Larry Kraut Email & Phone Number

Dubai, United Arab Emirates

Leading the agency’s retained Aldar Development account

London, United Kingdom

• Account lead as lead creative and strategic agency for Pizza Hut International and Pizza Hut UK, maintaining agency profitability against annual budgets consistently above £2MM• Managing three direct reports including a Group Account Director and two Account Directors, and reporting into the Chief Client Officer• Managed team of creatives, designers and strategists to refresh Pizza Hut’s global visual identity • Worked with senior global and regional clients on multiple global film productions and correlating toolkits for local market activation, including the Pizza Hut x Beyond Meat partnership launch film, delivering on time and within budget• Worked with Iris Future Strategy team to define the brand’s global Social purpose, “An Equal Slice for Everyone”, and delivered a strategic toolkit leading to adoption across multiple other global markets• Supported Pizza Hut META agency pitch process in Dubai by presenting brand guidelines to participating agencies during the briefing session and helping to evaluate pitch submissions

London, United Kingdom

• Account Lead across various Samsung Global and UK projects, managing Account Manager, Sr. Account Executive and Account Director, and reporting into Managing Partner• Project lead for concurrent £1MM+ global video production projects, working with counterparts at Cheil Korea and Samsung HQ: Galaxy A9 global launch TVC & Galaxy A7 global launch TVC • Project lead on global relaunch of Samsung+ (Samsung’s global e-learning retailer education platform), defining a new strategic proposition, establishing a new look and feel, and creating e-learning content guidelines aligned with best practices• Managed UK relaunch of Samsung Members (Samsung’s device owner app portal), including UX analysis, creative concepting, and content creation

London, United Kingdom

• Key digital client contact and project lead as customer experience AOR for E.ON UK, one of the UK’s “Big Six” energy suppliers, reporting into Business Director• Manage and reconcile £3.3MM budget covering digital and UX/UI delivery team retainer agreements• Optimized journeys and redesigned key screens for the E.ON consumer app, working with DigitasLBi development team to deliver work into beta testing on time and under budget • Project Lead on B2B information architecture discovery work to inform navigational structure of E.ON’s new B2B website, reinforcing the business’ transformation from commodities supplier to energy solutions provider• Project Lead on E.ON Home Moves chat bot project, working with Accenture Germany and McKinsey Germany to scrutinize existing home moves journeys, test prototypes to validate assumptions, and deliver a component library which could accommodate the chat bot dialogue tree• Facilitate fortnightly user testing sessions in the ENGINE Experience Lab to glean UX and UI insights surrounding ongoing design work and upcoming releases• Nominated by Managing Director to participate in ENGINE Futures management development programme, a three-month series of workshops and leadership training sessions designed to prepare future agency leaders for senior positions.

Greater New York City Area

• Key client contact for Nespresso account• Lead team of 14 and manage a Senior Account Executive on retainer of $1.8MM as Nespresso US Social AOR• Grew 2015 account billings over 22% ($400K) through incremental digital projects with US and Global• Established new relationships across CRM and Digital teams at Nespresso to evolve agency positioning, and to facilitate shift from Social AOR to Digital AOR• Oversaw digital campaign work for the Nespresso “Experience A Cup Above” US awareness campaign, including microsite launch, video production, banner creation, Social strategy and content capture• Oversaw Nespresso global “Variations” digital campaign launch, including pre-roll video and microsite launch across 50 countries and 39 languages, achieving 600K visitors and 100% product sold in 3 months

New York

NESPRESSO• Social AOR for US, also working with Global brand teams on social and digital initiativesPERNOD RICARD• Jameson Irish Whiskey, Plymouth Gin, Aberlour, The GlenlivetNY/NJ SUPER BOWL HOST COMMITTEE• Managed the Official Super Bowl Social Media Communications Center in a dedicated, public-facing space in Times Square• Worked with over 20 official partners across local government, mass transit, public safety, and hospitality, 150 Host Committee volunteers and the Tracx social intelligence platform to address over 180,000 conversations• Supported the NFL with social media listening on site at Super Bowl XLVIII• http://digiday.com/brands/super-bowl-social-media/

New York, Ny

• Focus Accounts: Ben & Jerry's (Digital AOR), HBO (Social AOR)• Served as key client contact for Ben & Jerry's and HBO, and supervised integrated teams of social community managers, strategists, media planners, producers, analysts, outreach specialists, and creatives• Managed launch of Ben & Jerry's “City Churned” campaign, including social strategy, influencer outreach, paid media support, and the brand's largest-ever site build (www.citychurned.com)• Managed launch of HBO's True Blood “Bad Things” Tumblr build, including site development, budgets, timing, creative, and strategic rollout leading up to Season 6 premiere (truebloodhbo.tumblr.com)

New York

Syndicate Media Group is an integrated communications and marketing agency that develops and implements strategies for leading lifestyle and luxury clients. (www.syndicatemediagroup.com)• Key Accounts: Wynn Las Vegas (wynnsocial.com), Veuve Clicquot (clicquotworld.com), Russian Standard Vodka, Acura, Bentley• Provide senior digital account oversight regarding client interface, scopes of work, budgets, strategy and execution• Educate integrated teams and senior management around social media trends, technologies, and analytics• Respond to digital and social media components of incoming RFPs with business development team• Account Lead for Wynn Las Vegas culture website (wynnsocial.com) build including social strategy, RFP creation, vendor selection and oversight• Advanced knowledge of conversation monitoring platforms including Brandwatch, Sysomos, Visible Technologies, Simply Measured, SoDash• Developed and implemented digital strategy for Acura and Honda 2012 Super Bowl ad campaigns, achieving over 22MM combined video views prior to Super Bowl

M80 is a founding member of the Word of Mouth Marketing Association (WOMMA) and was acquired by WPP’s GroupM in 2006 (LSE: WPP and NASDAQ: WPPGY). The company is headquartered in Los Angeles with offices in New York, Chicago, Seattle and Washington DC.Specially created hybrid role dividing responsibilities between account management and business development:50% Social Media Account Director for Reebok, Volvo UK, MoMA50% Responding to RFPs, building new business pitches, meeting with prospective clients and vendors

Focus accounts: Macys, Volkswagen

Focus accounts: Volkswagen, Clearwire

• Served as piano bar player/lounge singer for 5-star resort• Translated official documents for resort and local government officials• Developed promotional and marketing material focused on North American tourism