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An experienced sales/account executive with over 15 years of demonstrated experience working in the printing (small & large format), promotional product, and graphic design industry. Skilled in client relations, managing teams of designers + production staff, visual communications, brand management/development, sales leadership, and creative direction. Project & Printing Management Highlights Include:- Boston Marathon - Boston Public Library (Bank of America Event), 2024 - Sonos 300 Speaker Launch Campaign, 2023- IHeartRadio - Jimmy Fallon LIVE Stage Prop Creation - 2021- COVID-19 - College Safety Signage (UPenn, Drexel & Temple), 2020- COVID-19 - City of Philadelphia / Parks & Recreation Safety Awareness, 2020- Wawa Welcome America (4th of July Philadelphia)- Philadelphia Convention & Visitors Bureau Annual Luncheons - Kappa Alpha Psi (Conclave 2019) - 84th Grand Chapter Meeting- Democratic National Convention, 2016 - Pope Francis's Papal Visit to Philadelphia, 2015
The Fenway Group
View- Website:
- fenway-group.com
- Employees:
- 19
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Sales Account ExecutiveThe Fenway GroupBoston, Ma, Us -
Sales Account ExecutiveThe Fenway Group Mar 2023 - PresentBoston, Massachusetts, UsAt Fenway Group we understand our clients, their goals, and their audience. Our decades of expertise apply print, design, video, events, large format signage, and promotional products to take our customer’s experience to the next level. Furthermore, with proven success in the healthcare, education, life-science, and non-profit industries, we are the preferred multichannel marketing partner in Boston. -
Vp Sales, Account ExecutiveAbg Print Mar 2021 - Mar 2023New York, Ny, UsABG Print offers digital, offset, custom specialty, mailings w/ fulfillment, large format (vinyl & retractable banners, posters, boards) promotional product printing, graphic design, re-opening (floor decals, directional signage, A-Frames, posters), and much more with quick turnaround times and the highest quality. Print Production:Effectively manages the production process from the concept phase through final production.Vast knowledge of cost & quality paper stocks, availability, and supply chain trends.Manages production, marketing, and creative teams to strengthen the core business model.Ensures that all aspects of agency work are of superior quality with final quality checks on all projects. Business Development:Maintains and builds trusted relationships with key customers, clients, and vendors.Discovers new channels to target growth & expansion.Monitors changes/revisions and keeps the internal team and client aware of their impact on costs.Works with executives to determine and execute sales plans to meet organizational needs. Marketing:Develops strategies relating to the company’s market, products, services, and sales goals.Learns and develops sales markets within the NYC metro area.Creates & designs custom print campaigns for Fortune 100-500 companies.Oversees marketing campaigns & develops design concepts for digital e-blasts. -
Creative Account Manager • Project + Print DirectorReplica Creative Feb 2018 - Nov 2020Philadelphia, Pa, Us- Oversee daily operations of the company and the work of executives (Graphic Design, Marketing, Digital Print Production, Promotional Products & Wall Graphics).- Annual sales over $1.5 million dollars managing commercial accounts.- Manages all visual materials including proposals, presentations both digital & print production.- Coordinating print projects with the internal Production Team with a focus on daily/weekly schedule revision to ensure customer deadlines are met.- Ensure work is delivered on brand and on time.- Administrative duties such as processing orders for print & fulfillment, billing, filing, and reporting.- Directs and develops the creative design and execution of visual communications for internal brand + client needs.- Develop and maintain all project deliverables including budgets and project plans.- Collaborate with the CEO in setting and driving organizational vision, operational strategy, and hiring needs.- Contributing to the on-going improvement of internal processes to allow for smooth execution of projects and improved efficiency across departments and project team members.- Maintain and build trusted relationships with key customers, clients and vendors.- Coordinate the appearance of all organizations print and electronic materials such as letterhead, use of the logo, brochures, etc based on brand guidelines (before, during, and after printing).- Team player with project management skills and supervisory experience.- Evaluate performance by analyzing and interpreting data and metrics (via social media, google, and brand websites.Project / Printing Management Highlights:- Wawa Welcome America (4th of July Philadelphia), 2013-2015- Pope Francis Papal Visit to Philadelphia, 2015- Democratic National Convention, 2016- Kappa Alpha Psi - 84th Grand Chapter Meeting, 2019- COVID-19 - City of Philadelphia / Parks & Recreation Safety Awareness, 2020- COVID-19 - College Safety Signage (UPenn, Drexel & Temple), 2020 -
Background ActorHeery Loftus Casting 2009 - 2019Philadelphia, Pa, Us- 21 Bridges (2019) - Officer Garvey (NYPD - SAG)- The Silver Lining Playbook (2013) - Restaurant Patron (SAG)- The Discoverers (2012) - Woodsman (Non-Union)- Limitless (2010) - Political Campaign Volunteer- Nike (2010) - "Boom" Commercial with USA Woman's Goalie, Hope Solo -
