Larry Hudson Email & Phone Number

Houston, Tx, Us

Munich, De

Due to COVID, I took advantage of the opportunity to focus on personal goals and hobbies that included, completing a book, creating art, playing golf, consulting emerging businesses, volunteering, caring for family and research on interesting topics.

Cambridge, Gb

Functioned as a front-line, individual sales contributor for a leading Global industrial and engineering software solutions company providing innovative digital transformation expertise to the process industries. With £820M+ in annual revenues and 6,250 employees, managed the full sales lifecycle, from prospecting and qualification to closing and ongoing relationship management.

Greenville, South Carolina, Us

OVERVIEW:Coached and led the entire Global Sales team of 40 across 5 countries (for a $806M global leader in engineering, design, construction, and deployment of automotive assembly lines and paint shops), reporting directly to the company President. Oversaw all sales strategy creation and execution, as well as marketing and order fulfillment objectives. Managed 3rd-party sales partners across the UAE, Saudi Arabia, Malaysia, Singapore, and Brazil.HIGHLIGHTS:☑ Negotiated the first environmental technology deal directly with the COO of China’s largest bus manufacturer (Yutong, with production of 275 buses per day) valued at $35M.☑ Built the company’s entire sales strategy for an annual global sales target of $170M (encompassing targets for all regions worldwide), including the GTM plan for capturing new business in emerging markets and the qualification/retention of sales partners across the globe.

Poole, Dorset, Gb

OVERVIEW:Held full P&L accountability for all marketing, business development, and sales functions of a private equity funded company. Focused on generating industrial market demand, increasing revenues, establishing global relevance, and positioning the company for a successful exit. Formed a multi-pronged business strategy and wrote the sales playbook, including expansion into new geographic regions and retention of 3rd-party distributors.Hired, structured, coached, and led a top-performing sales team of 8. Delivered quarterly presentations to the Board as well as numerous presentations to customers. Collaborated with Production and Development on various activities. Created and managed the external sales channel comprised of 30+ distributors worldwide.HIGHLIGHTS:☑ Drove a 4x increase in revenues ($2.15M to $10.6M), with over 80% of the orders coming from new customers. Subsequently, led the company’s ahead-of-schedule exit, resulting in a significant return on investor capital.☑ Overhauled the go-to-market strategy to accelerate market penetration and results. Built a comprehensive partner network (85+ opportunities in the first 24 months), as well as transitioning from a transactional model to one gaining preferred technology status with targeted multinational marquee accounts.☑ Secured a major project win ($2.5M) by leveraging executive sponsor to short-circuit the vendor approval process and outcompete incumbent company that had a 4-year head start on the opportunity.☑ Leveraged executive relationships with Omani National Oil Company to land $4.2M critical field project.☑ Partnered with Chevron Technical stakeholders to gain preferred landing status and capture a $3.6M order.☑ Expanded the company’s global footprint through successful alliances with new clients, including Petronas (Malaysia), PDO (Oman), Maersk Oil (Denmark), Chevron/CNPC (China), Saudi Aramco (Saudi Arabia), TCO (Kazakhstan), Valero (U.S.), Shell (Iraq), and Statoil (Norway)

Houston, Texas, Us

OVERVIEW:Brought on board to expand the international business footprint of a privately held, mid-sized engineering company (~800 employees worldwide) through capturing revenues outside the U.S. Reported directly to the CEO of the company.HIGHLIGHTS:☑ Increased international revenues to over $14M in 24 months, including negotiation of the first global deal with Petronas ($3.7M in engineering services) and the identification/capture of M&A opportunities.

Munich, De

OVERVIEW:Director of Global Sales (2009-2011)Director of Domestic Sales, The Americas (2007-2009)Sales Manager, North America (2006-2007)Account Manager (2005-2006)Built a distinguished record of achievement and advancement through increasingly responsible positions within a ~$30M business unit of Siemens Energy (providing engineering consulting to chemical and oil & gas process industries).HIGHLIGHTS:☑ Grew the emerging engineering business from $1.2M to $6M in the first year as Director of Global Sales, establishing offices in the Middle East, Eastern Europe, Western Europe, and China.☑ Increased revenues from $28M to $45M in FY2009 as Director of Domestic Sales by hiring a top-quality team, designing a robust incentive plan, implementing a CRM system, and instituting highly effective team training.☑ Expanded the sales pipeline 3x ($25M to $75M) as Sales Manager, North America. Created the sales strategies and playbook to surpass targeted budget.☑ Sold $5M against first-year quota of $2M as Account Manager.

Executive Education Program

Bachelor’S Degree, Mechanical Engineering

Bachelor'S Degree, Mechanical Engineering

Bachelor'S Degree, Mechanical Engineering

Education record