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7 Communications is a luxury and lifestyle marketing agency abundant in strategists, storytellers, and designers. Our genesis came from the knowledge that a typical consumer is exposed to thousands of marketing messages in a day, but on average only recalls 7.United by the belief it takes courage and relentless effort to stand out, we inspire our clients to ignite their brand’s promise through strategy, marketing, design, digital user experiences, social media, PR, experiential marketing, and brand partnerships. Our trademark is the wholehearted belief that the very best creative idea is only as good as its execution.
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President And Ceo7 CommunicationsOakville, On, Ca -
President & Ceo7 Communications Sep 2009 - PresentOakville, Ontario, Ca7 Communications is a luxury lifestyle and branding agency whose genesis came from the knowledge that a typical consumer is exposed to more than a thousand marketing messages in a day, but only recalls 7. Creating focus worth investing in, 7 Communications develops highly targeted digital and analog brand engagement opportunities for clients in auto, finance, liquor, retail, gaming, entertainment and real estate. -
Vice-PresidentInfluence Marketing Feb 2008 - Sep 2009Mississauga, Ontario, Ca -
Senior Director, MarketingMitsubishi Motor Sales Of Canada Dec 2005 - Feb 2008Mississauga, Ontario, CaAs a member of the executive management team and reporting to the CEO, I was responsible for setting the strategic marketing direction of the brand including all product planning, pricing, business 2.0 initiatives, brand and offer advertising, customer relationship marketing, training, corporate communications, research and consumer events/sponsorships. In 2006, a year with virtually no new product and a drastically compressed marketing budget, we developed a very focused strategy with a new brand positioning for the Canadian market. In that year, overall brand awareness elevated to 58% from 30% at the same time as incentives declined 18.8%; $1.8M was saved through contract renegotiations while retail sales grew more than 10%. The following year, with the introduction of two new volume models and a solid framework in place, Mitsubishi posted a 45% improvement in sales compared to 2006 – a result that led all competitors. -
Vice-President MarketingVolvo Cars Apr 2000 - Dec 2005Göteborg, SeAlongside a world-class team and as a member of executive management that was responsible for Volvo Canada and Volvo Auto de Mexico, I established the strategic marketing direction of the brand including all business 2.0 initiatives, brand and offer advertising, customer relationship marketing, corporate communications, training, research and consumer events/sponsorships. Key successes include elevated growth of a mature brand in retail sales (+46.6%), parts and accessories (+37.4%), pre-owned sales (+40.2%), retailer profitability (+59%), increased the value of the retail franchise in Canada from 22nd in 2000 to 3rd in 2005 and propelling Volvo to the #1 position for Dealer Communications/Relations. -
Corporate Communications ManagerVolvo Cars Jul 1999 - Jul 2000Göteborg, Se -
Regional Operations ManagerVolvo Cars Oct 1997 - Jul 1999Göteborg, Se -
Project ManagerCsa Group Apr 1995 - Oct 1997Toronto, Ontario, CaProject Manager in the Healthcare and Environmental team, shaping consensus based standards in Canada and representing Canadian businesses internationally at the Geneva-based International Standards Organization.
Larry Futers Skills
Larry Futers Education Details
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York UniversityEconomics
Frequently Asked Questions about Larry Futers
What company does Larry Futers work for?
Larry Futers works for 7 Communications
What is Larry Futers's role at the current company?
Larry Futers's current role is President and CEO.
What is Larry Futers's email address?
Larry Futers's email address is lf****@****ions.ca
What is Larry Futers's direct phone number?
Larry Futers's direct phone number is +141640*****
What schools did Larry Futers attend?
Larry Futers attended York University.
What are some of Larry Futers's interests?
Larry Futers has interest in Education, Economic Empowerment.
What skills is Larry Futers known for?
Larry Futers has skills like Marketing Strategy, Advertising, Marketing, Marketing Communications, Strategy, Management, Brand Management, Social Media Marketing, Integrated Marketing, Leadership, Competitive Analysis, Digital Marketing.
Who are Larry Futers's colleagues?
Larry Futers's colleagues are Peter Ngochieu, Ella Cummings, 向浩然, Antoinette-Melanie Camastra, 齐宝山, Jean Merrick, David Siekanowicz.
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