Developing and Direct sales development team outreach and lead generation strategies to drive revenue growth and market expansion. • Build and lead the Sales Development and Marketing Operation team • Develop and implement a comprehensive sales development strategy designed to drive growth objectives.• Oversee the MQL to sales pipeline process and ensure consistent SDR lead generation and lead pipeline reporting.• Implement and optimize sales development tools and technologies to enhance productivity.

Led the creation and management of an expanded Business Development team, successfully driving lead generation and conversions to bolster the field sales opportunity pipeline. Continuously optimized prospecting strategies and lead generation processes to maximize business growth and efficiency.• Designed and launched a high-performing Business Development team to drive the opportunity pipeline. Achieved a 29% MQL to SAL conversion rate and generated $11.2M in sales opportunity pipeline in FY2023. • Utilized Outreach.io and HubSpot marketing technology platforms to manage team performance, streamline lead processes, and maintain data quality.• Managed all aspects of the Business Development team, including hiring, onboarding, training, and day-to-day operations.• Developed and implemented robust KPIs and dashboards to track results.

Oversaw marketing communication programs and comprehensive metric reporting designed to drive growth across business initiatives and targeted segments. • Designed and executed integrated marketing communications strategies across business lines to drive growth in segmented audiences.• Led marketing operations projects designed to optimize and streamline processes and functions.• Worked with the Marketing analytics group to design automated marketing metric reports that streamlined business line reporting efforts.

Directed marketing strategies for Life Science and Material Research segments, enhancing global marketing communications programs and initiatives. Successfully aligned product positioning and campaign execution to meet the specialized needs of diverse research fields, driving brand awareness and market penetration.• Planned and executed North America and EMEA marketing communications campaigns promoting virtual and in-person trade shows, workshops, product demonstrations and newsletters via multi-tiered Marketo email campaigns and webinars to promote product awareness and drive sales pipeline growth.• Executed Marketo email campaigns, maintained content, branding and messaging consistency, reported on program performance and ensured email components were kept up to date in accordance with global guidelines.• Worked in close alignment with product marketing and sales teams to execute quarterly marketing plans, analyze and report on program results and recommend program improvements.• Acted as a global database health and data quality team member to manage GDPR/double opt-in metrics as well as increasing the number of segmented customers by campaign.

Revamped and led a division-wide lead generation and management program, incorporating thought leadership webinars and strategic marketing operations to boost product awareness and growth. Leveraged CRM analytics for pipeline analysis and reporting, ensuring data-driven decision-making and measurable impact on market expansion.• Launched thought leadership webinar series using ON24 webcast platform to educate customers and prospects about industry trends. Generated sales opportunity pipeline exceeding $1M in 2018.• Designed and directed business development team to pre-qualify prospects, set field sales appointments and drive product/campaign growth initiatives. Generated $5.6M in opportunity pipeline and $1.5M in wins.• Established division wide end-to-end lead management group. Re-defined processes and procedures for handling and distributing inbound phone and web inquiries and integrated into Marketo lead nurture streams. Grew overall inbound phone and web inquiry wins by 52% in 2018 and contributed $4.5M in wins and $8.7M in opportunities.

Directed the Inside Sales and Enterprise Services department, spearheading direct response marketing and lead generation efforts. Managed enterprise account customer experience programs and communications, achieving notable enhancements in sales performance and opportunity growth• Managed renewal and upgrade direct response marketing efforts to drive inside sales lead generation initiatives and goals. Attained 110% of goal producing over $58 million dollars in sales for lease renewal and upgrade programs.• Managed copy development, marketing P&L as well as ongoing program metrics and dashboards. • Led Salesforce CRM Marketing lead/opportunity pipeline management, reporting, sales implementation and adoption.• Generated over $17M in sales pipeline through thought leadership/awareness webinar programs.

Strategically directed event strategy and marketing initiatives for half-day information technology prospecting events, leveraging multiple channels and field sales efforts to maximize existing revenue and acquire new customers. Successfully increased market penetration and customer engagement through targeted promotional activities.• Generated $480,000 in annual revenue through promotion of compelling half-day information technology prospecting events showcasing Gartner Analyst expertise.• Managed marketing campaign copy development, print production, vendor management and overall program P&L.• Managed Event Specialist responsible for venue selection, contract negotiation and budget as well as speaker selection and ensuring Sales Representatives followed up at each event. • Developed quarterly strategy sessions with Sales management to review event feedback, discuss upcoming event locations and topics based on customer needs, prior event performance and division goals.