Larry Engel Email & Phone Number

Cleveland, Ohio, Us

I'm back to directly helping clients make a positive impact on ROI and SEO/Digital Marketing - Fueling a Greater Purpose - Serving the missions of my clients, as well as inspiring transformation in my teams, customers and local communities.

In 2020, I stepped down from my Director of SEO role at the #1 Ranked Best eCommerce SEO Company for both 2020 & 2021. After 40+ years in SEO, Digital Marketing, Sales and originally Radio, it was time for a personal sabbatical.

Akron, Oh, Us

Director of SEO for #1 Ranked Best eCommerce SEO Company in both 2020 & 2021 by Clutch.co and Neil Patel!As Director I lead an awesome 25-member team of 'Performance Driven' Search Engine Optimization (SEO) and Digital Marketing professionals who are helping eCommerce stores reach that next level of ROI and profits. Coaching, training and mentoring is priority #1 to help my team perform incredible work for our clients, as well as their own personal/professional growth. • Increased SEO Dept billing 61% YoY in the first 6-months • Increased 2018 SEO Dept billing 47% YoY • Increased 2019 SEO Dept billing 31% YoY By November of 2019, I had completed what I set out to accomplish in this role: • Substantially increase the SEO Dept billing & profit • Build an SEO Dept that is truly scalable at enterprise level • Modify and refine hiring/training processes to identify, hire and train/coach only the best team members who can deliver results for clients Also in November, 2019, I realized I had only taken 6 weeks of vacation in the past 7 years. After much discussion with my employer and contemplation, I arranged to step down from the Director of SEO role over the next 3 months. I started a personal sabbatical in mid-February, 2020.

Cleveland, Ohio, Us

As a team member of Fathom, I helped fuel a Greater Purpose - Serving the missions of my clients, as well as inspiring transformation in my teams, customers and local communities.As my alter ego, a mild-mannered Digital Marketing Manager, I helped oversee the research, design and implementation of SEO practices for Fathom's clients, primarily in the Higher Education (.edu) vertical.Central Michigan University implemented my SEO/UX recommendations and experienced a Year-over-Year 933% improvement in Conversion Rate, and 958% improvement in Goal Completions. ✔ Google AdWords Certified Professional✔ BrightEdge Certified Professional Responsibilities:• Current and well-versed in all SEO strategies, best practices, and the latest developments in search engine algorithm updates and changes.• A deep understanding of how organic search integrates with a client's overall digital branding and marketing strategies (e.g., Content Marketing, Paid Search and Social Media).• Work with all stakeholders across internal and external account teams, such as web development, branding, marketing, editorial and legal.• Search engine optimization (SEO) strategy development.• Keyword research, identification and implementation strategies.• Website audits and analysis for SEO best practice compliance and conversion optimization.

Independence, Ohio, Us

Freelance consultant and project work for digital recruitment marketing firm. Primarily working on their ACTIVATE™ candidate attraction/branding platform for Fortune 100 companies.• Received HR Tech Award for "Leading Technology" in Recruitment Marketing in both 2020 & 2021• Recruitment technology consulting (SEO)• Employer Brand reputation audits

