Larry Houk Email & Phone Number

Los Angeles, California, Us

Direct sales and support of communication technology solutions to health plan customers. Responsible for creating enterprise level strategies, proposals, contracts and value assessments. Develop relationships with C-suite level health plan executives and manage complex sales cycles. Accurately forecast sales activity and revenue achievement through quarterly business reviews. Partner with senior leadership and marketing to create value propositions and necessary sales materials

Minneapolis, Mn, Us

Led all healthcare provider downstream marketing efforts for a U.S. product launch. Developed strategic plans for launch and collaborated with U.S. and global sales and marketing teams to identify greatest opportunities for therapy adoption. This included creation of print collateral, development of HCP education content & programs, development of presentations for national and international congresses, webinar content and hosting, website creation and market development programs.

Minneapolis, Mn, Us

Responsible for the test strip, insulin pump accessory and diabetes supply lines of business exceeding $25 million in total revenue per fiscal year. Developed strategic marketing plans, partnered with alliance companies and collaborated with global and U.S.-based teams to identify opportunities for revenue growth. Led teams within helpline, supply management, point-of-sale and proactive outbound calling departments in executing strategic plans. Utilized consumer-based market research to define strategy, as well as partnered with creative agencies to build digital and web collateral. Partnered with managed markets teams to increase access for products and to keep reimbursement stable in a commodity market.

Minneapolis, Mn, Us

Defined strategies for healthcare provider content and programs throughout Europe, Canada, Middle East and Africa. Collaborated with marketing, sales force effectiveness, clinical teams, sales and sales management advisory boards to determine targeting, content and follow-up plans to increase the number of healthcare provider(HCP) touches and to increase market adoption of insulin pump and continuous glucose monitoring therapies. Partnered with ad agencies and translation companies to define country specific educational content.

Minneapolis, Mn, Us

Managed a team of employees that developed educational and marketing programs that drove increased usage of insulin pump, continuous glucose monitoring and CareLink software therapies with healthcare providers. Collaborated with internal teams and external agencies to define strategy, create content and implement tactics that ensured success.

Minneapolis, Mn, Us

Consulted healthcare providers on insulin pump therapy and continuous glucose monitoring. Participated and aided in patient selection, initialization of therapy and follow-up. Trained and developed new employees as they began their career with Medtronic.

Indianapolis, Indiana, Us

Sold a portfolio of diabetes products (Byetta, Humalog and Actos) to endocrinologists, internists and certified diabetes educators. Consulted on treatment options for both Type I and Type II diabetes. Maintained strong relationships with area thought leaders and high decile endocrinologists.• Continually ranked within the top 1% of field sales for the Actos product category• Increased portfolio ranking from 483 to 176 out of 510 representatives within first eight months• Increased Humalog family (Humalog, Humalog Mix 75/25, Humalog Mix 50/50) portfolio ranking from 461 to 181 out of 510 representatives within first eight months

Sold an advanced lipoprotein test that helps identify patients at risk for cardiac disease. Sold physicians on clinical superiority of the NMR Lipoprofile over traditional lipid panels. Exceeded plan targets by successfully overcoming obstacles such as lack of coverage by HMOs and insurance providers.• Assumed territory in January 2004 and built by 108%; increased ranking of territory from 32nd to 19th of 40• Achieved 111% of plan for NMR units and 125% of plan for revenue in first quarter 2004

Mason, Oh, Us

Sold long-term service contracts (typically five years) to large accounts throughout Baton Rouge, LA region. Identified prospects, cold called on corporate purchasing executives, prepared proposals, negotiated and closed contracts.

Mason, Oh, Us

Assigned to turn around a troubled depot operation with high staff turnover, unstable contract management and low volume. Directly supervised 10 service representatives and routes with annual revenues exceeding $2 million and a $1.2 million operating budget.

Mason, Oh, Us

Managed various departments and personnel during this two-year role. Responsible for reducing overall material cost percentage, completing due diligence on acquisitions and increasing uniform rental and catalog sales.