Lawrence Fournier Email & Phone Number

Carlisle, Ma, Us

Carlisle, Massachusetts, United States

Waltham, Ma

Part-time contract position with Lionbridge Technologies enabling more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. My role is to evaluate and rank social media advertising content and campaigns for some of the world’s leading companies.

Greater Boston Area

Focused on developing and executing strategic global communication, marketing programs, integrated demand generation strategies (Web, email, Event, and Social Media), campaign development and metric tracking for a variety of companies and industries. Recent engagements and experiences include: Enphase Energy, Partner Communications and Global Demand Generation Consultant• Managed partner communication and demand generation for a leader in Solar technology • Developed an integrated demand generation campaign for new product launches• Worked with SFDC and Marketo to track and report sales leads and campaign performance• Provided integrated demand generation to support the launch of a new market in AustraliaEMC Corporation, Senior Channel Marketing Consultant• Developed and garnered approval for a new channel strategy focused on smaller businesses • Launched a successful demand generation platform for more than 4,000 worldwide partners • Rolled-out a highly successful Social Media syndication platform for partners web use Clark University, Integrated Marketing and Social Media Consultant• Launched an integrated registration campaign for the College of Continuing Education• Developed Web Marketing, Email Marketing Platform and Social Media sites

Bedford, Ma

Progress Software is a $500+ million global provider of enterprise software that partners use to build their business applications. This was a “go-to” role focused on managing all communication resources and campaign development for the worldwide Progress community of more than 1,500+ partners. Worked with field and product marketing to create relevant programs and messaging for the partner community. Accomplishments in the role included:• Developed marketing programs to move partner applications from on-premises to SaaS/Cloud• Created 30+ integrated marketing campaigns including messaging, asset creation and offers • Formalized, messaged and communicated the partner program to 1,500+ global ISV partners• Wrote, edited & produced partner content including Webpages, partner portal and campaigns• Launched a self-service global portal used regularly by more than 1,500 partners• Produced 75+ global Webinars and archives to empower partner growth and adoption of SaaS• Managed content creation and messaging for use by the partners in Social Media• Created the largest Progress LinkedIn page for developers seeking new jobs & hiring partners• Worked hands-on with Salesforce.com, Omniture/SiteCatalyst and Eloqua platforms• Produced 100+ partner case studies featuring partner & customer successes

Bedford, Ma

My role of Corporate Marketing Consultant was focused on developing and rolling-out a new worldwide branding, messaging and positioning for Progress and its product lines. Accomplishments in the role included: • Led the creation and execution of new company and product branding & positioning• Created & rolled-out a new global corporate style guide for new branding & positioning• Led the roll-out of a new global corporate Website, content and key messages• Developed new corporate and product collateral reflecting new positioning• Individual contributor role managing a virtual collaborative team worldwide

Philadelphia, Pa

Verticalnet (Now BravoSolution) was a $30 million, publicly-traded leader in on-demand supply sourcing and management applications. Responsibilities included the management of the global marketing function including all demand generation, messaging & positioning, Website, PR and Analyst/Investor Relations. Accomplishments in the role included:• Executed all integrated campaigns with messaging, asset creation and offers • Merged several marketing processes/databases into a single process & database • Increased demand generation by 375% and doubled qualified sales opportunities • Developed an integrated worldwide PR strategy that doubled “on-message” coverage • Launched new company & product messaging reflecting strong competitive positioning• Managed a staff of 3 product marketing, sales programs and PR professionals

Bedford, Ma

Responsibilities included global corporate marketing, Public Relations, branding, the Website, sales programs, and corporate marketing communications. Accomplishments included:• Collaborated with a team including the CEO and Engineering to simplify messaging• Developed and deployed consistent branding and messaging across multiple products• Moved the company and product lines from technical to business messaging• Formalized and rolled-out a global partner program meeting the needs of 1,500+ partners• Revamped and managed collateral materials, the Web, and the global look & feel • Managed a global marketing staff of 3 product marketing and multi-media professionals • Created and managed Demand Generation campaigns with ROI analysis and reporting• Consolidated worldwide PR agencies, reduced expenses by 50% and doubled coverage

Westboro, Ma

Healy Hudson was a German-based provider of Supply and Supplier Management application software. As employee number two in the U.S., the role was to quickly establish the U.S. office, create immediate, high-quality brand recognition, develop the sales pipeline from scratch, and support the selling effort. Accomplishments included:• Worked with the CEO and Senior Management to launch in the US in less than 90 days • Adapted and simplified technical product/corporate messaging for the U.S. audience • Rolled-out the U.S. brand, messaging and positioning in 120 days -- adopted globally • Positioned as U.S. market leader with key industry analysts in 90 days • Created a sales pipeline, sales tools & programs generating 300 leads 45 days

Westboro, Ma

Applix (Now part of IBM) provided enterprise software for CRM and Business Intelligence (BI). Responsibilities included: marketing communications, corporate messaging, branding, positioning, public relations, advertising, the Web site, collateral development, sales programs, demand generation, events, and more. Key accomplishments included:• Worked with Senior Management to re-launch a public company in 3 months• Created new global brand, positioning, messaging and Website for the re-launch • Managed a global marketing staff of 20+ professionals• Designed a new company tag line and positioning: Customer Driven Performance• Developed a new product line tag line for the BI product: Zero to Decision in Real Time

Newton, Ma

IntraNet, Inc. (Now part of ACI Worldwide) was the leading provider of wholesale payment software and services to the largest banks worldwide. Responsibilities included all aspects of strategic, tactical and product marketing. Accomplishments included:• Drove a worldwide marketing strategy and developed a major marketing partner -- IBM • Branded the company, launched the corporate Website and new look & feel • Managed a global marketing staff of 4 professionals • Created a strong public relations program and expanded PR efforts from U.S. to global • Contributed to revenue growth from $12 million in 1995 to over $20 million in 1998