Post‐acquisition of Metropolitan Exposition by Freeman, brought into internal transformation team leading efforts to use digital activations and cutting‐edge customer experiences to amplify client brand engagement.Developed, priced, marketed & sold new‐to‐Freeman custom virtual reality, augmented reality and mixed reality service offerings for internal use and sale to Freeman clients. Drove sufficient interest in VR/AR/MR to create spend in the millions of dollars.Acted as internal and external subject matter expert for all Freeman emerging creative technology: Internal: o Lead digital experience for Freeman’s internal corporate leadership events, demonstrating creative and strategic technological capabilities to the entire global organization up to the C‐suite, in‐person. o Created digital showcase for virtual, augmented and mixed reality capabilities.External: o Client‐facing consultant charged with bringing the best technological solution to bear to connect Freeman customers with their own customers in the most meaningful way.

Managed all aspects of business operations/strategic planning/risk management, including IT, Marketing, Human Resources & Learning and Development, Marketing Communications, Exhibitor Services/Customer Experience, and company representation at industry memberships/affiliations; managed a staff of 18 and budgetary discretion of over $1 million.Within Information Technology and Operationso Built entire IT infrastructure independently from a single desktop PC to a VPN with multiple redundant Windows and Linux servers with over 100 individual users at 4 offices, using 150+ mobile devices, 80+ VOIP phones, and working at multiple offsite/mobile locations.o Developed workflow tracking and document management systems to streamline and automate client correspondence and eliminate redundancies.o Created automated tracking system using emailed images of credit card receipts imported into QuickBooks for real‐time management and reporting of company expenses.o Developed and project managed all internal company‐wide events (5‐6/year).o Created/developed/delivered company‐wide IT training for all Microsoft Office, proprietary systems & in‐house technology.o Created/developed/delivered corporate intranet training portal and video learning modules.Within Client Communications/Marketing Communicationso Sole author of content and visual design for all client communications and collateral marketing materials, including website, brochures, advertisements, promotional items and all pitch decks for entire tenure; delivered all pitches to $1 million+accounts.Within Exhibitor Services/Customer Experienceo Designed all client communications and event‐related procedures.o Created interfaces necessary to drive approximately 55% of all client revenue.Within Human Resourceso Pre‐screened, interviewed and assessed every candidate applying to work for the company; signed all offer letters.

Managed hiring, assignment and development of centralized labor pool of over 1,000 union Teamsters and Carpenters, acting as work force liaison and scheduler for Javits’ dozens of official third‐party service contractors for hundreds of separate events per year.Developed and initiated performance and standby/shaping tracking system resulting in increased availability of balanced labor pool.Developed and rolled out database‐driven automated outbound phone call system, saving hundreds of man‐hours per month and ensuring higher attendance through automated recording of contingent labor force call response.Developed and implemented a wide variety of labor tracking procedures, forms and systems, almost all of which are still in use today.