catering, Hotels, Restaurants, Hospitality, Culinary Skills, Wine, Management, Marketing Strategy.
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