Independence, Ohio, Us

As Recruitment SEO Strategist, I oversaw the implementation of search engine optimization (SEO) for career sites/job posting platforms, including; Taco Bell, Chrysler, GNC, Ross Stores, Papa John's, Freddie Mac, USAA, HCA Healthcare, HealthSouth and Cardinal Health.The ACTIVATE™ career site/job posting platform I performed all SEO design and work on won the TalentCulture HR Tech "Leading Technology Award" for employee recruiting in both 2020 & 2021. Taco Bell saw a 236% increase in traffic after 6 months, and a 733% increase after 18 months (7,590 visits/mo before engagement, 63,200 visits/mo after 18 months). Prior to our engagement, the client was receiving calls from regional and local recruiting managers stating, "We have no applicant flow." 18-months into the engagement she bought us a bottle of champaign, thanking us for making all of her problems go away!✔ Google AdWords Certified Professional✔ BrightEdge Certified Professional Responsibilities:• Search engine optimization (SEO) strategy development.• Keyword research, identification and implementation strategies.• Website audits and analysis for SEO best practice compliance and conversion optimization.• On-site navigation and User Experience (UX) analysis, design and implementation.• Integrating SEO strategies and recommendations into other recruiting and marketing channels, such as Paid Search and Social Media.• A deep understanding of how organic search integrates with a client's overall digital branding, marketing and recruiting strategies.• Work with all stakeholders across internal and external account teams, such as web development, branding, marketing, editorial and legal.• Directed the IT/Development teams to implement frontend social network ‘sharing’ buttons and backend content-specific meta tagging, open graph tagging, schema/rich snippet tagging, and sitemap auto-builds.• Always current and well-versed in all SEO strategies, best practices, and the latest developments.

Cleveland, Ohio, Us

Digital recruitment marketing, consulting and project work.• Recruitment technology consulting (SEO)• Digital recruitment marketing strategies• Recruitment analytics

New Brunswick, Nj, Us

Modesto, California, Us

Directed online marketing of manufacturing automation equipment (such as electric motors, variable frequency drives, sensors, etc) for a mid-sized industrial supply company. Managed marketing and content development for ecommerce site with 186,000 products using keyword strategies, search engine optimization (SEO), search engine marketing (SEM), pay per click (PPC) social media marketing (SMM), email campaigns, and press releases. Developed expert level experience with Google AdWords, Google Shopping, Facebook Ads, LinkedIn Ads and Google Webmaster Tools.• Increased ecommerce traffic and revenue by 671% (Q3 2011 vs Q3 2010), by aligning site elements with search engine algorithms to maximize site visibility in search results.• Increased ecommerce conversion rate 670% using A/B multivariate testing, and reconfigured existing Google AdWords account to reduce cost per conversion from $108.41 to $6.01 (after taking over existing AdWords account from a digital ad agency).• Managed pay per click (PPC) accounts with over 200 campaigns, ad groups, and individual ads containing more than 186,000 keywords.• Directed the IT team to implement frontend social network ‘sharing’ buttons and backend content-specific meta tagging, open graph tagging, and schema tagging.

Modesto, Ca, Us

Managed advertising and marketing projects for a recruitment ad agency with clients nationwide. Served as Sales Rep, Account Executive, and Google Advertising Professional. Advised over 300 companies, including two Fortune 50 companies, on recruiting through online, print and radio ad placements. Liaised with hiring managers, recruiters and in-house creative staff to create advertising campaign strategies. Planned and bought media, developed ad schedules, ensured timely delivery, and billed projects to meet client budgets.✔ Google AdWords Certified Professional• As national sales representative, brought in more than 200 new clients and helped the company to grow from $7 million in annual sales to more than $24 million.• Maximized effectiveness of client’s recruitment advertising budgets by developing relationships and aggressively negotiating contracts with media outlets across the country.• As account executive, expanded the FedEx account from the Sacramento region to nationwide and increased annual advertising sales from $85,000 to more than $2 million. In 2000-1, successfully managed national recruitment ad strategy for the launch of FedEx’s new Home Delivery Division.• Conceived and developed a new ad placement service which automatically placed print ad content online to increase visibility resulting in a profit of more than $550,000 in the first two years.• Managed Google, Yahoo, and MSN search engine marketing recruitment campaigns for all Ad Club clients including geo-targeting and Yahoo Behavioral Targeting.

Certification, Enterprise Search Engine Optimization (Seo)

Google Ads Certified Professional

Omcp Certified Master, Social Media Marketing (Smm)

Mini Mba, Social Media Marketing (Smm)

Google Power Searcher - Certification

Search Engine Marketing Coursework