Larry H. Email & Phone Number

Chicago, Il, Us

- Managed planning, strategy, and activation elements- Past accounts worked on Planet Fitness, Alcon, and AutoZone- Current account Novartis - Responsible for Client Operations

Chicago, Il, Us

- Media Supervisor of Planning/Strategy- Helped with teammate onboarding and various Mbox and MediaTools trainings - Responsible for local activation funding for offline and digital media tactics for multiple Plant Fitness Regions- Critical part of Mbox goal task force to ensure TV, Radio, and Streaming Audio estimates and goals were accurately created, input, and uploaded into Mbox

Naples, Florida, Us

• Responsible for Beasley Corporate Digital Presale Planning• Duties consist of creation of digital media campaign strategies and proposals• Creation of email creatives and implantation of email marketing campaigns• Provide counts for media proposal request: o Search Engine Marketing estimates o Email; B2B and B2C available email recipients o Addressable Geo-Fencing parcel counts

Seattle, Wa, Us

Responsible for sorting and staging packages.

London, London, Gb

Worked on traditional media accounts, Aspen Dental and Five Star Urgent Care.Responsible for media strategy and implementation of all traditional media.Accountable for 154 markets.Most recent account, Oracle (B2B).Responsible for Enterprise Resource Planning, Human Capital Management and Supply Chain Management pillars.Handled all elements of digital strategy and execution, collaborating with other departments and vendors for paid search, social, content syndication and programmatic display.

Chicago, Il, Us

Responsible for ten regional markets for the Smoothie King account.Gather and analyze data including target-specific media habits, competitive spending, and media costs.Handle all aspects of traditional media planning, OOH, TV, Radio, Print and Cable, along with digital allocation of budget.

Chicago, Il, Us

Independently responsible for creating, developing and executing media plans in 24 co-op markets for Jimmy John’s.Largest markets were Peoria-Bloomington and Oklahoma City.Determined the most efficient way to spend each individual market budget, ranging from $15,000 - $200,000 annually.Responsible for tracking budgets and ensuring that expenditure for each market was within 2% of the allocated budget.Negotiated, purchased, and managed the execution of all newspaper, magazine, billboard, bus, and in-stadium proposals for each market.Internally communicated specifications (client target demographics, budget, media, flight dates, TRP/Spot goals, and other pertinent account information) for broadcast media buys, including TV, cable, and radio.Served as liaison between client and vendors while building lasting relationships and rapport.

Deerfield, Il, Us

Responsible for General Mills, Diamond Foods, Del Monte, Clorox, and Heinz North America clients.Accountable for ensuring all service interactions were prompt and effective.Responsible for accurate and timely maintenance of customer associated processing specifications that included; master file maintenance, specification updates, formatting and timely delivery of reports.Served as communication link between Account Operations Administrator and clients.

Handled all planning for Groupon Goods deals categories.Responsible for launching, validating, starting, stopping and removal of any Groupon Goods deals.Key role of communication to buyers and vendors in the pipeline for goods deals.(A Pipeline Coordinator main duties and responsibilities are to serve as a liaison between buyers and merchants, in the fulfillment process of every lifecycle Goods deal. This consisted of gaining merchants approval on legal copy, photos, start and end dates for all goods deals that were housed in Salesforce. Main categories fall under goods, such as jewelry, apparel, electronics and health products. Pipeline Coordinator’s ensure Groupon Goods deals meet the standards of the merchants.)

Provided media plans for Print, Outdoor, Cable, Broadcast Television, Radio, Mobile, and Transit advertising.Created media plans for national and local recruitment efforts for clients.Built media plans utilizing Strata and put together proposal with Excel.Executed media buys for multiple clients consisting of UPS, Reinhart, Target and Ventra.Developed and maintained good relationships with clients and media vendors.

Irving, Tx, Us

District Executive for Western Trails.Handles Fundraising, Administration, Communications, and Marketing for District.Builds up membership and close relationships with volunteers and District Committee.District currently has 36 units and over 700 youth and growing.Territory covers 22nd St.-North Ave. & Lake Michigan-Austin.3 main focus areas are Money, Membership and Manpower.Received consistently meets all high marks on 2011 annual Professional Development System Goals Review.Raised over 100% of Leadership goal of $2,500 for 2012 Friends of Scouting Family Campaign.Raised over 100% of Family goal $8,000 for 2012 Friends of Scouting Family Campaign.Recruited 7 table hosts along with steering committee and community Chairman for 2012 Community Luncheon.Received consistently meets all high marks for 2012 P.D.S goals first quarter review.Received consistently meets all high marks for 2012 P.D.S goals second quarter review.Increased district popcorn sales from $20,000 to $24,000 for 2012 popcorn season.Increased membership in district by 6% by year end for 2012, 723 youth total.Received consistently meets all high marks for 2012 annual P.D.S goals review.Adult participant/Mentor for Rainbow Push Coalition 2013 Historical Black College Tour.

Facilitated private events and handled all aspects dealing with member and guest engagements.Enhanced communication skills while expanding personal contacts and professional network.

Bachelor Of Business Administration - Bba, Business Administration; Advertising & Promotion

Education record