Larry Holbrook Email & Phone Number

Jasper, Ga, Us

Louisville, Colorado, Us

Lebanon, In, Us

Exceeded sales objectives an average of 110% each year of assigned territory by promoting and selling tools, accessories & consumables through professional sales techniques, product service and long-term customer relationships. • Regularly conducted in-store dealer training (products and sales) and new product sell-in/introductions. • Conducted sales calls with dealer reps to promote tool solutions at jobsites and shops. • Hosted regional end user events to promote the brand. • Expanded sales network by opening new dealer accounts to increase market share. • Managed dealer and end user accounts over multi state territory. • Provided exceptional customer service through immediate response to dealer and end user requests. • Trained large groups and provided usable knowledge about Festool products and programs as well as hands on training in the Festool product system for specific construction applications.

Kennesaw, Georgia, Us

Lead a highly capable sales team responsible for both retail and wholesale accounts nationwide. Managed and facilitated the development of processes for all aspects of the business including sales, marketing, financial reporting, inventory management, fulfillment, product development, and staffing. Responsible for product development of new products from initial design through final production. Developed and monitored key supply chain metrics to assess the overall health of the supply chain and identify opportunities to further optimize business strategy and operations. • Demonstrated sales leadership by personally closing over $1M in sales with organizations such as Home Depot, Lowes, Amazon, Red Devil, Signarama, and CPO. • Developed sales strategies and action plans for national sales team in power tool and material handling markets. • Improved brand awareness 75% within 2 years by creating and implementing low-cost and highly targeted sales and marketing campaigns. • Updated company brand, logo, website, brochures, increased online presence and revitalized trade show strategy. • Increased company revenues by 15% within the first 12 months, an additional 23% in the second full year and 20% + in the third year. • Cut distribution costs by 22% by developing and implementing a new logistics strategy for both international and domestic distribution. Cultivated relationships with carriers, negotiated rates, developed routes and schedules to ensure on-time deliveries, and monitored both internal and external delivery performance. • Boosted production 30% while cutting costs 42% by hiring new staff and reorganized existing staff, making floor layout revisions and implementing lean manufacturing initiatives.

West Palm Beach, Fl, Us

Provided leadership in franchise growth by assisting new and existing franchise owners with hiring, training and managing sales staff, business analysis, strategic financial planning and marketing strategies. Ascertained and defined individual franchisee needs, examined P&L statements and reinforced the Signarama franchise model. • Staffed, coached and developed outside sales team for each franchise location throughout region. • Increased regional company revenues by 21% within the first 18 months through focused efforts on training sales staff and workflow in underperforming franchise locations. • Established and maintained a close relationship with 35 Signarama franchise owners with combined store revenues of over $16.5 million in sales. • Established affiliations and partnership arrangements with regional and national vendors and developed, managed and conducted regional events for franchisees showcasing sign, print and graphics related vendors. • Managed the training process for new franchisees and staff in the areas of graphics production, sales strategies, marketing campaigns, financial accounting and business development. • Managed lead generation, strategic planning, site identification, demographics research, assistance with franchise finance options, contract and real estate lease negotiation for new franchisees.

Cartersville, Georgia, Us

Managed daily operations in the signage and graphics department, including department workflow, project management, conceptual renderings, CAD 3D modeling, virtual walk-throughs and extensive exhibit design for clients including Mimaki, The Weather Channel, Hella, Tempurpedic and more. Portfolio: http://goo.gl/Lx09ge • Boosted department revenue 29% in 18th months by facilitating the development of new sales avenues to grow and diversify the department through expansion of the print department by utilizing cutting-edge, flatbed print technology and dimensional displays. • Lead planning with individual budgets up to 200K per project for high-end clients from concept to execution of the production and management of various exhibit displays and other visual marketing products. • Managed internal marketing initiatives including corporate branding, collateral, website design and development, SEO optimization, Adwords campaigns and social media campaigns. • Maintained solid working relationships with the installation and dismantling crews, convention centers and clients to provide on time, show ready results. • Department responsibilities included designing and/or prepping artwork utilizing Adobe CC Suite, FlexiSign or CorelDraw and printing to Mimaki JV33 series printers, Mutoh Dye Sublimation printers or Mutoh Hybrid Flatbed printers and cutting and routing on a 5’ x 10’ ShopBot CNC router utilizing V-Carve Pro, PartWorks 3D and Enroute Software. Printed graphics were finished by lamination, heat press for sublimation, sewing and / or mounting on rigid substrate, while routed substrate and lettering was finished with paint, vinyl or lamination.

Developed and implemented a business concept to address an under-served niche market. Hired and trained a team of production, graphic design and customer service staff capable of handling an average of 20 large projects weekly. Managed and facilitated the development of processes for all aspects of the business including; product development, inventory management, fulfillment, sales, marketing, financial forecasting and reporting. Grew business from start-up and sold for a profit. • Implemented a dealer network for distribution across the United States. • Developed and monitored marketing plan, collateral, sales plan and controlled budget. • Exceeded the forecasted revenue plan by 31% in the first 12 months and accomplished profitability within the first 10 months. • Maintained a 99% customer satisfaction rate and provided 100% on time delivery, nationwide. • Managed and directed design and production teams from conception to completion on large scale branding and signage packages for commercial developments nationwide.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor’S Degree

Education record