Larry Hollis Email & Phone Number

Texas, United States

Irving, Texas

• Manage an in-house creative team specializing in B2B for a global chemical manufacturing company with over $1 billion in annual revenue. Encourage creative excellence to achieve desired business results by mentoring.
• Responsible for the rebranding of all recruiting materials for Certified Labs
• Launched a massive digital publishing effort for our U.S. clients where 10,000 pages of print material were moved to a digital format using AEMM and, later, Twixl. This effort resulted in $1 million in savings.
• Initiated digital publishing efforts and established processes for our international branches across the EU, Latin America, and Asia. Managed all digital assets, including translations of sales material for over 30.
• Kicked off a new “Why Certified” social media campaign, which featured video interviews with employees of various tenure, resulting in an increase of better-qualified candidates and less turnover
• Developed online resources for the company’s hiring managers and created a recruiting app and materials for managers to use in the field while interviewing

Plano, Texas

• Managed execution for Home and Jewelry Division in direct mail, ROP, and digital assets. Shepherded collaboration among Art Directors, Writers, Merchants, DVPs, and creative leadership to optimize efficiencies. Led.
• Developed brand experience through voice, design language, and digital photography standards.
• Created a scheduling structure that enabled sufficient coverage for an unprecedented workload.Relaunched dormant Home Catalog; generated $5M in profits within the first 30 days, surpassing all forecasted sales plans.
• Achieved industry breakthrough, modernizing previously stodgy, outdated catalog.
• Hand-selected artists and writers and managed the project from end to end, delivering the product on budget within an extremely challenging three-month timeline.Produced direct mail pieces for CRM-driven campaigns.

Plano, Texas

Oversaw team of 15 art and copy associates. Supervised photo tests to resolve issues on product features and to set creative execution standards. Managed budgets. Presented collateral pieces to SVPs, GMMs, and Buyers during weekly reviews. Hired and trained all new team members; coordinated staffing and determined if there were needs for freelancers during.

Plano, Texas

Executed photo shoots (still life and lifestyle) in partnership with industry-leading photo studios and talent agencies. Supervised one direct report. Ensured consistency in branding on direct mail pieces.Spearheaded branding execution for American Living, a Ralph Lauren launch and company’s largest co-branding effort to date; selected from 20 other ADs to.

Plano, Texas

Designed and produced advertising materials for Home, Men’s, Women’s, Children’s, Shoes, Jewelry, and Fashion Accessories divisions. Directed photo shoots and attended client meetings.Acted as creative liaison with brand synergy team regarding development of logos, layout template, and type guidelines, which were used by the entire department.

Plano, Texas

Designed Direct Mail mailers, logos, and in-store graphics. Managed photo shoots in AD’s absence.Assisted in identifying opportunities to cut costs; saved average of $25K by using existing photos.

Plano, Texas

While Freelancing for JCPenney, maintained full workload, balancing numerous projects concurrently. Ranked among preferred freelancers, winning design jobs for major sales events including graphic treatment for 105th-anniversary sale, which was used across all Omni-channels.While working with other clients, I partnered with Senior Art Directors to design.

Garland, Texas

Led Graphic Designer for a large in-house agency. I developed a 130-page monthly product catalogue and also created InDesign Style Guides that were implemented by the team. In this role, I worked closely with the website team to develop landing pages and site graphics. Revamped company website and HR intranet site.I was also responsible for the image.

Dallas, Texas

As an Art Director for Baron Communications, I worked with a small creative team that worked on campaigns for various clientele. We developed campaigns that consisted of branding development, website development, print collateral and tradeshow experiences. Our client list was varied but was heavily position in the technology sector with a focus on B2B.