Director, Art ServicesArtcraft Promotional Concepts Nov 2016 - Feb 2018Moorestown, New Jersey, Us- Established a working, creative / design department to better suit the company, (needs, wants, and desires) to grow the speed, effectiveness, quality and profitability. - Manages all in-house design needs for both generic and branded product sales materials, corporate materials, trade show exhibits, advertisements, logo development, PowerPoint decks, email marketing, sales aids, etc.- Executed 2000+ promo mock-ups, logo creations, in-house + external graphic designs in year one.- Maintaining brand integrity based on company style guides to assure each project is brand legal before entering final production.- Assisted in the streamlining of the art department to expand the daily workflow execution. By setting up a project/time plan management system we are now able to maximize the production art needs more quicker & more effectively.- Handling print jobs from start to finish including file preparation, paper selection, text and color proofing, final production, and on-site press checks if necessary.- Ability to work independently, be flexible and organize assignments in a timely manner. Ability to adapt to ever-changing project types and requirements.- Assists fellow departments and sister companies with their creative needs including corporate presentations, sales and promotional materials, business cards, and company stationery. -
Creative Director / Graphic ArtistInternational Bladder Cancer Group Apr 2016 - Jan 2017Original Branding, Strategy Planning + Creative Direction
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Assistant Brand Manager / Design + Production DirectorReplica Creative Jan 2013 - Oct 2016Philadelphia, Pa, UsGraphic Communications, Customer Consulting, Corporate Designing, Project Management, Creative + Print Director, Social Media Management (Twitter, Facebook & Linkedin). Exploration in SEO development / involvement / growth. - Annual sales over $1 million dollars managing commercial accounts. - Brand Consistency / Integrity - Creative Strategy (Design + Print Production)- Supports multiple teams/assignments- Client / Project Management 15-20 (Daily)- Motivated to Stretch Further + Think Ahead- Maintaining & Building Client Relationships- Able to articulate the journey from concept to solution- Organization + Manager of Creative / Print Workflow (8-12 Team Members)- Supervise Designers on Execution of Assigned Projects- Ensure that the team delivers high quality print + design within corporate guidelines, budgets and time scales- Ability to solve business challenges, produce ideas with depth and good reasoning- Client Management (Regularly) For:Uber Philly, Di Bruno Bros, Visit Philly, PHLCVB, Philadelphia Magazine, Fairmount Park Conservancy, Drexel University, American Heart Association, Aberdeen Asset Management (Philly), Rittenhouse Hotel, Independence Visitor's Center, PHS Horticulture Society and Comcast- Project Manager (Print)-- Wawa Welcome America (4th of July Philadelphia) 2013-2015-- Pope Francis Papal Visit to Philadelphia 2015 -
Creative Consultant / Graphic DesignerReplica Creative Sep 2010 - Oct 2016Philadelphia, Pa, UsInternship: September 2010 - December 2010Graphic Communications, Customer Consulting + Management, Corporate Designing, Social Network Management (Twitter, Facebook & Linkedin). -
StudentArt Institute Of Philadelphia 2007 - 2010Atlanta, Georgia, UsStudied Visual Communications / Graphic DesignGraduated with Honors - Bachelors Degree -
Dining Room ServerLuca'S Italian Ristorante Mar 2005 - Oct 2009Dining Room Apprentice - 2005Gourmet Event Specialist - 2006Head Dining Room Server - 2007-2009 Worked to further develop and expand the brand, logo(s), and menu concepts to evolve with local and national restaurant trends. Co-Designed the original website interface. www.lucasristorante.com
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Freelance DesignerRotary Club Of Flemington Jun 2007 - Aug 2007Designed the 2007 Ride For Rotary T-Shirt / Collateral
Larry Giuffra Skills
Larry Giuffra Education Details
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The Art InstitutesGeneral -
Hunterdon Polytech Bartles Corner CampusGraphic Design -
Hunterdon Central Regional High SchoolGeneral Studies
Frequently Asked Questions about Larry Giuffra
What company does Larry Giuffra work for?
Larry Giuffra works for The Fenway Group
What is Larry Giuffra's role at the current company?
Larry Giuffra's current role is Sales Account Executive.
What is Larry Giuffra's email address?
Larry Giuffra's email address is la****@****ive.com
What is Larry Giuffra's direct phone number?
Larry Giuffra's direct phone number is +190889*****
What schools did Larry Giuffra attend?
Larry Giuffra attended The Art Institutes, Hunterdon Polytech Bartles Corner Campus, Hunterdon Central Regional High School.
What are some of Larry Giuffra's interests?
Larry Giuffra has interest in Dunkin' Donuts, Qdoba Mexican Grill, Harry Potter, Vitaminwater, Dallas Cowboys, Philadelphia, Health, Children, Environment, Education.
What skills is Larry Giuffra known for?
Larry Giuffra has skills like Editorial Development, Corporate Branding, Creative Concept Development, Graphic Design, Concept Development, Customer Interactions, Product Design, Visual Communication, Editorial, Product Development, Customer Interaction, Graphics.
Who are Larry Giuffra's colleagues?
Larry Giuffra's colleagues are Kimberly Mccorkell, Todd Nugent, Antonio Oliveira, Carolyn Clark, Robert Pascarella, Kelsey Lohrmann, Ryan Cooney.
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