Promoted to marketing director to lead and direct brand strategy consolidating multiple legacy equipment brands into one single brand.Developed marketing insight, support and services for five Roadbuilding product groups and sites in North America. Supervised staff of 35 sales and service support staff. Developed training tools for dealer support services transitioning from direct to dealer sales and support.• Managed $2.5M marketing budget encompassing industry tradeshow… Show more Promoted to marketing director to lead and direct brand strategy consolidating multiple legacy equipment brands into one single brand.Developed marketing insight, support and services for five Roadbuilding product groups and sites in North America. Supervised staff of 35 sales and service support staff. Developed training tools for dealer support services transitioning from direct to dealer sales and support.• Managed $2.5M marketing budget encompassing industry tradeshow participation, trade publication ads and editorial placements, web site management, product collateral design and management, and new product launch campaigns.• Directed and managed $25M aftermarket parts sales and services by driving parts sales through both direct and dealer sales activities.• Developed and launched aftermarket parts marketing campaigns.• Forecasted sales for inventory management and production.• Facilitated establishment of online ordering systems for dealer utilization. Show less

Managed $3M marketing budget, marketing strategies and activities for five North American sites consolidated within one business unit.• Managed the transition from six independent brand strategies to one.• Reduced costs by 40% by consolidating training, marketing and collateral materials for 75 different products.• Created training (Terex Roadbuilding University) for five individual sites under one brand name.• Developed and maintained top-of-line supplier relationships to… Show more Managed $3M marketing budget, marketing strategies and activities for five North American sites consolidated within one business unit.• Managed the transition from six independent brand strategies to one.• Reduced costs by 40% by consolidating training, marketing and collateral materials for 75 different products.• Created training (Terex Roadbuilding University) for five individual sites under one brand name.• Developed and maintained top-of-line supplier relationships to reduce costs while retaining best quality collateral materials. Show less

Managed two regional sales directors and 25 North American district managers with machine sales of $100M. Equipment sales included end-user customers as well as dealer sales.• Managed migration to dealer sales of 60% of the product line by creating dealer territories and negotiating distributor sales and service agreements.• Optimized inventory management by forecasting machine sales by 10-12 months for the Roadbuilding Oklahoma City facility.

Managed staff of one internal sales administration manager and six sales coordinators responsible for order entry of $90M in global equipment sales.Managed development of machine price book with cost-plus method interfacing with engineering and manufacturing functions to create value for dealers.Managed sales forecasting data into production planning tool to drive on-time customer deliveries which accurately matched orders.

Managed inside sales administration team of six coordinators and two product specialists involved in machine quoting and order entry for global sales.Ensured price book was current, accurate and complete by monthly review with engineers and cost accountants.Conceptualized and developed meeting agendas and materials to drive sales and marketing.Previous work history with CMI includes additional experience in various positions ranging from International Sales Coordinator to… Show more Managed inside sales administration team of six coordinators and two product specialists involved in machine quoting and order entry for global sales.Ensured price book was current, accurate and complete by monthly review with engineers and cost accountants.Conceptualized and developed meeting agendas and materials to drive sales and marketing.Previous work history with CMI includes additional experience in various positions ranging from International Sales Coordinator to Fabrication Line Supervisor. Show less