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General Management, sales, marketing, operations executive with extensive leadership experience to include turnaround/growth in hospital acute care, long term care, retail pharmacy, physician, DME, homecare, and dental markets for medical devices, patient monitoring equipment, minimally invasive technology, generic pharmaceutical manufacturing, medical supplies and pharmaceutical distribution services, supply chain execution and clinical services with a focus in cardiac care, neurosciences, orthopedics, and wound care exceeding goals in every assignment including four Fortune 500 and two Private Equity companies. Background includes building/leading diverse North America and global sales, marketing services organizations, building a global distribution network, building strategic industrial alliances to include B2B and direct to consumer and two Private Equity successful exits. Additional responsibility for telesales division to include physician services and home health care.Additional areas of focus include M&A acquisition and integration, product development, contract manufacturing.Known as hands on developmental leader with strong people and customer facing skills.* Achievements:- Cardinal Health - PE owned - Major Pharmaceuticals built $500 million commercial sales, marketing, product development, contract manufacturing, sales operations, pricing organizations.• Drove business growth 77%. Built commercial organization including strategic pricing, strategic contracting, market demand-pull process/execution plans- RecoverCare - PE owned - built $200 million sales, marketing, product development organization. - AmerisourceBergen - $800M >150% growth in all business segments four consecutive years- pharmaceutical distribution, capital equipment, supply chain consulting.- B Braun grew sales 41% on $500 million portfolio. - Stryker drove global development/launch of first orthopedic image guided system across diverse cross functional team.- Baxter grew US device sales 71% during four year period.Known for forward thinking, driving results, a change agent, leading organizations to higher levels of excellence, developing a strategic vision and executing defined business planning and strategic sales processes and developing leadership talent.
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General ManagerPatterson Companies, Inc. 2017 - Apr 2021St Paul, Mn, UsPatterson provides a complete range of equipment, supplies, software, digital technology and services to provider markets in North America. -
General Manager - Senior Executive Vice PresidentCardinal Healthcare 2013 - 2017Leading medical device, generic manufacturer and supplier of Rx, Unit Dose and OTC products to the Institutional, Alternate Care, Retail, Government and Non-Retail markets. Harvard Drug / Major Pharmaceuticals PE owned - acquired by Cardinal Health 7/2015.Offerings include manufacturing of a private label line of generic Rx and OTC products as well as distribution of API's, vendor label prescription brand and generic pharmaceuticals and OTC products.> Part of leadership team responsible for successful sale of THDG to Cardinal Health in July 2015.Responsible for building commercial organization and driving growth to develop a $400M private label and proprietary brand division of Harvard Drug Group - Major Pharmaceuticals -Cardinal Health.Commercial build including all sales, marketing, sales operations, product development and packaging operations with full P&L accountability. > Commercial focus on hospital, long term care, government, retail markets.> Drove 65% Institutional growth. Drove 77% total business growth within first 18 months.> Lead team responsibility for all divisions to include institutional, retail, compounding, animal health.> Exceeded acquisition growth plan 22%. Cardinal acquisition of Harvard Drug Group
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Executive Vice PresidentRecovercare Llc 2010 - 2013RecoverCare - Private Equity owned DME and the leading supplier of wound care, bariatric and patient-handling equipment and solutions to alternate care, acute care, hospice and home healthcare organizations nationwide. RecoverCare’s primary product lines include therapeutic products for wound care, bariatric equipment, patient transfer equipment and negative pressure wound therapy equipment. RecoverCare also provides added value to its’ customers by supplying extensive clinical support, continuing education programs, real time web based equipment management, tracking and billing solutions.> Reporting into CEO - Built $200M commercial and operations organization from a start-up environment with a focus on growth through strategic and tactical execution.> Developed and launched key commercial business processes for forecasting, business planning, key account management and supply chain demand planning.> Successfully positioned company for acquisition and integration. -
Group Vice President SalesAmerisourcebergen 2005 - 2010Conshohocken, Pa, UsAmerisourceBergen is one of the world's largest providers of pharmaceutical distribution services, related technology and consulting and educational services. Currently top tier ranked on the Fortune 500. Focus on pharmaceutical distribution and clinical services, supply chain consulting and medical devices for the hospital acute and alternate care markets.> Drove record results: 150% - 400% overachievement five consecutive years. $800M business.> Gained $1.5 billion IDN by integrating comprehensive business solutions.> Gained 35% market share growth displacing market leading competitors.Responsible for leading a diverse team focused on distribution services, supply chain and clinical consulting and medical devices. -
Vice President Us SalesDraeger 2004 - 2005Lübeck, Schleswig-Holstein, DeResponsible for leading a 220 person direct and distributor domestic and european medical device and services organization for hospitals and alternate care with annual volume of $400 Million.Organizational focus on patient monitoring, anesthesia work stations, ventilation equipment, infant warmers.Reporting into the CEO - Responsibilities included sales, distributor management, GPO accounts, clinical services, compensation and training.> Drove year over year results an incremental 22% despite a 30% headcount reduction. -
