Larry Durst

Larry Durst Email and Phone Number

Assistant Professor of Advertising and Marketing Communications @ Fashion Institute of Technology
Plainfield, NJ, US
Larry Durst's Location
Plainfield, New Jersey, United States, United States
Larry Durst's Contact Details

Larry Durst personal email

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About Larry Durst

I hold a PhD in American Studies from Rutgers University-Newark where I lecture in Media Studies and American Studies. My scholarship focuses on the intersection of mass media and identity, the histories of broadcasting and advertising, twentieth century cultural production, emergent media technologies, media literacy, and critical theory. I have also taught advertising concepts at the School of Visual Arts.My advertising and marketing career includes senior creative leadership positions at various national and global agencies where my teams created award-winning, multi-channel campaigns for many leading brands across most consumer categories. I am a member of the Advertising Hall of Fame of New Jersey.

Larry Durst's Current Company Details
Fashion Institute of Technology

Fashion Institute Of Technology

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Assistant Professor of Advertising and Marketing Communications
Plainfield, NJ, US
Larry Durst Work Experience Details
  • Fashion Institute Of Technology
    Assistant Professor Of Advertising And Marketing Communications
    Fashion Institute Of Technology
    Plainfield, Nj, Us
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  • Rutgers University - Newark
    Lecturer In Media Studies And American Studies
    Rutgers University - Newark Sep 2022 - Present
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  • Marketsmith, Inc.
    Creative Consultant
    Marketsmith, Inc. Sep 2019 - Dec 2022
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  • Marketsmith, Inc.
    Executive Creative Director
    Marketsmith, Inc. Mar 2015 - Sep 2019
    Cedar Knolls Nj
    I am thrilled to be a member of the talented team at Marketsmith, the leading independent, full-service marketing agency, offering a unique, patented solution to marketing data and media optimization. As a Creative Team we pride ourselves in an ability to apply leading edge data to creative solutions that inspire and motivate consumers.
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  • School Of Visual Arts
    Advertising Faculty
    School Of Visual Arts Dec 2013 - May 2016
    Greater New York City Area
    Teaching an original course on Integrated Marketing Concepts within the Advertising Continuing Education Department.
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  • Ogilvy
    Evp Executive Creative Director
    Ogilvy May 2007 - Dec 2010
    OgilvyAction, the Promotion, Shopper, Experiential and Sponsorship arm of Ogilvy Worldwide• Directed pitches within first two years at OgilvyAction that won new business from Mars, (Snickers, new products, group events), TJX (Marshalls, TJMaxx), Kraft (Maxwell House, Tassimo, Crystal Light), Unilever (Good Humor, Ben & Jerry’s, Breyers, Popsicle, I Can't Believe It's Not Butter), AMC Network and Grand Central Terminal• Collaborated with Ogilvy & Mather, OgilvyOne, Neo@Ogilvy and Ogilvy PR on new integrated wins from Feeding America, Perrier, American Express and Citizens Bank• Taught activation marketing to the annual Ogilvy New Associates Training ProgramJoined OgilvyAction when Einson Freeman was merged into Ogilvy in May 2007
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  • Einson Freeman (Wpp)
    Chief Creative Officer, Managing Partner
    Einson Freeman (Wpp) 1987 - 2007
    • Hired, managed and mentored entire staff of writers, art directors, designers, planners, production and studio personnel in print, video, interactive, POP and event marketing across multiple regional offices • Delivered a highly-requested annual trends presentation to spark new thinking among clients • Maintained office at JWT New York to solicit integrated business, winning assignments for Einson Freeman from Merck, Pfizer, Merrill Lynch and other JWT accounts• Served as Creative Director for EinsonHealth, delivering experiential and promotional marketing programs to pharmaceutical brands in partnership with WPP's CommonHealth• Participated in overall agency strategic direction, new business planning and budgeting as member of Executive Committee• Pitched and won first-ever global AOR for a promotion marketing account (IBM)Previous roles at Einson Freeman: Chief Conceptor, Creative Director, Copy Director, Sr.Copywriter
  • Clarion Marketing & Communications (Publicis)
    Creative Director
    Clarion Marketing & Communications (Publicis) Mar 1994 - Sep 1996
    Sports & Entertainment Marketing, Promotion Marketing
  • Backer Spielvogel Bates
    Associate Creative Director
    Backer Spielvogel Bates Jan 1989 - 1991
    Expanded scope of key agency account, Miller Brewing, by proactively pitching experiential, promotional and retailer marketing concepts.
  • Laurence, Charles & Free
    Copywriter
    Laurence, Charles & Free 1983 - 1986
  • Macy'S
    Copywriter
    Macy'S 1981 - 1983
    New York
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Larry Durst Skills

Integrated Marketing Creative Direction Copywriting Advertising Creative Strategy Marketing Relationship Marketing Marketing Strategy Strategy Marketing Communications Brand Development Digital Marketing Digital Strategy Interactive Advertising Social Media Marketing Direct Marketing Promotions Interactive Marketing Concept Generation Sponsorship Shopper Marketing Brand Awareness Retail Direct Mail Concept Development Marketing Concepts Creative Concept Development Branding And Identity Outdoor Advertising Digital Media Creative Development Public Relations Experiential Marketing Event Planning Product Development Creative Writing Corporate Branding Email Marketing Advertising Copy Sports Marketing Customer Insight Branding Initiatives Sponsorship Activation Packaging Guerrilla Marketing Multi Channel Marketing Website Copy Event Marketing Presentations Seo

Larry Durst Education Details

Frequently Asked Questions about Larry Durst

What company does Larry Durst work for?

Larry Durst works for Fashion Institute Of Technology

What is Larry Durst's role at the current company?

Larry Durst's current role is Assistant Professor of Advertising and Marketing Communications.

What is Larry Durst's email address?

Larry Durst's email address is ld****@****inc.com

What is Larry Durst's direct phone number?

Larry Durst's direct phone number is +197387*****

What schools did Larry Durst attend?

Larry Durst attended Rutgers University - Newark, Rutgers University - Newark, Kenyon College.

What skills is Larry Durst known for?

Larry Durst has skills like Integrated Marketing, Creative Direction, Copywriting, Advertising, Creative Strategy, Marketing, Relationship Marketing, Marketing Strategy, Strategy, Marketing Communications, Brand Development, Digital Marketing.

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