• Managed design team coordination between PetPlate staff and design agency during a massive effort to rebuild PetPlate’s digital architecture and site• Built and documented a revamped PetPlate design system with more functional color and type systems, modernized UI patterns, UX copy guidance, and code examples • Increased System Usability Scale scores by an average of 15%• Managed design direction for 3 new pet food product launches• Help set the course of PetPlate’s digital product strategy for the next year

Under Kinship, a division of Mars Petcare:• Led the Product Design team and a small agency through complete rebrand, redesign, and relaunch of Wisdom Panel’s DNA test platform and marketing site• Established Wisdom’s Coco Design System and design documentation practices, increasing engineering handoff efficiency by 26% • Dramatically improved Wisdom Panel’s UX, increasing NPS from ~45 to 76 and increasing monthly user engagement from ~30% to 94%• Helped reestablish Wisdom’s reputation as the best, most accurate pet DNA test• Launched a string of successful new features and products including Wisdom Cat Complete, Relative Finder, DNA Paw Print, improved social features, and a SSO integration with the rest of the Kinship ecosystem

• Led design strategy and design for Vacasa’s first consumer native application, resulting in a +9 net gain for guest NPS and 30% fewer calls to Customer Service• Established Vacasa’s design system across web and native applications, increasing developer efficiency by ~30%• Led design direction for Vacasa’s internal native app for field teams, increasing housekeeping and rental maintenance efficiency by ~45%• Increased Unit Page (PDP) conversion by 18% and checkout flow conversion by 12%• Led digital design interpretation and guidance during Vacasa’s 2018 rebrand

Helped a newly formed start up design and launch their MVP product. Created a provisional design system and designed phase II screens and interaction patterns to help set Fleet's product design direction for the next year.

• Helped overhaul the design and FE architecture for the entire E-commerce experience • Designed new checkout flow and interface resulting in 12% increase in conversions• Designed and built new travel product pages resulting in over 40% increase in conversions• Mentored and supported junior developers and designers

Digital brand strategy - IA - UX stories and concept development - UX design - Front-end development (HTML5, JS, CSS) - Modern, open frameworks - Never stop learning.

Projects included Chobani Yogurt, Nike Women's Soccer, Quaker Oats, Newcastle Brown Ale, Lego Indiana Jones, Intel Innovation Labs, Nike 6.0, and Tektronix.

Projects included Nike 6.0, HP Blackbird, Nemo HQ, and Timberline Mountain Lodge

Projects included: Nike Golf, Keen, Oxy, Tahoe Mountain Resorts, Norwegian Cruise Lines, Camelback, Smartwool, Lego Star Wars, and Prana.

Umpqua Bank, PAE engineering, Adobe

Built a Flash website for Smith Optics which included an interactive ski goggle simulator.

Back during the Wild West phase of the internet. Early HTML and Flash websites for local photographers, fancy restaurants, small businesses, and indie rock bands.