Vice President Hospital Sales - UsB Braun Medical 2002 - 2004Bethlehem, Pa, UsResponsible for leading four hospital and alternate care medical device, operating room and capital equipment sales units with annual volume of $500 million. Responsibilities included a 250 person direct sales organization, corporate accounts, clinical services, sales training and compensation. Matrix responsibility for product service, operations and strategic supplier contracts.> Negotiated / Closed the GPO Premier infusion monitoring equipment & supplies contract valued at $100 million incremental.> Grew sales 41% by redefining the sales structure, strategic approach and business process. -
Director Global Business UnitStryker Orthopedics 2000 - 2002Kalamazoo, Mi, UsMember of the core executive team responsible for the $577 million image guided surgery, minimally invasive Hip, Upper Extremity and Bone Cement reconstructive and instrumentation business globally. Key areas of responsibility included sales, marketing, operations, manufacturing, product development, strategic planning, global distribution and driving recruitment for the business unit.> Drove the development and market launch of the first orthopedic image guided system across a diverse global cross-functional team, which captured $20 million in incremental implant sales in Europe and Asia the first year. -
Vice President Sales & Marketing / Clinical Services - North AmericaElekta Neuroscience 1995 - 2000Stockholm, SeResponsible for $75 million in direct sales force and distributor company sales, neuroscience marketing and clinical applications customer support and GPO accounts for all products in North America reporting to CEO. Built organization and drove growth from less than $5M to $75M.Managed all commercial and operations aspects of hospital capital equipment, instrumentation and disposable sales including products for RadioSurgery, Image Guided Surgery, Hydrocephalus, Neuroendoscopy, and Stereotactic Neurosurgery. Responsibility included Customer and Sales training, and Technical product service. Built and led organization of 6 Area Managers, 75 direct sales people, 3 Marketing Managers, 8 inside sales people and 1 Distribution Manager responsible for 12 distributor companies. Total headcount consisted of 110 people.Responsible for developing and managing key distribution alliances for instrumentation and Image Guided Microscopy. Drove M&A activity and integration to include successful sale of Image Guided Business to Medtronic and led integration effort with no customer attrition.> Grew sales 145 percent by designing distribution strategy, training programs and sales process / pricing structure.> Built distribution network, compensation and awards programs, developed skill set criteria to structure sales force.> Successfully integrated three separate business units and two strategic alliances to include commercial teams, operations and manufacturing. -
Vice President Of SalesBaxter International 1991 - 1995Deerfield, Illinois, UsResponsible for $150 million in direct sales reporting to Division President. Managed all aspects of hospital and operating room drug delivery, capital equipment, IV supplies, neonatal and pharmaceutical sales. Matrix management responsibility for division training, and division incentive compensation plan.> Grew sales by 71% during four-year period by designing strategic sales process and pricing structure.> Increased division gross profit by 12% by designing and implementing sales profitability models. -
Midwest Region ManagerBaxter International 1990 - 1991Deerfield, Illinois, UsResponsible for $28 million in direct sales for hospital capital equipment drug monitoring business reporting to Division Vice President. Had 12 direct reports covering 10 states.> Drove sales from $17 million to $30.8 million by developing and coaching account strategies and tactics.> Generated division incremental gross profit of $9.8 million by designing field sales pricing matrix.> Delivered 110 percent sales, 115 percent gross profit to budget.
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Product Manager / Senior Product Manager / Sales TrainerBaxter International 1985 - 1990Deerfield, Illinois, UsResponsible for leading multiple disciplines in product development and product launch for hospital capital equipment drug monitoring business. Promoted from Sales / Sales Trainer. Annual sales volume of $100 million.Previous sales trainer experience prior to being promoted to Marketing in 1985.Designed and implemented marketing plans and led numerous support activities. Managed the product development relationship with Sharp Corporation to include product design, software integration, production planning and manufacturing and global market launch initiatives.> Championed the development and negotiation of a shared risk contract with Sharp Corporation. Saved $15 million.> Developed first multi channel drug delivery infusion device which generated $24 million incremental sales.> Coordinated successful transfer of disposables manufacturing to Singapore, saving $2.2 million annually.> Designed and implemented first division equipment leasing program.Prior responsibilities included Sales trainer and sales representative prior to promotion in 1985.
Larry Kramer Skills
Larry Kramer Education Details
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Pennsylvania State UniversityGeneral -
Northwestern UniversityIncreasing Sales Force Productivity
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Penn State UniversityBusiness Management
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West Essex
Frequently Asked Questions about Larry Kramer
What is Larry Kramer's role at the current company?
Larry Kramer's current role is 2 Private Equity Exits - Executive Vice President - General Manager - Chief Commercial Officer - Medical Devices/Distribution Services/Pharmaceuticals.
What is Larry Kramer's email address?
Larry Kramer's email address is lk****@****are.com
What is Larry Kramer's direct phone number?
Larry Kramer's direct phone number is +197376*****
What schools did Larry Kramer attend?
Larry Kramer attended Pennsylvania State University, Northwestern University, Penn State University, West Essex.
What skills is Larry Kramer known for?
Larry Kramer has skills like Marketing, Digital Imaging, Medical Devices, Market Development, Product Launch, Cross Functional Team Leadership, Sales Management, Healthcare, Capital Equipment, New Business Development, Sales Operations, Direct Sales.
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